Selective transmissions of sensor measurements of affective response to content

ABSTRACT

Systems and methods for selective transmissions of sensor measurements of affective response to content. In one embodiment, a vote analyzer receives an indication that a user provided, via a voting mechanism, a vote regarding a segment of content consumed by the user. The vote analyzer determines whether the user consumed the segment in a duration that is shorter than a predetermined threshold; the predetermined threshold is selected such that, while consuming the segment in a period of time shorter than the predetermined threshold, the user is likely to have a single dominant emotional response to the segment. Accordingly, a transmitter may send a request to a measuring module to transmit measurements of the affective response of the user, taken by a sensor, which relate to consumption of the segment.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a Continuation of U.S. application Ser. No.14/052,759, filed Oct. 13, 2013, which claims the benefit of U.S.Provisional Patent Applications 61/713,564, 61/713,566, 61/713,567, and61/713,568 all of which filed Oct. 14, 2012.

This application may include subject matter related to U.S. Pat. No.9,292,887. With respect to the present application, any disclaimer ofclaim scope made in a parent application or any predecessor or relatedapplication is hereby rescinded. Further, any disclaimer of claim scopethat may occur in the present application should not be read back intoany predecessor or related application.

BACKGROUND

A growing number of computer systems make decisions, and possibly alterthe way applications complete their tasks, based on how their usersfeel. Such systems, often called affective computing systems, canutilize a wide array of sensors to measure their users' affectiveresponses. The type of sensors that may be utilized by affectivecomputing systems include sensors that measure physiological signalssuch as heart rate, blood-volume pulse, galvanic skin response (GSR),skin temperature, respiration, or brainwave activity such aselectroencephalography (EEG). In addition, sensors such as cameras canbe used by affective computing systems to measure behavioral cues suchas movement, gestures, and/or expression. Interpreting these signalsenables the systems to determine a user's emotional responses. With thisinformation, the systems can take into account a user's feelings inorder to improve the user experience (e.g., by customizing content andservices to the user's liking). The continuous miniaturization ofelectronics has led to it that many of the sensors used to measureaffective response of users are wireless small devices—so small thatthey are often attached to users' bodies, and even in some cases,implanted in them.

Users often spend a lot of time interacting with computer systemsthrough various platforms (e.g., desktops, laptops, tablets, smartphones). Through numerous interactions with computer users may beexposed to a wide array of content: communications with other users(e.g., video conversations and instant messages); communications with acomputer (e.g., interaction with a user's virtual agent), and/or variousforms of digital media (e.g., internet sites, television shows, movies,and/or interactive computer games). One environment in which users bothspend large amounts of time and are exposed to large quantities ofdigital content is social networks of various types (e.g., Facebook,Google+, Twitter, Instagram, and Reddit). Such networks provide userswith diverse content, often selected for the user and/or originatingfrom people who know the user; hence, the attraction many users have tosocial network sites.

Throughout the many interactions a user may have, affective computingsystems can measure the user's affective response to content the userconsumes, and analyze this information. This can enable the affectivecomputing applications to improve the user experience, for example byselecting and/or customizing content according to the user's liking.

As affective computing applications become more popular, users may behaving their affective response measured for long periods of time whilethey consume content from social networks; consequently, copious amountsof data may be generated and may need to be transmitted by the sensors.This raises several issues concerning the energy resources and possiblesafety concerns involved in transmitting large amounts of data. Forexample, sensors like cameras or EEG sensors often produce many highdimensional data points. Processing this data before transmitting it,such as filtering, analyzing, extracting features, compressing, and/orencrypting can require a system to perform a significant amount ofcomputations, which require a non-negligible expenditure of energy. Inaddition, transmitting the data, which often involves wirelesstransmission, can also require an expenditure of energy. Therefore,preparing and/or transmitting affective response measurements mayrequire expenditure of energy from sensors, which often have at theirdisposal only a limited energy supply.

Having a sensor that is attached to a user's body and/or implanted in ittransmit large amounts of data also raises safety concerns. Transmittinglarge amounts of data may require the sensor's transmitter to increasethe power it draws and/or durations of its transmissions. These factorsmay increase associated risks, especially when a transmitter is nearvital organs such as the brain.

Therefore, unconstrained transmission of sensor measurement data maydeplete the sensor's power supply and may also cause possible healthrisks. Thus, there is a need to reduce the amount of affective responsemeasurement data transmitted by sensors that may be attached to, and/orimplanted in, a user's body. The reduction should be achieved withoutdramatically reducing the performance of the systems utilizing theaffective response measurements.

BRIEF SUMMARY

To meet the described need, some aspects of this disclosure involvesystems and/or methods that enable the reduction of the volume ofaffective response measurement data transmitted by sensors. Some of themethods and/or systems described herein utilize the fact that usersconsume a lot of content, e.g., on social networks. During theconsumption of the content, the users often take explicit actions whichindicate how they feel about the content. In particular, users mayperform acts that can be conceived as explicit voting on the content,such as “liking” or “disliking” content (e.g., by pushing a “like”button related to the content), up- or down-voting content, and/orrating content (e.g., by providing a numerical or star rating forcontent).

During the time the user consumes content, the user may be monitoredwith sensors in order to measure the user's affective response. When avote on a segment of content takes place, the system may select totransmit affective response measurements occurring in a certain windowof time corresponding to the action (e.g., a short window essentiallyending when the action takes place). This enables the system to detectinstances in which the user is likely to feel an emotional response, andrequest that the sensor transmit measurements corresponding to theseinstances. By being selective about when the sensor transmitsmeasurements of affective response, the system can reduce the amount ofdata transmissions.

BRIEF DESCRIPTION OF THE DRAWINGS

The embodiments are herein described, by way of example only, withreference to the accompanying drawings. In the drawings:

FIG. 1 illustrates one embodiment of a system configured to utilize eyetracking for collecting a naturally expressed affective response fortraining an emotional response predictor;

FIG. 2 illustrates one embodiment including a social network and avoting mechanism of the social network;

FIG. 3 illustrates one embodiment of a system configured to utilize eyetracking for train an emotional response predictor;

FIG. 4 illustrates one embodiment of a method for utilizing eye trackingfor collecting a naturally expressed affective response for training anemotional response predictor;

FIG. 5 illustrates one embodiment of a system configured to collectnaturally expressed affective responses for training an emotionalresponse predictor utilizing voting on a social network;

FIG. 6 illustrates one embodiment of a method for collecting naturallyexpressed affective responses for training an emotional responsepredictor utilizing voting on a social network;

FIG. 7 illustrates one embodiment of a system configured to reducevolume of transmissions of sensor measurements of affective responsecorresponding to voting on a social network;

FIG. 8 illustrates one embodiment of a method for reducing volume oftransmissions of sensor measurements of affective response correspondingto voting on a social network;

FIG. 9 illustrates an embodiment system configured to reduce volume oftransmissions of sensor measurements of affective response correspondingto voting on a social network;

FIG. 10 illustrates one embodiment of a system configured to utilize eyetracking data to reduce volume of transmissions of affective responsemeasurements corresponding to voting on a social network;

FIG. 11 illustrates an embodiment including a training module thattrains an emotional response predictor based on votes and measurementsof affective response;

FIG. 12 illustrates one embodiment of a method for utilizing eyetracking data to reduce volume of transmissions of affective responsemeasurements corresponding to voting on a social network;

FIG. 13 illustrates one embodiment of a system configured to train anemotional response predictor;

FIG. 14 illustrates one embodiment of a system configured to train anemotional response predictor in which a window is forwarded to atraining module;

FIG. 15 illustrates one embodiment of a method for training an emotionalresponse predictor with an automatically collected sample;

FIG. 16 illustrates one embodiment of a system configured to collectsensor measurements in a manner that reduces volume of transmissions;and

FIG. 17 illustrates one embodiment of a method for collecting sensormeasurements in a manner that reduces volume of transmissions.

DETAILED DESCRIPTION

FIG. 1 illustrates one embodiment of a system configured to utilize eyetracking for collecting a naturally expressed affective response fortraining an emotional response predictor. The system includes at least alabel generator 600, a gaze analyzer 612, and a sample generator 616.

In some embodiments, a user 114 interacts with a computer system andconsumes content (e.g., by reading a post, viewing a clip, and/orconducting a conversation). Optionally, at least some of the contentconsumed may be from a social network 602, and/or at least some of thecontent may be consumed via the social network (e.g., content may bepresented on a website, and/or application belonging to the socialnetwork 602). Alternatively or additionally, at least some of thecontent consumed by the user may be from a source other than the socialnetwork 602.

During the user's interaction with the computer system, the user 114 mayperform an action that may be interpreted as casting a vote on a segmentof content consumed by the user. Optionally, the action interpreted ascasting a vote is done while the user consumes the segment of content.Optionally, the action is done shortly after consuming the segment ofcontent (e.g., within 10 seconds after the end of consumption), so theuser is still likely to have an emotional response to the content at thetime of voting.

There are various types of voting mechanisms a user 114 may utilize whencasting a vote regarding a segment of content consumed by the user 114.In one example, the user 114 may express that he/she likes or dislikescontent, e.g., that allows the user to push “like” or “dislike” buttons,up-vote or down-vote buttons, and/or a “+1” button. In another example,the user 114 may cast a vote by providing an explicit rating (e.g.,entering a star rating such as on a scale from 1 to 5 stars). In yetanother example, the user may cast a vote via a voting mechanism thatallows the user to rank or order content items (e.g., arrange the itemsfrom most to least liked). Optionally, a voting mechanism 604 compriseson or more of the aforementioned methods for voting. Optionally, thevoting mechanism 604 belongs to the social network 602. Optionally, thevoting mechanism 604 is offered substantially independently of whetherthe votes are used to trigger the sensor to acquire affective responsemeasurements; for example, by measuring the user with the sensor.Optionally, the acquired measurements may be considered measurements ofnaturally expressed affective response since the user was not requestedto supply them, rather, the affective response in this case is a naturalphysiological and/or behavioral product.

In one embodiment, voting may involve a microphone and/or a camera thatmay analyze the users' reactions to the content to detect explicit cuesthat may be considered votes. It is to be noted, that the user in thisembodiment is aware that he/she is being monitored by a system that mayinterpret behavior as votes on content. Optionally, the systemcomprising a microphone and/or a camera are part of the voting mechanism604.

In one embodiment, the user 114 may vote by speaking or making a gesturethat is interpreted by a computer as an explicit opinion regarding asegment of content consumed by the user 114. In one example, the usermay say to the computer and/or to another person: “what a nice picture”or “that was cool!”. In another example, the user may make a “thumbs up”gesture (which is detected by a camera). Such actions may be consideredas positive votes. In another example, if the user 114 has a reactionlike saying to a computer “that was terrible! don't show stuff like thatagain” or makes a “thumbs down” gesture, that may be considered anegative vote.

The label generator 600 is to receive the votes of the user on segmentsof content consumed by the user 114. Optionally, the segments aregenerated by the social network 602 and/or are located on the socialnetwork 602 (e.g., the segments are content generated by friends of theuser on the social network 602).

In one embodiment, a label, such as the label 610, 610 a, and/or 610 b,may be indicative of an emotional response, likely felt by the user 114,which is related to a vote. For example, if the vote is positive such asa “like”, an up-vote, a “+1”, or high rating (e.g., 5/5 stars), thelabel may represent a positive emotional response such as content,excitement, and/or happiness. If the vote is negative such as a“dislike”, down-vote, low rating, and/or low ranking, the label mayrepresent a negative emotional response, such as discontent, boredom,and/or uneasiness. Alternatively or additionally, the label may includeinformation conveyed in the vote itself, such as the rating, ranking,and/or button pushed in the vote (e.g., the label may be “like” or“dislike”).

In another embodiment, a label, such as the label 610, 610 a, and/or 610b, may reflect details of a response of the user to a segment of contentas part of the vote. In one example, the label may include an expressionused by the user to describe the content, which was provided as part ofthe voting (e.g., expressions like “cute”, “awesome”, “ugly”, “hatedit”). In another example, the label may include a description of areaction of the user to the content which was identified and utilized bythe voting mechanism to generate the vote (e.g., reactions like “smile”,“thumbs up gesture”, “yawn”).

In one embodiment, the label generator 600 is configured to receive afirst vote 606 a, and a second vote 606 b of a user 14 on first andsecond segments of content consumed by the user, respectively. That isthe first vote 606 a is related to the first segment, and the secondvote is related to the second segment. Optionally, the first and secondvotes 606 a and 606 b are received shortly after they are cast (e.g.,within 10 seconds from being cast). Optionally, the first and secondvotes 606 a and 606 b are received separately. Alternatively, the firstand second votes 606 a and 606 b are received together (e.g., in a batchof multiple votes).

The label generator 600 is also configured to utilize the first andsecond votes 606 a and 606 b to generate first and second labels 610 aand 610 b related to first and second emotional responses to the firstand second segments. That is, the first vote 606 a is utilized togenerate the first label 610 a, related to the first emotional responseto the first segment, and the second vote 606 b is utilized to generatethe second label 610 b, related to the second emotional response to thesecond segment.

Herein, a first segment of content and a second segment of content, arenot necessarily segments of the same content item. For example, thefirst segment may be a clip from a first movie, and the second segmentmay be a clip of a second, different, movie. In another example, thefirst segment a portion of a music video, and the second segment is adifferent type of content, such as a web page. Optionally, the first andsecond segments are different segments of the same content. For example,the first segment and the second segment may be first and second scenesin the video clip.

FIG. 2 Illustrates one embodiment in which the user 114 votes via thevoting mechanism 604 belonging to the social network 602. The user 114consumes a first segment 605 a of content and a second segment 605 b ofcontent. Utilizing the voting mechanism 604 (e.g., up- and down-votingbuttons on a website of the social network 602), the user 114 providesthe first vote 606 a related to the first segment 605 a, and the secondvote 606 b related to the second segment 605 b. The first and secondvotes 606 a and 606 b are communicated to the label generator 600, whichgenerates the corresponding first and second labels 610 a and 610 b.

The gaze analyzer 612 is configured to receive eye tracking data of theuser 114. Optionally, the eye tracking data is acquired by an eyetracker 611. Optionally the eye tracking data of the user correspondingto a segment of content is acquired while the user 114 consumes thesegments of content. Optionally, eye tracking data of the user 114corresponding to a certain segment of content is acquired essentiallyduring exposure of the user to the segment.

In one example, by “essentially during” it is meant that most of theduration during which the eye tracking data was acquired overlaps withwhen the user was exposed to the certain segment. In another example, by“essentially during” it is meant that the eye tracking data was acquiredduring the exposure, or during a period starting shortly before theexposure (e.g., shortly before may be up to 15 seconds before). Thus,the eye tracking data may reflect a condition of the user 114 during thetime of exposure to a segment of content, in particular it may bedetermined if the user is paying attention to the segment and/or adisplay via which the user is exposed, or is to be exposed, to thesegment.

In one embodiment, the gaze analyzer 612 is configured to receive firsteye tracking data of the user 114 acquired while the user consumed thefirst and second segments. That is the first eye tracking was acquiredwhile the user consumed the first segment, and the second eye trackingdata was acquired while the user consumed the second segment.Optionally, the first and second eye tracking data are acquired by theeye tracker 611. Optionally, the first and second eye tracking data mayundergo processing, such as filtration, normalization, and/or featureextraction. Optionally, processing the first and second eye trackingdata may involve analysis of the eye tracking data to determine fordifferent times directions of gaze of the user and/or objects the userwas looking at. Optionally, at least some of the processing of the eyetracking data is performed by gaze analyzer 612. Alternatively oradditionally, at least some of the processing is performed by the eyetracker 611. Additionally or alternatively, at least some of theprocessing is performed by an external module, such as a cloud-basedserver running analysis software. Additional information regarding eyetracking and computing the gaze-based attention level is given below.

The gaze analyzer 612 is also configured to determine from eye trackingdata it receives whether a gaze-based attention level, computed from theeye tracking data, reached a predetermined threshold. Optionally, thegaze analyzer 612 may indicate to other modules, such as the samplegenerator 616, whether the predetermined threshold was reached.Optionally, a gaze-based attention level, computed from eye trackingdata acquired while the user 114 consumed a segment of content, maycorrespond to an attention level of the user to the content. Optionally,this information may be utilized in order to determine whether it a votea user cast to the content is likely to reflect the user's affectiveresponse: if the user is not paying attention to the content, then anaffective response measurement taken at that time may not actuallycorrespond to a vote cast by the user on the content consumed at thattime.

In one embodiment, the gaze analyzer 612 is configured to make a firstdetermination 614 a, from the first eye tracking data, that a gaze-basedattention level to the first segment reaches a first predeterminedthreshold, and may optionally indicate to the sample generator 616thereof (i.e., convey the determination 614 a). Additionally, the gazeanalyzer 612 is configured to make a second determination, from thesecond eye tracking data, that a gaze-based attention level to thesecond segment does not reach a second predetermined threshold, and mayoptionally indicate to the sample generator 616 thereof (i.e., conveythe determination 614 b). Optionally, indicating to the sample generator616 is done by directly sending the sample generator 616 a message.Additionally or alternatively, information regarding the determination614 a and/or the determination 614 b, may be conveyed by the gazeanalyzer to one or more intermediates, which communicate the informationto the sample generator 616.

Herein, by stating that a value reaches a predetermined threshold, it ismeant that the value equals or exceeds the predetermined threshold. Inaddition, a predetermined threshold to which a value a measurement ofaffective response is compared, refers to a value of which there isprior knowledge. For example, the threshold value itself is known and/orcomputed prior to when the comparison is made. Additionally oralternatively, a predetermined threshold may utilize a threshold valuethat is computed according to logic (such as function) that is knownprior to when the comparison is made.

In one embodiment, the first predetermined threshold and the secondpredetermined threshold may represent different thresholds. For example,reaching the first predetermined threshold is based on achievingdifferent value than is required to pass the second predeterminedthreshold. Thus, there may be cases in which a certain value may reachthe first predetermined threshold, but not reach the secondpredetermined threshold. Alternatively, in another embodiment, the firstpredetermined threshold and the second predetermined threshold mayrepresent essentially the same predetermined threshold. Thus, in thisembodiment, a value that reaches the first predetermined threshold alsoreaches the second predetermined. Similarly, in this embodiment, a valuethat does not reach the first predetermined threshold also does notreach the second predetermined threshold.

In one embodiment, a predetermined threshold, such as the first orsecond predetermined thresholds, has a fixed value. For example, thepredetermined threshold may be 50%, representing that a user eyetracking data should indicate that the user looked at the content for atleast half of the time. In another example, the predetermined thresholdmay be 7, and represent the fact that a user's gaze-based attentionlevel, as determined by a certain function that computes gazed-basedattention level from eye tracking data on a scale of 1 to 10, is 7 ormore.

In another embodiment, when a predetermined threshold is computedvarious factors may be taken into account, such as the length of theduration during which eye tracking data was acquired, the type ofcontent the use was exposed to, and/or characteristics of the userand/or the environment. Thus, based on one or more of these factors, thepredetermined threshold may represent lower or higher degrees ofrequired attention in order for the predetermined threshold to beconsidered reached. In one example, a longer duration in which eyetracking is acquired may lead to a decrease in a predetermined thresholdthat represents a percentage of time a user looks at the content; it maybe difficult in some situations to continually look at content (e.g.,when outside in the company of other people), so the threshold can berelaxed in such situations. In another example, the predeterminedthreshold used with a user that is a child may be lower than that of anadult, since for some children, it is more difficult to stayconcentrated for long. In another example, the predetermined thresholdused with content that is a commercial may be lower than thepredetermined threshold used for content that is a movie or televisionprogram, since users tend to pay less attention to commercials (thoughoften measurements in these situations are desired). In still anotherexample, the type of display on which content is consumed may influencethe predetermined threshold. For instance, a display that ishead-mounted (e.g., an augmented reality display) may have a different,possibly higher, predetermined threshold associated with it, compared toa display on a smartphone, since content on an augmented reality displaymay be more clear and easy to see if the user desires to look at it.

The gaze analyzer 612 may indicate to the sample generator 616 the firstdetermination 614 a and/or the second determination 614 b. There may bedifferent ways in which the gaze analyzer 612 may convey thedetermination 614 a and/or 614 b. In one example, the gaze analyzer 612signals (e.g., via a message communicated to the sample generator 616)the determinations 614 a and/or 614 b. For example, the signal mayconvey a value that describes if the gaze-based attention level reachedthe threshold, and/or the actual gaze-based attention level and/or thedifference between the gaze-based attention level and the threshold. Inanother example, the gaze analyzer 612 sends a signal to the samplegenerator 616 when the gaze-based attention level reaches the threshold,and if no signal is sent, the sample generator 616 operates under theassumption that the gaze-based attention did not reach the threshold.Alternatively, the gaze analyzer 612 may send a signal to the samplegenerator 616 when the gaze-based attention does not reach thethreshold, and if no signal is sent, the sample generator 616 operatesunder the assumption that the gaze-based attention reached thethreshold.

In one embodiment, the gaze analyzer 612 communicates to other modulesin the system such as the sample generator 616 and/or a training moduledurations during which the user 114 was not paying sufficient attention;for example, durations during which a gaze-based attention level of theuser 114 was below a predetermined threshold. Optionally, the gazeanalyzer communicates the gaze-based attention level, and other modulesdetermine whether the gaze-based attention level reaches thepredetermined threshold.

The sample generator 616 is configured to receive measurements of theuser 114 taken substantially while the user 114 consumed segments ofcontent. Additionally, the sample generator may receive labels generatedby votes made by the user 114 on the segments of content. The samplegenerator 616 may utilize a measurement of the user taken substantiallywhile the user 114 consumed a segment of content, and pair it with alabel generated from a vote on the segment in order to generate asample. Optionally the sample may be utilized by a training module 618in order to train a measurement ERP (Emotional Response Predictor).Optionally, the sample generator may generate a sample comprising onlymeasurements (an unlabeled sample), and/or a sample that includes alabel that was not generated by a vote (e.g., the label is predeterminedand/or determined from analysis of the content). Optionally, a label notgenerated by a vote may be a label generated using a content ERP(Emotional Response Predictor).

In one embodiment, the affective response measurements of the user 114are taken substantially while the user consumes the segments of contenton which the user 114 casts the votes. The affective responsemeasurements of the user 114 may be provided by a sensor 456 coupled tothe user 114. For example, the sensor 456 may be a physiological sensor(e.g., a sensor that measures heart rate, galvanic skin response, and/orbrainwave activity), and/or a sensor that measures the user's behavior(e.g., a camera and/or a motion detector). In one example, a measurementtaken “substantially while” consuming a segment means that themeasurement is taken during a time that overlaps with when the userconsumed the content, e.g., the starting time of taking the measurementis before the ending of consumption of the segment and/or the endingtime of taking the measurement is after the beginning of the consumptionof the segment. In another example, “substantially while” means within ashort time period from exposure to the segment. For example, themeasurement may be taken during a period that may extend a few secondsbefore and/or after the consumption of the segment. Taking a measurementspanning shortly before and/or after the consumption of the segment maybe necessary with sensors that measure a signal that may changerelatively slowly, such as GSR which may take a few seconds to reflect achange in affective response.

In one embodiment, the sample generator 616 may assign weights samples.Optionally, a weight assigned to a sample may determine how much thesample will influence training of a model that is generated based on thesample. Optionally, the higher the weight of a sample, the more itinfluences values of parameters in a model being trained. For example, afirst sample that has a weight of 2 may have double the influence asecond sample with weight 1 has on values of parameters of a model.

Typically, higher training weights are assigned to samples which are ofbetter quality and/or are more likely to be accurate, compared to lowerquality and/or less accurate samples. Doing so increases the influenceof the more accurate and/or higher quality samples, which oftencontributes to the generation of better models.

In one embodiment, the sample generator 616 is configured to utilize thefirst determination 614 a and/or the second determinations 614 b toassign higher weight, for a purpose of training a measurement emotionalresponse predictor, to a first sample comprising the first label 610 aand a first affective response measurement 615 a of the user 114, thanto a second sample comprising the second label 610 b and a secondaffective response measurement 615 b of the user 114. Optionally, thefirst measurement 615 a was taken by a sensor 456 substantially whilethe user consumed the first segment, and the second measurement 615 bwas taken by the sensor 654 substantially while the user consumed thesecond segment. Optionally, by assign a higher weight it is meant thatweight of the first sample, for the purpose of training a measurementemotional response predictor is at least 25% higher than weight assignedto the second samples.

In one embodiment, the first measurement 615 a and/or the secondmeasurement 615 b are taken during first and second durations,respectively. Optionally, the first and second durations are the samelength. Optionally, the first duration is longer than the secondduration. Optionally, taking a measurement by the sensor during aduration involves collecting one or more values at a certain time pointthat falls within the duration. Optionally, taking a measurement by thesensor during a duration involves collecting one or more values atmultiple time points that fall within the duration.

In one embodiment, the sample generator 616 is configured to selectdurations during which the first measurement 615 a and/or the secondmeasurement 615 b are to be taken by the sensor 456.

In one example, the durations are set in proportion to the first andsecond gaze-based attention levels, such that duration during which thefirst affective response measurement 615 a is to be taken is longer thanduration during which the second affective response measurement 615 b isto be taken.

In another example, the gaze analyzer 612 is also configured to estimategaze stability from the first eye tracking data, and the samplegenerator 616 is configured to select duration during which the firstaffective response measurement 615 a is to be taken, as a function ofthe gaze stability. Optionally, gaze stability indicates the amount oftime (and/or relative amount of time), that the user spent looking at asegment of content. In this case, higher gaze stability corresponds to alonger time looking at content. Optionally, gaze stability indicatesrelative angle between line of sight of user and direction of contentrelative to the user. In this case, higher gaze stability corresponds tosmaller angle between the line of sight of user and the direction of thecontent relative to the user. Optionally, the function of the gazestability is such that the higher the gaze stability, the longer thecorresponding duration which the first affective response measurement615 a is to be taken.

In yet another example, the gaze analyzer 612 is also configured toestimate pupil diameter from the first eye tracking data, and the samplegenerator 616 is configured to select duration during which the firstaffective response measurement 615 a is to be taken as function of thepupil diameter. Optionally, the larger the pupil diameter and/or thelarger the change to the pupil diameter, the longer the selectedduration. Optionally, a large pupil and/or increase in size of the pupilindicates attention and/or interest.

In another embodiment, the gaze analyzer 612 is configured to receivethird eye tracking data of the user 114 taken while the user 114consumed a third segment of content, and to make a third determinationthat a third gaze-based attention level to the third segment reaches athird predetermined threshold. However, the label generator 600 does notreceive a third vote of the user on the third segment. Thus, the samplegenerator 616 assigns, for the purpose of training an emotional responsepredictor, a higher weight to the second sample, than it assigns to athird sample that includes an affective response measurement of the user114 taken by the sensor 456 substantially while the user 114 consumedthe third segment. Optionally, the third sample does not include a labelbased on a vote. Optionally, the third sample does not include a labelat all (the third sample is unlabeled).

In another embodiment, the third sample may be assigned, for the purposeof training an emotional response predictor, a weight that is not lowerthan weight assigned to the second sample, but not higher than weightassigned to the first sample.

The training module 618 is also configured to train a measurement ERP(Emotional Response Predictor) with samples provided by the samplegenerator 616. In some cases, the training sample may represent ameasurement of a genuine and/or spontaneous expression of affectiveresponse of the user 114 with a corresponding label indicative of theemotional response felt at the time of the measurement and/or the actiontaken by the user 114 at that time. Thus, a predictor of emotionalresponse trained on such a sample may be able learn aspects thatcharacterize expressions of emotional response of the user in day-to-daysituations; making the predictor better suited to recognize thespontaneous and possibly subtle emotional responses of the user.

In one embodiment, the training module 618 may utilize a sample thatlacks a corresponding label. Optionally, the training module 618 mayutilize semi-supervised and/or unsupervised learning methods with asample lacking a label.

In one embodiment, the training module 618 trains the measurementemotional response predictor with the first sample (for which thedetermination 614 a indicated that the gaze-based attention level to thefirst segment reaches the first predetermined threshold). Additionally,the training module 618 does not train the measurement emotionalresponse predictor with the second sample (for which the determination614 b indicated that the gaze-based attention level to the secondsegment does not the second predetermined threshold).

In one embodiment, a vote cast by the user 114 may relate to a segmentof content, to which the user was exposed for a short duration (e.g.,less than one minute, or less than 15 seconds). For example, a segmentof content might be an image, a short status update (e.g., a tweet onTwitter™), a short video clip, and/or a comment on a message thread. Theaffective response measurement of the sensor 456 may be taken from aperiod essentially spanning the exposure of the user 114 to the segmentof content. Optionally, the affective response measurement may be takenfrom a fixed period ending essentially when the vote is cast (e.g.,during a period of 5 seconds before the vote is cast). Optionally, theaffective response measurement may be taken during a period that extendsslightly beyond when the vote is cast (e.g., a few seconds after); thismay be done to reflect changes to affective response signals that changeslowly.

FIG. 3 illustrates one embodiment of a system configured to utilize eyetracking to train an emotional response predictor. The system includesat least a label generator 608, a gaze analyzer 612, and training module628.

In one embodiment, the label generator 608 is configured to receive avote 606 of the user 114 on a segment of content consumed by the user onthe social network 602. Optionally, the vote 606 is generated via avoting mechanism 604 belonging to the social network 602. Optionally,the voting mechanism 604 is offered substantially independently ofwhether the vote 606 is used to trigger a sensor, such as the sensor456, to acquire affective response measurements by measuring the user.The label generator 608 is also configured to utilize the vote 606 togenerate a label 610 related to an emotional response to the segment.

In one embodiment, the gaze analyzer 612 is configured to receive eyetracking data of the user 114 taken while the user consumed the segment,to determine, based on the eye tracking data, that a gaze-basedattention level to the segment reaches a predetermined threshold, and toindicate thereof to the training module 628. For example, the gazeanalyzer 612 may communicate to the training module 628 times duringwhich gaze-based attention reaches or does not reach a predeterminedthreshold. Optionally, the gaze analyzer 612 communicates to thetraining module 628 gaze-based attention level at a durationcorresponding to the first segment, and the training module 628determines whether the predetermined threshold is reached.

The training module 628 is configured to receive the label 610 and anaffective response measurement of the user taken substantially while theuser consumed the segment, and to train a measurement emotional responsepredictor with the measurement and the label 610. Optionally, themeasurement is taken by the sensor 456 and the sensor 456 is coupled tothe user.

In one embodiment, the label generator 608 is configured to receive, viathe voting mechanism 604, a second vote of the user on a second segmentof content consumed by the user on the social network 602. Optionally,the label generator 608 is configured to utilize the second vote togenerate a second label related to an emotional response to the secondsegment. In the embodiment, the gaze analyzer 612 is also configured toreceive second eye tracking data of the user taken while the userconsumed the second segment, and to determine, based on the second eyetracking data, that a gaze-based attention level to the second segmentdoes not reach a second predetermined threshold. Optionally, the gazeanalyzer 612 indicates thereof to the training module 628 (i.e., itindicates that the gaze-based attention level to the second segment doesnot reach the second predetermined threshold). The training module 628is also configured not to utilize a second affective responsemeasurement of the user taken by the sensor substantially while the userconsumed the second segment, in order to train the measurement emotionalresponse predictor with the second measurement and the second label.

FIG. 4 illustrates one embodiment of a method for utilizing eye trackingfor collecting a naturally expressed affective response for training anemotional response predictor. The method includes the following steps:

In step 620, receiving first and second votes of a user on first andsecond segments of content consumed by the user; the first vote is onthe first segment and the second vote is on the second segment.

In step 621, utilizing the first and second votes to generate first andsecond labels related to first and second emotional responses to thefirst and second segments, respectively. That is the first vote isutilized to generate the first label related to the first emotionalresponse to the first segment, and the second vote is utilized togenerate the second label related to the second emotional response tothe second label.

In step 622, receiving first and second eye tracking data of the useracquired while the user consumed the first and second segments,respectively.

In step 623, making a first determination, based on the first eyetracking data, that a first gaze-based attention level to the firstsegment reaches a first predetermined threshold.

In step 624, making a second determination, based on the second eyetracking data, that a second gaze-based attention level to the secondsegment does not reach a second predetermined threshold.

In step 625, utilizing the first and second determinations to assign,for purpose of training a measurement emotional response predictor, ahigher weight to a first sample comprising the first label and a firstaffective response measurement of the user, than a second samplecomprising the second label and a second affective response measurementof the user. Optionally, the first measurement was taken by a sensorsubstantially while the user consumed the first segment, and the secondmeasurement was taken by the sensor substantially while the userconsumed the second segment.

In one embodiment, the method illustrated in FIG. 4 also includes thesteps of receiving third eye tracking data of the user taken while theuser consumed a third segment, and making a third determination that athird gaze-based attention level to the third segment reaches a thirdpredetermined threshold; not receiving a third vote of the user on thethird segment, and assigning, for the purpose of training a measurementemotional response predictor, a higher weight to the second sample, thanto a third sample comprising a third affective response measurement ofthe user taken by the sensor substantially while the user consumed thethird segment for training.

In one embodiment, the method illustrated in FIG. 4 also includes a stepof training a measurement emotional response predictor with the firstsample, and not training the measurement emotional response predictorwith the second sample.

In one embodiment, the first and second segments are consumed by theuser on a social network, the first and second votes are generated via avoting mechanism belonging to the social network, and the votingmechanism is offered substantially independently of whether the vote isused to trigger the sensor to acquire affective response measurements bymeasuring the user. Optionally, the voting mechanism comprises one ormore of the following: a like voting mechanism, a dislike votingmechanism, a star rating mechanism, a numerical rating mechanism, an upvoting mechanism, a down voting mechanism, and a ranking mechanism.

In one embodiment, the method illustrated in FIG. 4 also includes a stepof selecting durations, during which the first and second affectiveresponse measurements are to be taken, to be in respective temporalvicinities to when the first and second votes are made, respectively.That is, the first affective response is to be taken in temporalvicinity to the first vote, and the second affective responsemeasurement is to be taken in temporal vicinity of the second vote.Optionally, temporal vicinity to a vote is no longer than 30 secondsbefore and 10 seconds after the vote is made.

In one embodiment, a system configured to utilize eye tracking forcollecting a naturally expressed affective response for training anemotional response predictor, comprising: a label generator configuredto receive first and second votes of a user on first and second segmentsof content consumed by the user, respectively; the label generator isfurther configured to utilize the first and second votes to generatefirst and second labels related to first and second emotional responsesto the first and second segments, respectively; a gaze analyzerconfigured to receive first and second eye tracking data of the useracquired while the user consumed the first and second segments, and tomake a first determination that a first gaze-based attention level tothe first segment reaches a first predetermined threshold, and to make asecond determination that a second gaze-based attention level to thesecond segment does not reach a second predetermined threshold; and asample generator configured to utilize the first and seconddeterminations to assign, for purpose of training a measurementemotional response predictor, a higher weight to a first samplecomprising the first label and a first affective response measurement ofthe user, than to a second sample comprising the second label and asecond affective response measurement of the user; wherein the firstmeasurement was taken by a sensor substantially while the user consumedthe first segment, and the second measurement was taken by the sensorsubstantially while the user consumed the second segment. Optionally,the gaze analyzer is further configured to receive third eye trackingdata of the user taken while the user consumed a third segment ofcontent, and to make a third determination that a third gaze-basedattention level to the third segment reaches a third predeterminedthreshold; the label generator does not receive a third vote of the useron the third segment, and the sample generator is further configured toassign, for the purpose of training a measurement emotional responsepredictor, a higher weight to the second sample, than to a third samplecomprising an affective response measurement of the user taken by thesensor substantially while the user consumed the third segment.Optionally, the system further comprises a training module configured totrain the measurement emotional response predictor with the firstsample, and not to train the measurement emotional response predictorwith the second sample. Optionally, the first and second segmentsconsumed by the user on a social network, the first and second votes aregenerated via a voting mechanism belonging to the social network, andthe voting mechanism is offered substantially independently of whetherthe votes are used to trigger the sensor to acquire affective responsemeasurements. Optionally, the first and second affective responsemeasurements are taken during periods that end in temporal vicinity ofwhen the first and second votes are made, respectively. Optionally, thevoting mechanism comprises one or more of the following: a like votingmechanism, a dislike voting mechanism, a star rating mechanism, anumerical rating mechanism, an up voting mechanism, a down votingmechanism, and a ranking mechanism. Optionally, the sample generator isfurther configured to select durations, during which the first andsecond affective response measurements are to be taken, in proportion tothe first and second gaze-based attention levels, such that the durationduring which the first affective response measurement is to be taken islonger than the duration during which the second affective responsemeasurement is to be taken. Optionally, the gaze analyzer is furtherconfigured to estimate gaze stability from the first eye tracking data,and the sample generator is further configured to select duration duringwhich the first affective response measurement is to be taken as afunction of the gaze stability. Optionally, the gaze analyzer is furtherconfigured to estimate pupil diameter from the first eye tracking data,and the sample generator is further configured to select duration duringwhich the first affective response measurement is to be taken asfunction of the pupil diameter. Optionally, the label generator isfurther configured to receive data derived from an analysis of thecontent, and to utilize the data to generate the label.

In one embodiment, a method for utilizing eye tracking for collecting anaturally expressed affective response for training an emotionalresponse predictor, comprising: receiving first and second votes of auser on first and second segments of content consumed by the user;utilizing the first and second votes to generate first and second labelsrelated to first and second emotional responses to the first and secondsegments, respectively; receiving first and second eye tracking data ofthe user acquired while the user consumed the first and second segments,respectively; making a first determination, based on the first eyetracking data, that a first gaze-based attention level to the firstsegment reaches a first predetermined threshold; making a seconddetermination, based on the second eye tracking data, that a secondgaze-based attention level to the second segment does not reach a secondpredetermined threshold; utilizing the first and second determinationsto assign, for purpose of training a measurement emotional responsepredictor, a higher weight to a first sample comprising the first labeland a first affective response measurement of the user, than a secondsample comprising the second label and a second affective responsemeasurement of the user; wherein the first measurement was taken by asensor substantially while the user consumed the first segment, and thesecond measurement was taken by the sensor substantially while the userconsumed the second segment. Optionally, the method further comprisesreceiving third eye tracking data of the user taken while the userconsumed a third segment, and making a third determination that a thirdgaze-based attention level to the third segment reaches a thirdpredetermined threshold; not receiving a third vote of the user on thethird segment, and assigning, for the purpose of training a measurementemotional response predictor, a higher weight to the second sample, thanto a third sample comprising a third affective response measurement ofthe user taken by the sensor substantially while the user consumed thethird segment for training. Optionally, the method further comprisestraining a measurement emotional response predictor with the firstsample, and not training the measurement emotional response predictorwith the second sample. Optionally, the method further comprisesselecting durations during which the first and second affective responsemeasurements are to be taken in proportion to the first and secondgaze-based attention levels, such that the duration during which thefirst affective response measurement is to be taken is longer than theduration during which the second affective response measurement.Optionally, the method further comprises estimating gaze stability fromthe first eye tracking data, and selecting duration during which thefirst affective response measurement is to be taken as function of thegaze stability. Optionally, the method further comprises estimatingpupil diameter from the first eye tracking data, and selecting durationduring which the first affective response measurement is to be taken asfunction of the pupil diameter. Optionally, the first and secondsegments are consumed by the user on a social network, the first andsecond votes are generated via a voting mechanism belonging to thesocial network, and the voting mechanism is offered substantiallyindependently of whether the vote is used to acquire the sensor to takeaffective response measurements. Optionally, the method furthercomprises selecting durations during which the first and secondaffective response measurements are to be taken, to be in respectivetemporal vicinities to when the first and second votes are made; wherebytemporal vicinity to a vote is no longer than 30 seconds before and 10seconds after the vote is made; and wherein the voting mechanismcomprises one or more of the following: a like voting mechanism, adislike voting mechanism, a star rating mechanism, a numerical ratingmechanism, an up voting mechanism, a down voting mechanism, and aranking mechanism.

In one embodiment, a system configured to utilize eye tracking to trainan emotional response predictor, comprising: a label generatorconfigured to receive a vote of a user on a segment of content consumedby the user on a social network; wherein the vote is generated via avoting mechanism belonging to the social network; and wherein the votingmechanism is offered substantially independently of whether the vote isused to trigger a sensor to take acquire response measurements; thelabel generator is further configured to utilize the vote to generate alabel related to an emotional response to the segment; a gaze analyzerconfigured to receive eye tracking data of the user taken while the userconsumed the segment, and to determine, based on the eye tracking data,that a gaze-based attention level to the segment reaches a predeterminedthreshold, and to indicate thereof to the training module; and atraining module configured to receive the label and an affectiveresponse measurement of the user taken substantially while the userconsumed the segment, and to train a measurement emotional responsepredictor with the measurement and the label; wherein the measurement istaken by a sensor coupled to the user. Optionally, the label generatoris further configured to receive, via the voting mechanism, a secondvote of the user on a second segment of content consumed by the user onthe social network; the label generator is further configured to utilizethe second vote to generate a second label related to an emotionalresponse to the second segment; the gaze analyzer is further configuredto receive second eye tracking data of the user taken while the userconsumed the second segment, and to determine, based on the second eyetracking data, that a gaze-based attention level to the second segmentdoes not reach a second predetermined threshold, and to indicate thereofto the training module; and wherein the training module is furtherconfigured not to utilize a second affective response measurement of theuser taken by the sensor substantially while the user consumed thesecond segment, to train the measurement emotional response predictorwith the second measurement and the second label.

FIG. 5 illustrates one embodiment of a system configured to collectnaturally expressed affective responses for training an emotionalresponse predictor utilizing voting on a social network. The systemincludes at least a label generator 608 and a training module 472.

The label generator 608 is to receive a vote 606 of the user on asegment of content consumed by the user 114 on a social network 602.Optionally, the vote 606 is conveyed via the voting mechanism 604,belonging to the social network. Optionally, the label generator 608 isconfigured to determine whether the user 114 consumed the segment ofcontent in a duration that is shorter than a predetermined threshold.Optionally, the predetermined threshold is selected such that, whileconsuming the segment in a period of time shorter than the predeterminedthreshold, the user 114 is likely to have a single dominant emotionalresponse to the segment. Optionally, since the vote 606 of the user wasperformed doing a day-to-day task in natural settings, and not forexample, in a laboratory or as part of an experiment, affectiveresponses of the user related to the vote and/or the segment of contentare likely to be naturally expressed.

In one embodiment, the label generator 608 is configured to determinethat the user 114 consumed the segment during a duration that is shorterthan a predetermined threshold, and to utilize the vote 606 to generatea label 610 related to an emotional response to the segment. Whileconsuming content over a period time, e.g., when watching a movie, atdifferent times, a user may have various emotional responses. Forexample, certain portions may excite the user, certain portions may makethe user sad, and other portions may make the user happy. The longer theduration is, the more likely it is for the user to have differentemotional responses and/or have emotional responses of varyingintensities. Thus, if the user's affective response is measured, e.g.,by measuring heart-rate or brainwaves, during a long duration, themeasurements are likely to fluctuate (e.g., measurement values going upand down), and/or have several peaks and/or troughs. In such a case, itmay be difficult to single out a certain region of the measurements andassociate it with the vote. Thus, it may not be possible to generate auseful training sample from the vote.

Things are often different if the duration is short, for example 5 or 10seconds; in this scenario, it is less likely for the user to experiencevarious emotions. During such a short period, most people are likely tohave a single emotional response, and if the duration is near the voted(e.g., ends at the time of making the vote), that emotional response islikely to be associated with the vote. For example, if a user gives apicture on a social network an “up vote”, it is likely that the user hada positive emotional response to the content in the few seconds leadingup to the vote. Measurements of the affective response in such a shortperiod are likely to reflect a single dominant emotional response. Forexample, heart-rate measurements may display a single unidirectionalincrease in the heart-rate (instead of fluctuations that may be observedwhen measuring over a longer period of time). In another example,brainwaves taken during a short duration, may display a distinct patterncorresponding to a certain emotional response (e.g., satisfaction fromreading a witty comment on post).

In one embodiment, a user may be considered to have a single dominantemotional response during a certain period, if during the period therewas a single emotional response, or a response comprising a singlecombination of emotions, that stood out compared to the background orbaseline feelings. For example, if the user has a single dominantemotional response during a period, the user may characterize his/herfeelings during the period as “I felt happy”, or “I became more and moreexcited”, or “I felt a combination of fear and excitement”. Thus, inthese examples, throughout the period in which the emotions where felt,is far as the user is concerned, there was only one emotion, or onecombination of emotions, that the user felt; and as such, that emotion,or combination of emotions, dominated. However, if the user has a morethan a single dominant emotional response, the characterization wouldmore likely be along the lines of these examples: “first I was happy,then I became sad, and in the end I was just angry!”, or “I was bored,then for a bit it got exciting, then it was sad”. In these examples,during a certain period several different emotions were felt, and overtime, the type of emotion that was being felt changed. Thus, it may notbe possible to single out one emotion or combination that dominated.

In another embodiment, a single dominant emotional response during aperiod of time is reflected in affective response measurements takenduring the time. Measurements corresponding to a single dominantemotional response are likely to show consistency. For example, theymight comprise signals at a certain level (e.g., a certain level of skinconductivity), or a consistent change of a signal (e.g., an increase inheart-rate during the period). In another example, the affectiveresponse measurements may reflect a certain type of pattern (e.g., acertain type of brainwave patterns). However, if there is a singledominant emotional response, it is not likely to see signals changing inmany directions. For example, the heart-rate is not likely to increase,decrease, and then increase again in a short period. In another example,with a single dominant emotional response, it is not likely to captureimages of a user smiling, and then frowning, since these are more likelyto be two different emotions.

The predetermined threshold, to which the duration corresponding toconsumption of content is compared, may be set in various ways. Herein,a predetermined threshold is a threshold whose value is known prior towhen the comparison is made, and/or a threshold that is computedaccording to logic that is known prior to when the comparison is made.

In one embodiment, the predetermined threshold is set according to thetype content and/or characteristics of the content. For example, if thesegment of content is an image, the threshold may be set to 15 seconds,which is enough time to view and process the image. However, if thesegment of content comprises text, a longer threshold may be set, thethreshold may be extended to account for the longer time it may take tocomprehend the content. Optionally, the predetermined threshold isproportional to the length of the content (e.g., the length of a videoclip or the number of words in a post). For example, the longer a clip,the larger the threshold may be since it might take more time for anemotional response to form for longer content. Optionally, thepredetermined threshold depends on the type of content. For example, thethreshold may be short for action sequences in games since an emotionalresponse is likely to happen quickly in intense fight-or-flightexperiences, while for slow tempo music segments, the predeterminedthreshold may be longer since an emotional response may form more slowlyin this case.

In another embodiment, the predetermined threshold may depend on thetype of sensor used to measure affective response of the user. Forexample, if the signal being measured changes quickly (e.g., EEGmeasuring brainwaves), then a shorter threshold may be appropriate, inorder to increase the chances of capturing a single dominant emotionalresponse. However, if a signal changes slowly, e.g., skin conductivitymeasured by GSR (Galvanic Skin Response), then a larger threshold may beused.

In one embodiment, the predetermined threshold is determined accordingto the social network 602 and/or the voting mechanism 604. For example,the threshold used when voting is done by entering a text comment may belonger than the threshold used when voting is done by pushing a “like”button; it may take longer for an emotional response to form or manifestwhen the user is busy formulating a comment. In another example, asocial network that is typically fast-paced, e.g., it involves exchangesof short messages, may lead to a usage of short predeterminedthresholds. However, a social network in which each segment of contentis typically contemplated about (e.g., a news aggregation site), mayutilize larger predetermined thresholds.

In one embodiment, label generator 608 receives an indication of howlong the user 114 consumed the segment of content which the vote 606relates to. Optionally, the indication is received via the vote 606itself, deduced from multiple votes, and/or is received from anothersource such as the social network 602 and/or the voting mechanism 604.Alternatively or additionally, the label generator 608 may receive anindication of whether or not the duration is shorter than thepredetermined threshold from another module such as the voting mechanism604 and/or the social network. In this case, determining that the user114 consumed the segment during a duration that is shorter than thepredetermined threshold may amount to receiving and/or interpreting theindication. In one example, the voting mechanism 604 and/or the socialnetwork 602 may forward the vote 606 and/or other related information(e.g., the segment of content) to the label generator 608 in instanceswhere the duration is shorter than the predetermined threshold. While inother instances, in which the duration is not shorter than thepredetermined threshold, the vote 606 and/or other related informationare not forwarded to the label generator 608.

The training module 472 is configured to utilize the label 610 and anaffective response measurement of the user 114 corresponding to the vote606 to generate the label 610. Optionally, the affective responsemeasurement is taken by the sensor 456. Optionally, the sensor 456 iscoupled to the user. The affective response measurement is takensubstantially during the duration during which the user consumes thesegment of content on which the user 114 casts the vote 606. Theaffective response measurement of the user 114 may be provided by asensor 456 coupled to the user 114. For example, the sensor 456 may be aphysiological sensor (e.g., a sensor that measures heart rate, galvanicskin response, and/or brainwave activity), and/or a sensor that measuresthe user's behavior (e.g., a camera and/or a motion detector). In oneexample, “substantially during the duration” means a time that overlapswith the duration, e.g., the starting time of taking the measurement isbefore the ending of the duration and/or the ending time of taking themeasurement is after the beginning of the duration. In another example,“substantially during the duration” means within a short time periodfrom the duration. For example, the measurement may be taken a during aperiod that may extend a few seconds before and/or after the duration.Taking a measurement spanning shortly before and/or after the durationmay be necessary with sensors that measure a signal that may changerelatively slowly, such as GSR which may take a few seconds to reflect achange in affective response.

The training module 472 is also configured to train a measurement ERP(Emotional Response Predictor) with the label 610 and the affectiveresponse measurement corresponding to the vote 606. The label 610together with the affective response measurement can represent atraining sample corresponding to the user 114. In some cases, thetraining sample may represent a measurement of a genuine and/orspontaneous expression of affective response of the user 114 with acorresponding label indicative of the emotional response felt at thetime of the measurement and/or the action taken by the user 114 at thattime. Thus, a predictor of emotional response trained on such a samplemay be able learn aspects that characterize expressions of emotionalresponse of the user in day-to-day situations; making the predictorbetter suited to recognize the spontaneous and possibly subtle emotionalresponses of the user.

In one embodiment, the vote 606 cast by the user 114 may relate to asegment of content, to which the user was exposed for a short duration(e.g., less than one minute, or less than 15 seconds). For example, asegment of content might be an image, a short status update (e.g., atweet on Twitter™), a short video clip, and/or a comment on a messagethread. The affective response measurement of the sensor 456 utilized bythe training module 472 may be taken from a period essentially spanningthe exposure of the user 114 to the segment of content. Optionally, theaffective response measurement may be taken from a fixed period endingessentially when the vote 606 is cast (e.g., during a period of 5seconds before the vote is cast). Optionally, the affective responsemeasurement may be taken during a period that extends slightly beyondwhen the vote is cast (e.g., a few seconds after); this may be done toreflect changes to affective response signals that change slowly.

FIG. 6 illustrates one embodiment of a method for collecting naturallyexpressed affective responses for training an emotional responsepredictor utilizing voting on a social network. The method includes thefollowing steps:

In step 620, receiving a vote of a user on a segment of content consumedby the user on a social network. Optionally, the vote is generated via avoting mechanism belonging to the social network.

In step 621 determining that the user consumed the segment in a durationthat is shorter than a predetermined threshold. Optionally, thepredetermined threshold is selected such that, while consuming thesegment in a period of time shorter than the predetermined threshold,the user is likely to have a single dominant emotional response to thesegment.

In step 622, utilizing the vote for generating a label related to anemotional response to the segment.

In step 623, receiving an affective response measurement of the usertaken substantially during the duration. Optionally, the measurement istaken by a sensor coupled to the user.

And in step 624, training a measurement emotional response predictorwith the label and the affective response measurement. Optionally, themeasurement along with the generated label may serve as a trainingsample used to train and/or refine a model utilized by the measurementERP to make predictions of emotional response from measurements ofaffective response. Optionally, since the vote of the user was performeddoing a day-to-day task in natural settings, and not for example, in alaboratory or as part of an experiment, affective responses of the userrelated to the vote and/or the segment of content are likely to benaturally expressed.

In one embodiment, a system configured to collect naturally expressedaffective responses for training an emotional response predictorutilizing voting on a social network, comprising: a label generatorconfigured to receive a vote of a user on a segment of content consumedby the user on the social network; wherein the vote is generated via avoting mechanism belonging to the social network; the label generator isfurther configured to: determine that the user consumed the segmentduring a duration that is shorter than a predetermined threshold, andutilize the vote to generate a label related to an emotional response tothe segment; wherein the predetermined threshold is selected such that,while consuming the segment in a period of time shorter than thepredetermined threshold, the user is likely to have a single dominantemotional response to the segment; and a training module configured toreceive the label and an affective response measurement of the usertaken substantially during the duration, and to train a measurementemotional response predictor with the measurement and the label.Optionally, the affective response measurement of the user is taken by asensor coupled to the user, the segment is an image, and thepredetermined threshold is less than 15 seconds. Optionally, the votingmechanism is offered substantially independently of whether the vote isused to trigger a sensor to acquire the naturally expressed affectiveresponses. Optionally, the affective response measurement is takenduring a period that ends in temporal vicinity of when the vote is made.Optionally, the voting mechanism comprises one or more of the following:a like voting mechanism, a dislike voting mechanism, a star ratingmechanism, a numerical rating mechanism, an up voting mechanism, a downvoting mechanism, and a ranking mechanism. Optionally, the votingmechanism is configured to enable the user to enter a comment comprisingdata representing text; and wherein the label generator is furtherconfigured to perform semantic analysis on the text in order to generatethe label. Optionally, the system is configured not to forward to thetraining module a second affective response measurement that does nothave a corresponding label generated from a vote. Optionally, the labelgenerator is further configured to suggest to the training module atraining weight for the affective response measurement of the user.Optionally, the label generator is further configured to receive dataderived from an analysis of the content, and to utilize the data togenerate the label. Optionally, the label generator is furtherconfigured to receive an estimated label based on affective responses ofother users to substantially the same segment of content, and to utilizethe estimated label to generate the label. Optionally, at least oneaffective response measurement that has a corresponding label generatedfrom a vote, and at least one affective response measurement that doesnot have a corresponding label generated from a vote, comprise affectiveresponse measurements of the user to content provided by same friend ofthe user on the social network. Optionally, the training module isfurther configured to apply a significantly higher training weight to afirst measurement that has a corresponding label generated from a vote,compared to a training weight applied to a second measurement that doesnot have a corresponding label generated from a vote.

In one embodiment, a method for collecting naturally expressed affectiveresponses for training an emotional response predictor utilizing votingon a social network, comprising: receiving a vote of a user on a segmentof content consumed by the user on the social network; wherein the voteis generated via a voting mechanism belonging to the social network;determining that the user consumed the segment in a duration that isshorter than a predetermined threshold, and utilizing the vote forgenerating a label related to an emotional response to the segment;wherein the predetermined threshold is selected such that, whileconsuming the segment in a period of time shorter than the predeterminedthreshold, the user is likely to have a single dominant emotionalresponse to the segment; receiving an affective response measurement ofthe user taken substantially during the duration; and training ameasurement emotional response predictor with the label and theaffective response measurement. Optionally, the voting mechanism isoffered substantially independently of whether the vote is used totrigger a sensor to acquire the affective response measurements.Optionally, the affective response measurement is taken during a periodthat ends in temporal vicinity to when the vote is made. Optionally, thevoting mechanism comprises one or more of the following: a like votingmechanism, a dislike voting mechanism, a star rating mechanism, anumerical rating mechanism, an up voting mechanism, a down votingmechanism, and a ranking mechanism. Optionally, the voting mechanismenables the user to enter a comment comprising data representing text;and generating the label involves performing semantic analysis on thetext. Optionally, the method further comprises suggesting to thetraining module a training weight for the affective response measurementof the user. Optionally, the training of the measurement emotionalresponse predictor further comprises applying a significantly highertraining weight to a first measurement that has a corresponding labelgenerated from a vote, compared to a training weight applied to a secondmeasurement that does not have a corresponding label generated from avote.

In one embodiment, a system configured to collect naturally expressedaffective responses for training an emotional response predictorutilizing voting on a social network, comprising: a label generatorconfigured to receive a vote of a user on a segment of content consumedby the user on the social network; wherein the vote is generated via avoting mechanism belonging to the social network; and wherein the votingmechanism is offered substantially independently of whether the vote isused to trigger a sensor to acquire the naturally expressed affectiveresponses; the label generator is further configured to: determine thatthe user consumed the segment during a duration that is shorter than apredetermined threshold, utilize the vote to generate a label related toan emotional response to the segment, and to indicate the trainingmodule thereof; wherein the predetermined threshold is selected suchthat, while consuming the segment in a period of time shorter than thepredetermined threshold, the user is likely to have a single dominantemotional response to the segment; and a training module configured toreceive the label and an affective response measurement of the usertaken substantially during the duration, and to train a measurementemotional response predictor with the measurement and the label; whereinthe measurement is taken by a sensor coupled to the user.

FIG. 7 illustrates one embodiment of a system configured to reducevolume of transmissions of sensor measurements of affective responsecorresponding to voting on a social network. The system includes atleast a vote analyzer 652 and a transmitter 504.

In one embodiment, the vote analyzer 652 is configured to receive andindication of a vote cast by the user regarding the segment of content.Optionally, the vote was cast via the voting mechanism 604 belonging tothe social network 602. Optionally, the indication indicates that thevote was cast at a certain time. Optionally, the indication indicates aduration during which the segment of content was consumed. Optionally,the indication includes the vote itself and/or data derived from thevote and/or the segment of content.

The vote analyzer 652 is configured to determine whether the userconsumed the segment in a duration that is shorter than a predeterminedthreshold. Optionally, the predetermined threshold is selected suchthat, while consuming the segment in a period of time shorter than thepredetermined threshold, the user is likely to have a single dominantemotional response to the segment.

In one example, if the vote was cast on a short segment of content, itis likely that the user had a single emotional response to the segmentof content. For instance, if the user presses a down-vote buttonregarding a title of a content item on a social media site (e.g., onesentence description of the item), it is likely that the user felt asingle dominant emotional response to the content, such as feelingdisinterested in the content. In this case, it is possible to associatean affective response measurement of the user measured essentiallyduring the duration the content is consumed with the down-vote (due tothe short duration there is likely only one dominant affectiveresponse). However, if the user casts a similar down-vote after spendingfive minutes consuming the content (e.g., watching a video clip), it islikely that the user felt more than one dominant emotional response tothe segment of content; at different times during the viewing of theclip, the user might have felt various types of emotions—possibly beingbored and/or disinterested at certain times, while interested and/ormildly amused at other. In this case, it may be difficult to associatean affective response measurement of the user measured essentiallyduring the duration the content is consumed with the down-vote. In thiscase the duration is likely to contain a plurality of differentaffective responses (corresponding to different emotions felt by theuser), so it may be difficult to choose which of the affective responsesshould be associated with the down-vote.

In one embodiment, the vote analyzer 652 indicates to the transmitter504 to send a request for measurements when it determines that the userconsumed the segment in a duration that is shorter than thepredetermined threshold. Optionally, if the vote analyzer does notdetermine that the user consumed the segment in a duration that isshorter than the predetermined threshold, it does not indicate thetransmitter 504 to send the request. Optionally, indicating to thetransmitter 504 involves signaling the transmitter 504 directly and/orindirectly (e.g., via intermediates).

The transmitter 504 is configured to send a request to a measuringmodule 510 to transmit measurements of the affective response of theuser, taken by a sensor, which relate to consumption of the segment.Optionally, at least some of the measurements transmitted are takenbefore the request is sent. Optionally, the request is sent based on thevote analyzer 652 determining that the user consumed the segment in aduration that is shorter than a predetermined threshold.

In one embodiment, the vote analyzer 652 is configured to receive anindication that the user provided a second vote regarding a secondsegment of content consumed by the user on the social network 602.Optionally, the vote analyzer determines that the user consumed thesecond segment in a duration that is not shorter than a secondpredetermined threshold. Optionally, the second predetermined thresholdis selected such that, while consuming the second segment in a period oftime shorter than the second predetermined threshold, the user is likelyto have a single dominant emotional response to the second segment.Consequently, the transmitter 504 does not to send a second request tothe measuring module 510 to transmit affective response measurements ofthe user related to the consumption of the second segment.

In one embodiment, the measuring module 510 includes at least a sensor509, memory 508, and a transceiver 506. Optionally, the transmitter 504transmits the request to the transceiver 506. Optionally, to fulfill therequest, the transceiver 506 transmits measurements taken by the sensor509. Optionally, the memory 508 has a capacity sufficient to storemeasurements of the user taken between essentially start of exposure ofthe user to the segment and the time the request is received by themeasuring module. Additionally, the transceiver 506 is configured tofulfill the request, while reducing unnecessary transmissions, bytransmitting, after receiving the request, measurements stored in thememory to fulfill the request. Optionally, if a request for a certainmeasurement is not received within a predetermined duration, themeasuring module is configured not to transmit the certain measurement.For example, if a request is not received for a measurement within 5minutes of when the measurements were taken, the measuring module willnot transmit the measurements, even if requested.

In one embodiment, the request may be associated with a period duringwhich affective response measurements of the user should be taken. Forexample, the request may be associated with a fixed period of time(e.g., the last five seconds before the request is sent). In anotherexample, the request may be associated with the duration considered bythe vote analyzer (e.g., the request is for measurements taken duringthe period of consumption of the segment of content). In yet anotherexample, the request indicates a start time for the measurements, e.g.,the request is to send measurements taken after the start time in therequest.

In another embodiment, the request may mention an actual period fromwhich the measurements should be taken (e.g., the request may include astart and/or end time). Alternatively, receiving the request indicatesthe period to the recipients (e.g., the sensor is configured to sendmeasurements taken during a fixed period relative to the time therequest is received). The request may include additional informationindicating what type of procedures should be used to process themeasurements that are required to fulfill the request. Alternatively oradditionally, the request may specify what is to be done with certainmemory cells in the memory 508 that store at least some of themeasurements that are transmitted by the transceiver 506.

It is to be understood that the transmitter 504 may be implemented as atransceiver, and the transceiver 506 may be implemented as a transmitterand a receiver that are not necessarily placed together. In someembodiments, the transmitter 504 and/or the transceiver 506 may send atleast some of the information they transmit wirelessly.

The transceiver 506 may be coupled to the sensor 509 and/or the memory508. Upon receiving the request, the transceiver may access the memory508 in order to retrieve at least some of the measurements required tofulfill the request. Additionally or alternatively, the transceiver 506may obtain affective response measurement from the sensor 509 in orderto fulfill the request. Optionally, the transceiver 506 sends at leastsome of the measurements required to fulfill the request to othermodules that may be part of the system, such as a module that trains anEmotional Response Predictor (ERP), and/or a module that utilizes an ERPto predict emotional response of the user. Additionally oralternatively, the transceiver 506 may send at least some of themeasurements required to fulfill the request to recipients that are notpart of the system.

In some embodiments, the sensor 509 is a device used to measure anaffective response of the user 114. For example, the sensor 509 may be aphysiological sensor (e.g., a sensor that measures heart rate, galvanicskin response, and/or brainwave activity), and/or a sensor that measuresthe user's behavior (e.g., a camera, and/or a motion detector).Optionally, the sensor may be attached to the user and/or the user'sclothing (e.g., a bracelet that measures GSR, and/or a headset thatmeasures EEG), implanted in the user's body (e.g., electrodes implantedin the scalp to measure brainwaves), and/or it may be used from adistance (e.g., a camera). The sensor 509 may write at least some of themeasurements it takes in the memory 508. Optionally, measurements takenby the sensor 509 undergo processing prior to being stored in the memoryand/or being transmitted by the transceiver 506. For example, themeasurements may undergo filtering, normalization, signal processing,feature extraction, encryption, and/or compression.

The memory 508 may be capable of storing measurements taken duringcertain periods of time that occur before the request is received. Forexample, for a certain request, the memory may be sufficient to storemeasurements taken during a duration starting from at least 100milliseconds, 1 second, 1 minute, and/or 1 hour before the request isreceived until the time the request is received. Optionally, the amountof measurements the memory is configured to store corresponds to how farback in time a measurement needed to fulfill the request is likely toprecede the time at which the request is sent and/or received. Thus, insome embodiments, the capacity of the memory is sufficient to storehistorical measurements (taken before a request is sent and/or received)that are required to be sent by the transceiver 506 in order to fulfillthe request. For example, most of the memory 508 may hold measurementsthat may be required to fulfill a request. In one example, most of themeasurements stored in the memory refer to at least half of themeasurements.

It is to be noted that by fulfilling a request it is meant that thetransceiver 506 sends measurements taken by the sensor 509 essentiallyduring the period associated with the request. Optionally, fulfillingthe request involves the transceiver 506 sending essentially all themeasurements taken by the sensor 509 during the period associated withthe request. If fulfilling the request involves sending measurementstaken at the time the request was sent, and/or prior to when the requestwas sent, the transceiver 506 may obtain at least some of thosemeasurements from the memory 508. Additionally or alternatively, iffulfilling the request involves sending measurements taken after therequest was sent, the transceiver 506 may obtain at least some of thosemeasurements from the memory 508 and/or directly from the sensor 509. Bytransmitting, after receiving the request, measurements stored in thememory to fulfill the request, the transceiver 506 is able to reduce theamount of unnecessary transmissions it makes. For example, if no memorywere available for storing measurements of the sensor 509, thetransceiver 506 might need to transmit certain measurements that maypossibly be required to fulfill a request. However, if ultimately norequest is sent that involves those certain measurements, thetransceiver would have transmitted the certain measurementsunnecessarily.

In some embodiments, after measurements are transmitted they are deletedfrom the memory 508. Additionally or alternatively, measurements storedin the memory that were taken during a period that is not likely to beassociated with a request may be deleted. Thus, the memory may have alimited, and even small capacity, but still be sufficient to storemeasurements required for fulfilling typical requests. It is to be notedthat in some embodiments, allowing memory cells to be overwritten isconsidered the same as deleting those memory cells, since it is verylikely that within a certain time frame the cells will have new valueswritten in them. Additionally, after allowing memory cells to beoverwritten, the system may treat those memory cells as if they weredeleted (e.g., if the cells are not overwritten, the system may indicatethat an access to them involves uninitialized values). In someembodiments, if no request is received within a predefined duration(e.g., 100 milliseconds or 10 seconds), in which a measurement stored inthe memory 508 is needed in order to fulfill a request, the measurementmay be deleted without being transmitted.

In one embodiment, the sensor 509 is implanted in the body of the user114. The sensor includes a memory 508 with capacity that is sufficientfor fulfilling typical requests: the memory is capable of storingmeasurements taken between the start of a period associated with therequest and the time the request is sent and/or received by the sensor509 and/or transceiver 506. For example, the capacity of the memory 508may be sufficient for storing measurements taken in a period of 100milliseconds, or 10 seconds, prior to when the request is received bythe sensor 509 and/or the transceiver 506.

In one embodiment, the sensor 509, the memory 508, and the transceiver506 are realized in the same device. Optionally, the processor 507 mayalso be realized in the same device. Optionally, the device is implantedin the user's body. Additionally or alternatively, the sensor 509, thememory 508 and the transceiver 506 draw power from the same powersource. Optionally, the processor 507 also draws power from the samedevice. Optionally, the power source is a battery.

In one embodiment, the sensor 509, the memory 508, and/or thetransceiver 506 draw power from an external source. For example, thesensor 509, the memory 508, and/or the transceiver 506 may harvestenergy from radio waves (e.g., ambient ratio waves and/or radio wavesfrom a source near the sensor 509, the memory 508, and/or thetransceiver 506, such as a radio wave transmitter carried by the user).

In one embodiment, a vote from the voting mechanism 604 is sent to alabel generator 511 that is configured to generate a label based on thevote. Optionally, the label is indicative of an emotional response,likely felt by the user, which is related to the vote. A training module513 is configured to train a measurement emotional response predictor(measurement ERP) utilizing the label and a corresponding measurementreceived from the measuring module 510.

In another embodiment, a measurement emotional response predictor 515(measurement ERP) is configured to predict emotional response of theuser from data comprising a measurement received from the measuringmodule 510. Optionally, the measurement is transmitted by thetransceiver 506.

FIG. 8 illustrates one embodiment of a method for reducing volume oftransmissions of sensor measurements of affective response correspondingto voting on a social network. The method includes the following steps:

In step 670, receiving an indication that a user provided a voteregarding a segment of content consumed by the user on the socialnetwork. Optionally, the vote is provided via a voting mechanismbelonging to the social network.

In step 671, determining whether the user consumed the segment in aduration that is shorter than a predetermined threshold. Optionally, thepredetermined threshold is selected such that, while consuming thesegment in a period of time shorter than the predetermined threshold,the user is likely to have a single dominant emotional response to thesegment

In step 672, following the “Yes” branch, sending a request to ameasuring module to transmit measurements of affective response of theuser, taken by the sensor, which are related to consumption of thesegment. Optionally, at least some of the measurements are taken beforethe request is sent.

In optional step 673, transmitting, by the measuring module, afterreceiving the request, measurements of the affective response of theuser taken by the sensor, which fulfill the request.

And in optional step 674, following the “No” branch, refraining fromsending a request similar to the one sent in step 672, to the measuringmodule. This may cause the measuring module not to transmit measurementsin a volume that is greater or equal to the volume of measurements sentin step 673. For example, in step 674 no request may be sent, thus thesensor may effectively not transmit measurement data that is related tothe vote, if step 674 is executed.

In one embodiment, the method illustrated in FIG. 8 optionally includesthe following steps: receiving an indication that the user provided asecond vote regarding a second segment of content consumed by the useron the social network; determining that the user consumed the secondsegment in a second duration that is not shorter than a secondpredetermined threshold; and not sending a second request to themeasuring module to transmit measurements related to the consumption ofthe second segment. Optionally, the second predetermined threshold isselected such that, while consuming the second segment in a period oftime shorter than the second predetermined threshold, the user is likelyto have a single dominant emotional response to the second segment.Optionally, the method illustrated in FIG. 8 also includes a step of nottransmitting, by the measuring module, after receiving the secondrequest, measurements that fulfill the second request.

In one embodiment, the method illustrated in FIG. 8 optionally includesa step involving receiving a characteristic of the segment, andselecting the predetermined threshold based on the characteristic of thesegment.

In one embodiment, the method illustrated in FIG. 8 optionally includesa step involving generating a label based on the vote. Optionally, thelabel is indicative of an emotional response likely felt by the user,which is related to the vote. The method may optionally also include astep of training a measurement emotional response predictor (measurementERP) utilizing the label and corresponding measurements of affectiveresponse received from the measuring module.

FIG. 9 illustrates one embodiment of a system configured to reducevolume of transmissions of sensor measurements of affective responsecorresponding to voting on a social network. The system includes atleast a vote analyzer 682 and a transmitter 504.

The vote analyzer 682 is configured to receive an indication that theuser 114 provided a vote regarding a segment of content consumed by theuser 114 on a social network 602. The vote is provided via a votingmechanism 604 that belongs to the social network 602 (e.g., the vote isa “like” or star rating for the segment of content). Additionally, thevote analyzer 682 is configured to receive a characteristic of thesegment of content. The characteristic may be received from the votingmechanism 604 and/or the social network 602. In one example, thecharacteristic of the segment of content describes an attribute such asthe duration the user consumed the segment of content, the type ofcontent, and/or the expected emotional response of the user or otherusers to the segment of content.

The vote analyzer 682 is configured to select, based on thecharacteristic, a window representing a period of time during which theuser 114 likely expressed an affective response related to the vote. Thewindow, selected by the vote analyzer 682, is intended to be a period intime that overlaps, at least in part, with the time during which theaffective response is expressed. Since affective responses often haveshort durations, spanning fractions of seconds (e.g., EEG measurementsand/or facial micro-expressions) to several seconds (e.g., changes toheart rate and/or GSR), and possibly tens of seconds (e.g., skintemperature changes), the window may be relatively short compared to theperiod during which the user 114 consumes the content to which the user114 has the affective response.

The transmitter 504 is configured to send a request to a measuringmodule to transmit measurements of affective response of the user, takenby the sensor 509 during the window. Optionally, at least some of themeasurements are related to the consumption of the segment. Optionally,the transceiver 506 is a recipient of the request. In some embodiments,the request may be for measurements taken in a window that starts beforethe request is sent by the transmitter 504. For example, the request maybe for measurements taken by the sensor 509 in a window that starts 10seconds before the vote is cast and ends when the vote is cast.

In one embodiment, the measuring module 510 includes the sensor 509, amemory 508 with capacity sufficient to store measurements of the usertaken between the start of the window and the time the request isreceived by the measuring module, and a transceiver 506 configured tofulfill the request, while reducing unnecessary transmissions, bytransmitting, after receiving the request, measurements stored in thememory to fulfill the request. In order to fulfill the request sent bythe transmitter 504, the transceiver 506 may send measurements taken bythe sensor 509 essentially during the window sent in the request. Bytransmitting, after receiving the request, measurements stored in thememory 508 to fulfill the request (e.g., measurements taken before therequest is sent), the transceiver 506 is able to reduce the amount ofunnecessary transmissions it makes. For example, if no memory wereavailable for storing measurements of the sensor 509, the transceiver506 might need to transmit certain measurements that may possibly berequired to fulfill a request. However, if ultimately no request is sentthat involves those certain measurements, the transceiver would havetransmitted the certain measurements in vain.

In one embodiment, if measurements of the sensor 509 are notdiscernible, then they are not transmitted by the transceiver 506. Forexample, the measurements may be in a range that is not physiologicallyfeasible (e.g., heart-rate of 500 beats per minute). In another example,the measurements do not represent a proper signal (e.g., EEG sensor showbrainwave display an unknown pattern). In one example, the vote analyzer682 is configured to receive a second indication that the user 114provided a second vote regarding a second segment of content consumed bythe user on the social network 602. The system is configured to receivea third indication that affective response expressed by the user inrelation to the consumption of the second segment is not discernible(e.g., the indication may be given by the sensor 509 and/or a processorutilized by the measuring module). Based on the indication, thetransceiver 506 is configured not to transmit affective responsemeasurements of the user related to the consumption of the secondsegment.

In one embodiment, a system configured to reduce volume of transmissionsof sensor measurements of affective response corresponding to voting ona social network, comprising: a vote analyzer configured to receive anindication that a user provided a vote regarding a segment of contentconsumed by the user on the social network; wherein the vote is providedvia a voting mechanism belonging to the social network; the voteanalyzer is further configured to determine that the user consumed thesegment in a duration that is shorter than a predetermined threshold;wherein the predetermined threshold is selected such that, whileconsuming the segment in a period of time shorter than the predeterminedthreshold, the user is likely to have a single dominant emotionalresponse to the segment; and a transmitter configured to send a requestto a measuring module to transmit measurements of the affective responseof the user, taken by a sensor, which relate to consumption of thesegment; wherein at least some of the measurements are taken before therequest is sent. Optionally, the measuring module comprises a sensor, amemory with capacity sufficient to store measurements of the user takenbetween essentially start of exposure of the user to the segment and thetime the request is received by the measuring module, and a transceiverconfigured to fulfill the request, while reducing unnecessarytransmissions, by transmitting, after receiving the request,measurements stored in the memory to fulfill the request. Optionally,the measuring module is further configured not to transmit a certainmeasurement if a request for the certain measurement is not received bythe measuring module within a predetermined duration. Optionally, thesystem further comprises a label generator configured to generate alabel based on the vote; wherein the label is indicative of an emotionalresponse, likely felt by the user, which is related to the vote; andfurther comprising a module configured to train a measurement emotionalresponse predictor (measurement ERP) utilizing the label and acorresponding measurement received from the measuring module.Optionally, the system further comprises a measurement emotionalresponse predictor (measurement ERP) configured to predict emotionalresponse of the user from data comprising a measurement received fromthe measuring module. Optionally, the sensor is implanted in the user.Optionally, no request is received for a certain measurement within apredetermined duration, and the measuring module is further configurednot to transmit the certain measurement. Optionally, the vote analyzeris further configured to: receive an indication that the user provided asecond vote regarding a second segment of content consumed by the useron the social network, and determine that the user consumed the secondsegment in a duration that is not shorter than a second predeterminedthreshold; wherein the transmitter is further configured not to send asecond request to the measuring module to transmit affective responsemeasurements of the user related to the consumption of the secondsegment; and wherein the second predetermined threshold is selected suchthat, while consuming the second segment in a period of time shorterthan the second predetermined threshold, the user is likely to have asingle dominant emotional response to the second segment. Optionally,the vote analyzer is further configured to receive a characteristic ofthe segment and to set the predetermined threshold based on thecharacteristic of the segment.

In one embodiment, a method for reducing volume of transmissions ofsensor measurements of affective response corresponding to voting on asocial network, comprising: receiving an indication that a user provideda vote regarding a segment of content consumed by the user on the socialnetwork; wherein the vote is provided via a voting mechanism belongingto the social network; determining that the user consumed the segment ina duration that is shorter than a predetermined threshold; wherein thepredetermined threshold is selected such that, while consuming thesegment in a period of time shorter than the predetermined threshold,the user is likely to have a single dominant emotional response to thesegment; and sending a request to a measuring module to transmitmeasurements of affective response of the user, taken by the sensor,which are related to consumption of the segment; wherein at least someof the measurements are taken before the request is sent. Optionally,the method further comprises transmitting, by the measuring module,after receiving the request, measurements of the affective response ofthe user taken by the sensor, which fulfill the request. Optionally, themethod further comprises receiving an indication that the user provideda second vote regarding a second segment of content consumed by the useron the social network; determining that the user consumed the secondsegment in a second duration that is not shorter than a secondpredetermined threshold; and not sending a second request to themeasuring module to transmit measurements related to the consumption ofthe second segment; wherein the second predetermined threshold isselected such that, while consuming the second segment in a period oftime shorter than the second predetermined threshold, the user is likelyto have a single dominant emotional response to the second segment.Optionally, the method further comprises not transmitting, by themeasuring module, after receiving the second request, measurements thatfulfill the second request. Optionally, the method further comprisesreceiving a characteristic of the segment, and selecting thepredetermined threshold based on the characteristic of the segment.Optionally, the method further comprises generating a label based on thevote; wherein the label is indicative of an emotional response likelyfelt by the user, which is related to the vote. Optionally, the methodfurther comprises training a measurement emotional response predictor(measurement ERP) utilizing the label and corresponding measurements ofaffective response received from the measuring module. Optionally, themethod further comprises predicting emotional response of the user fromdata comprising measurements of affective response received from themeasuring module.

In one embodiment, a system configured to reduce volume of transmissionsof sensor measurements of affective response corresponding to voting ona social network, comprising: a vote analyzer configured to receive anindication that a user provided a vote regarding a segment of content,and receive a characteristic of the segment; wherein the segment isconsumed by the user on the social network, and the vote is provided viaa voting mechanism belonging to the social network; the vote analyzer isfurther configured to select, based on the characteristic, a windowduring which the user likely expressed an affective response related tothe vote; wherein the window is shorter than duration in which the userconsumes the content; and a transmitter configured to send a request toa measuring module to transmit measurements of affective response of theuser, taken by the sensor during the window, which relate to consumptionof the segment; wherein start of the window precedes time the request issent. Optionally, the measuring module comprises the sensor, a memorywith capacity sufficient to store measurements of the user taken betweenthe start of the window and the time the request is received by themeasuring module, and a transceiver configured to fulfill the request,while reducing unnecessary transmissions, by transmitting, afterreceiving the request, measurements stored in the memory to fulfill therequest. Optionally, the vote analyzer is further configured to receivea second indication that the user provided a second vote regarding asecond segment of content consumed by the user on the social network;the system is further configured to receive a third indication thataffective response expressed by the user in relation to the consumptionof the second segment is not discernible; and the transceiver is furtherconfigured not to transmit affective response measurements of the userrelated to the consumption of the second segment.

FIG. 10 illustrates one embodiment of a system configured to utilize eyetracking data to reduce volume of transmissions of affective responsemeasurements corresponding to voting on a social network. The systemincludes at least a processor 690 and a gaze analyzer 612.

The processor 690 is configured to receive an indication that a userprovided a vote regarding a segment of content consumed by the user on asocial network. Optionally, the vote was cast via the voting mechanism604 belonging to the social network 602. Optionally, the indicationindicates that the vote was cast at a certain time. Optionally, theindication indicates a duration during which the segment of content wasconsumed. Optionally, the indication includes the vote itself and/ordata derived from the vote and/or the segment of content.

In one embodiment, the gaze analyzer 612 is configured to receive eyetracking data of the user 114 taken while the user consumed the segment,and to make a determination, based on the eye tracking data, that agaze-based attention level to the segment reaches a predeterminedthreshold. Optionally, the gaze analyzer 612 utilizes the eye tracker611 for obtaining the eye tracking data. Optionally, the predeterminedthreshold refers to a minimal level of attention the user 114 should bepaying to the content. Optionally, the predetermined threshold refers toa minimal duration the user 114 should be looking at the content.Optionally, the processor 690 is also configured to receive acharacteristic of the segment, and to set the predetermined thresholdbased on the characteristic of the segment.

The processor 690 is also configured to request from the measuringmodule 510, based on the indication and determination, to transmitaffective response measurements of the user which are related toconsumption of the segment. Optionally, at least some of themeasurements that are requested were taken before the request isreceived by the measuring module. Thus, at least some of the requestedmeasurements may be stored in the memory 508 belonging to the measuringmodule 510. Optionally, the processor 690 indicates to a transmitter tosend a request for measurements to the measuring module 510. Optionally,the measuring module 510 and/or the sensor 509 are implanted in theuser.

If the determination received from the gaze analyzer 612 indicates thatthe user 114 did not pay sufficient attention to the content, e.g., thegaze-based attention level to the segment does not reach thepredetermined threshold, the processor 690 may elect not to requestmeasurements. For example, in one embodiment, the processor 690 isconfigured to receive a second indication that the user 114 provided asecond vote regarding a second segment of content consumed by the useron the social network 602, the gaze analyzer 612 is also configured toreceive second eye tracking data of the user taken while the userconsumed the second segment and to make a second determination that agaze-based attention level to the second segment does not reach a secondpredetermined threshold. Based on the second determination, theprocessor 690 is configured to request significantly more affectiveresponse measurements of the user related to consumption of the segment,than affective response measurements of the user related to consumptionof the second segment. For example, significantly more is at least 4times more. In another example, the processor 690 does not requestmeasurements based on the second determination.

FIG. 11 illustrated one embodiment which includes training module 513which receives measurement 695 from the measuring module. The trainingmodule also receives a label 693 generated by the label generator 511,based on the vote 606, which is received from the voting mechanism 604on which the user 114 cast a vote. Optionally, label generator 511 isconfigured to generate the label 693 based on the vote 606, such thatthe label 693 is indicative of an emotional response, likely felt by theuser, which is related to the vote. Optionally, the training module 513is configured to train a measurement emotional response predictor(measurement ERP) utilizing the label 693 and the correspondingmeasurement 695 received from the measuring module. Optionally, thelabel 693 and the corresponding measurement 695 are utilized as atraining sample by the training module 513.

In one embodiment, a measurement emotional response predictor(measurement ERP) is utilized by the system to predict emotionalresponse of the user from data comprising a measurement received fromthe measuring module 510.

FIG. 12 illustrates one embodiment of a method for utilizing eyetracking data to reduce volume of transmissions of affective responsemeasurements corresponding to voting on a social network. The methodincludes the following steps:

In step 700, receiving an indication that a user provided a voteregarding a segment of content consumed by the user on the socialnetwork. Optionally, the vote is provided via a voting mechanismbelonging to the social network.

In step 702, receiving eye tracking data of the user acquired while theuser consumed the segment.

In step 704, determining, based on the eye tracking data, whether agaze-based attention level to the segment reaches a predeterminedthreshold. Optionally, the predetermined threshold indicates a minimaldesired level of attention of the user.

In step 706, following the “Yes” branch, sending a request to ameasuring module to transmit measurements of affective response of theuser, taken by the sensor, which are related to consumption of thesegment. Optionally, at least some of the measurements are taken beforethe request is sent.

In optional step 708, transmitting, by the measuring module, afterreceiving the request, measurements of the affective response of theuser taken by the sensor, which fulfill the request.

And in optional step 710, following the “No” branch, refraining fromsending a request similar to the one sent in step 672, to the measuringmodule. This may cause the measuring module not to transmit measurementsin a volume that is greater or equal to the volume of measurements sentin step 673. For example, in step 674 no request may be sent, thus thesensor may effectively not transmit measurement data that is related tothe vote, if step 674 is executed.

In one embodiment, the method illustrated in FIG. 12 optionally includesthe following steps: receiving an indication that the user provided asecond vote regarding a second segment of content consumed by the useron the social network; receiving second eye tracking data of the usertaken while the user consumed the second segment; determining, based onthe second eye tracking data, that a gaze-based attention level to thesecond segment does not reach a second predetermined threshold; and notsending a second request to the measuring module to transmitmeasurements related to the consumption of the second segment.Optionally, the method illustrated in FIG. 12 also includes a step ofnot transmitting, by the measuring module, after receiving the secondrequest, measurements that fulfill the second request.

In one embodiment, the method illustrated in FIG. 12 optionally includesa step involving receiving a characteristic of the segment, andselecting the predetermined threshold based on the characteristic of thesegment.

In one embodiment, the method illustrated in FIG. 12 optionally includesa step involving generating a label based on the vote. Optionally, thelabel is indicative of an emotional response likely felt by the user,which is related to the vote. The method may optionally also include astep of training a measurement emotional response predictor (measurementERP) utilizing the label and corresponding measurements of affectiveresponse received from the measuring module.

In one embodiment, a system including a processor utilizes eye trackingdata to reduce volume of transmissions of affective responsemeasurements corresponding to voting on a social network. The systemalso includes the gaze analyzer 612.

The processor is configured to receive first and second indications thatthe user 114 provided first and second votes regarding first and secondsegments of content consumed by the user on the social network 602. Thatis the first vote corresponds to the first segment, and the second votecorresponds to the second segment. Optionally, the first and secondvotes are provided via the voting mechanism 604 belonging to the socialnetwork 602.

In one embodiment, the a gaze analyzer 612 receives first and second eyetracking data of the user acquired while the user consumed the first andsecond segments, respectively. Optionally, the gaze analyzer 612 makes afirst determination, based on the first eye tracking data, that agaze-based attention level to the first segment reaches a firstpredetermined threshold. Optionally, the gaze analyzer 612 makes asecond determination, based on the second eye tracking data, that agaze-based attention level to the second segment does not reach a secondpredetermined threshold. Optionally, the first and/or secondpredetermined thresholds represent a minimal level of attention the usershould be paying to the content. Optionally, the first and secondpredetermined thresholds are based on characteristics of the first andsecond segment, respectively.

The processor is also configured to request, based on the first andsecond indications and the first and second determinations,significantly more affective response measurements of the user relatedto consumption of the first segment, than affective responsemeasurements of the user related to consumption of the second segment;whereby significantly more is at least 4 times more. Optionally, theprocessor does not request measurements for the second segment. In oneexample, “significantly more” may be infinitely more in the case wherethe processor requests measurements of the user related to consumptionof the first segment and does not request measurements of the userrelated to consumption of the second segment. Optionally, the processortransmits the request with the transmitter 504.

In embodiment, the processor sends a request for the measurements to themeasuring module 510 which provides the affective response measurementsof the user. Optionally, the measuring module 510 includes the sensor509, the memory 508 with capacity sufficient to store measurements ofthe user 114 taken between the start of consuming the first segment andthe time the request for the affective response measurements of the user114 related to consumption of the first segment is received by themeasuring module 510, and a transceiver 506 configured to fulfill therequest. Optionally, at least some of the affective responsemeasurements of the user related to consumption of the first segment aretaken before the respective request is received by the measuring module.Optionally, the sensor 509 is implanted in the user.

In one embodiment, the measuring module 510 is also configured not totransmit a certain measurement if a request for the certain measurementis not received by the measuring module within a predetermined duration.

In one embodiment, a system configured to utilize eye tracking data toreduce volume of transmissions of affective response measurementscorresponding to voting on a social network, comprising: a processorconfigured to receive an indication that a user provided a voteregarding a segment of content consumed by the user on the socialnetwork; wherein the user provided the vote via a voting mechanismbelonging to the social network; a gaze analyzer configured to receiveeye tracking data of the user taken while the user consumed the segment,and to make a determination, based on the eye tracking data, that agaze-based attention level to the segment reaches a predeterminedthreshold; and the processor is further configured to request from ameasuring module, based on the indication and determination, to transmitaffective response measurements of the user which are related toconsumption of the segment; wherein at least some of the measurementsare taken before the request is received by the measuring module.Optionally, the processor is further configured to receive a secondindication that the user provided a second vote regarding a secondsegment of content consumed by the user on the social network, the gazeanalyzer is further configured to receive second eye tracking data ofthe user taken while the user consumed the second segment and to make asecond determination that a gaze-based attention level to the secondsegment does not reach a second predetermined threshold; wherein theprocessor is further configured to request significantly more affectiveresponse measurements of the user related to consumption of the segment,than affective response measurements of the user related to consumptionof the second segment; whereby significantly more is at least 4 timesmore. Optionally, the measuring module comprises a sensor, a memory withcapacity sufficient to store measurements of the user taken betweenessentially start of exposure of the user to the segment and the timethe request is received by the measuring module, and a transceiverconfigured to fulfill the request, while reducing unnecessarytransmissions, by transmitting, after receiving the request,measurements stored in the memory to fulfill the request. Optionally,the measuring module is further configured not to transmit a certainmeasurement if a request for the certain measurement is not received bythe measuring module within a predetermined duration. Optionally, thesystem further comprises a label generator configured to generate alabel based on the vote; wherein the label is indicative of an emotionalresponse, likely felt by the user, which is related to the vote; andfurther comprising a module configured to train a measurement emotionalresponse predictor (measurement ERP) utilizing the label and acorresponding measurement received from the measuring module.Optionally, the system further comprises a measurement emotionalresponse predictor (measurement ERP) configured to predict emotionalresponse of the user from data comprising a measurement received fromthe measuring module. Optionally, the sensor is implanted in the user.Optionally, no request is received for a certain measurement within apredetermined duration, and the measuring module is further configurednot to transmit the certain measurement. Optionally, the processor isfurther configured to receive a characteristic of the segment, and toset the predetermined threshold based on the characteristic of thesegment.

In one embodiment, a method for utilizing eye tracking data to reducevolume of transmissions of affective response measurements correspondingto voting on a social network, comprising: receiving an indication thata user provided a vote regarding a segment of content consumed by theuser on the social network; wherein the user provided the vote via avoting mechanism belonging to the social network; receiving eye trackingdata of the user taken while the user consumed the segment; determining,based on the eye tracking data, that a gaze-based attention level to thesegment reaches a predetermined threshold; and sending a request to ameasuring module to transmit measurements of affective response of theuser, taken by a sensor, which are related to consumption of thesegment; wherein at least some of the measurements are taken before therequest is sent. Optionally, the method further comprises transmitting,by the measuring module, after receiving the request, measurements ofthe affective response of the user taken by the sensor, which fulfillthe request. Optionally, the method further comprises: receiving anindication that the user provided, via the voting mechanism, a secondvote regarding a second segment of content consumed by the user on thesocial network; receiving second eye tracking data of the user takenwhile the user consumed the second segment; determining, based on thesecond eye tracking data, that a gaze-based attention level to thesecond segment does not reach a second predetermined threshold; and notsending a second request to the measuring module to transmitmeasurements of affective response of the user, taken by the sensor,which are related to consumption of the second segment. Optionally, themethod further comprises receiving a characteristic of the segment, andselecting the predetermined threshold based on the characteristic of thesegment. Optionally, the method further comprises generating a labelbased on the vote; wherein the label is indicative of an emotionalresponse likely felt by the user, which is related to the vote.Optionally, the method further comprises training a measurementemotional response predictor (measurement ERP) utilizing the label andcorresponding measurements of affective response received from themeasuring module. Optionally, the method further comprises predictingemotional response of the user from data comprising measurements ofaffective response received from the measuring module.

In one embodiment, a system configured to utilize eye tracking data toreduce volume of transmissions of affective response measurementscorresponding to voting on a social network, comprising: a processorconfigured to receive first and second indications that a user providedfirst and second votes regarding first and second segments of contentsconsumed by the user on the social network, respectively; wherein theuser provided the first and second votes via a voting mechanismbelonging to the social network; a gaze analyzer configured receivefirst and second eye tracking data of the user acquired while the userconsumed the first and second segments, respectively; the gaze analyzeris further configured to make a first determination, based on the firsteye tracking data, that a gaze-based attention level to the firstsegment reaches a first predetermined threshold, and to make a seconddetermination, based on the second eye tracking data, that a gaze-basedattention level to the second segment does not reach a secondpredetermined threshold; and the processor is further configured torequest, based on the first and second indications and determinations,significantly more affective response measurements of the user relatedto consumption of the first segment, than affective responsemeasurements of the user related to consumption of the second segment;whereby significantly more is at least 4 times more. Optionally, thesystem further comprises a measuring module which provides the affectiveresponse measurements of the user; the measuring module comprises asensor, a memory with capacity sufficient to store measurements of theuser taken between the start of consuming the first segment and the timethe request for the affective response measurements of the user relatedto consumption of the first segment is received by the measuring module,and a transceiver configured to fulfill the request; wherein at leastsome of the affective response measurements of the user related toconsumption of the first segment are taken before the respective requestis received by the measuring module. Optionally, the measuring module isfurther configured not to transmit a certain measurement if a requestfor the certain measurement is not received by the measuring modulewithin a predetermined duration. Optionally, the sensor is implanted inthe user, and the first and second predetermined thresholds are based oncharacteristics of the first and second segment, respectively.

FIG. 13 illustrates one embodiment of a system 460 configured to collectsamples comprising labels and affective response measurements. Thesystem 460 includes at least an interaction analyzer 462, a labelgenerator 464, a window selector 466, and a training module 472.

In some embodiments, the system receives information from a mediacontroller 452. The media controller 452 is a module that controls, atleast in part, the progression of presentation of content on the contentpresentation module 451 to which the user 114 may be exposed. The user114 may perform actions while interacting with the media controller 452that may influence the progression of presentation of content on thecontent presentation module 451. For example, a user may choose to playa video clip, and perform actions such as zooming in on certain regions,repeating the video clip or portions of it, and/or resizing the videoclip. In still another example, a user watching television may choose tochange a channel, and/or turn the volume up or down. In another example,a user browsing a virtual store may select to closely examine an item inthe store, reexamine a previously seen item, request additionalinformation about an item, and/or add item or remove an item from ashopping cart.

An action performed by the user 114 may be indicative of an implicitemotional response felt by the user essentially when performing theaction. For example, if the user selects a content item to watch, it mayimply the user has an emotional response of interest; however, if theuser takes an action that terminates the viewing of content, especiallyafter a short while, the implied emotional response may be of discontentand/or disinterest. This emotional response is considered implied by theaction, since the user 114 does not explicitly provide feedbackregarding his/her emotional response, such as clicking a “like” buttonand/or providing a rating for content just consumed. It is noted thatactions of the user 114 may be considered implying emotional responseeven if the user may be aware that emotional response may be determinedby the system from the user's actions. For example, the user may beaware of the fact that actions are monitored (e.g., actions are loggedby the media controller 452) and/or that the affective response of theuser 114 may be measured (e.g., with sensors).

The content presentation module 451 may include elements that expose theuser 114 to visual content such as a screen (e.g., television, tablet,smartphone), and/or a head-mounted display (e.g., virtual and/oraugmented reality glasses). Additionally or alternatively, the contentpresentation module 451 may include elements that expose the user tocontent in which the user utilizes other senses. These elements mayinclude speakers, electrical stimulation, and/or hardware that canexpose the user to haptic content (e.g., a moving or vibrating chairand/or game controller) and/or olfactory stimulation.

The user 114 may interact with the media controller 452 in order toperform an action that may influence the presentation of content. Theinteraction with the media controller 452 may involve various channelsof communication depending on the type of input channels the mediacontroller 452 is capable of receiving and/or interpreting. For example,the user 114 may provide verbal commands, perform gestures (detected forinstance by a movement-detecting glove and/or a camera), click buttons(e.g., mouse, joystick, touch-screen, keyboard), and/or think of actions(which may be detected by EEG).

The interaction analyzer 462 is configured to receive a description 453of an interaction of the user 114 with a media controller 452. In oneembodiment, the description 453 includes codes or titles that identifyspecific actions taken by the user. Alternatively or additionally, inone embodiment, the description 453 may include information that may beanalyzed in order to detect actions of the user 114. For example, thedescription 453 may include logs or portions of logs of events and/ortriggers of the media controller's API. In another example, thedescription 453 may include portion of the content presented to theuser, and/or measurements of the user 114 (such as, video feed of theuser), which can be analyzed to detect actions of the user (e.g., videoof the user can be analyzed to determine whether the user performedcertain gestures.)

In one embodiment, the interaction analyzer 462 is configured toidentify from the description 453 an action that causes a deviation froma typical progression of presentation of the content. Optionally, thetypical progression of presentation of content may be considered to bethe “natural” way the content would have been presented had the actionnot taken by the user 114. For example, a typical presentation of avideo clip is to play it without interruption; the user does not performspecific actions via the media controller 452 such as pausing, repeatingportions, and/or zooming in on certain parts of the clip. Optionally,information obtained by the interaction analyzer 462 regarding theaction may be provided to other modules in the system via an indicationof the action. In one example, the indication of the action provided bythe interaction analyzer 462 includes describes of aspects of theaction, such as the type of action, the time when the action took place,and/or the portion of content that may have triggered the action and/orto which the action may relate. In another example, the indication ofthe action is a form of a code from which other modules in the systemmay deduce aspects of the identified action (e.g., the type of actionand/or when it took place). In yet another example, the description 453itself, or a portion of the description 453, are used as the indicationof the action. Optionally, the interaction analyzer 462 provides theindication of action to the window selector 466.

The label generator 464 is configure to generate a label 465 based onthe description 453 received from the interaction analyzer 462 and/orthe indication of the action generated based on the description 453. Thelabel 465 may be indicative of an emotional response, likely felt by theuser 114, which is related to the action. For example, if the actioninvolves the user 114 changing a channel after a few seconds of viewing,the label 465 may represent an emotional response such as discontentand/or dislike on the part of the user 114. Alternatively, the label 465may be indicative of the action. For example, the label 465 may be“closing content” or “bringing content to foreground”. The labelgenerator 464 forwards the label 465 to the training module 472.

In one embodiment, the label 465 is indicative of an expected affectiveresponse of the user 114. For example, the label 465 may correspond to asmiling face (e.g., the label may be used to annotate images of theuser). In another example, the label 465 may indicate physiologicalphenomena like “increased heart rate” (of the user) or “brainwavepatterns of high arousal levels”.

In one embodiment, the label 465 assigned by the label generator 464essentially depends on the type of the action. For example, any actionthat involves stopping content, or replacing it (e.g., changing achannel) may be assigned a label corresponding to a negative emotionalresponse (e.g., disinterest). In another example, any action involving auser requesting additional information about an object from an augmentedreality system, may be labeled as the user showing interest.

The label generator 464 may be required to perform analysis theindication of action in order to generate the label 465. For example,the indication of action may include text corresponding to a commandissued by the user, and the label generator 464 utilizes semanticanalysis of the text in order to determine the emotion expressed by theuser. In some cases, the manner in which the action was performed may beutilized by the label generator 464. For example, if the indication ofaction indicates that the user pressed a button to stop the presentationof content, the label 465 may correspond to an emotional response ofdisinterest. However, if the indication of action indicates that theuser 114 pushed the button three times while applying pressure, theemotional response may be set to something on the lines of“significantly annoyed”.

Often, determining the emotional response which may be associated withan action depends, at least in part, on the context in which the actionis performed. Factors such as the type of content, the type of action,the situation in which the user 114 is, and/or how long the user 114 hasbeen consuming the content, may all influence the likely emotionalresponse that may be determined. For example, under usual conditions, ifthe user changes a channel it may indicate disinterest in a televisionshow; however, if it is 8 o'clock, and it is known that the user likesto watch the news at 8, then the changing of the channel does not haveto indicate disinterest in the program that was shown, since in thatcontext, it is expected that the user would change the channel. Inanother example, the fact that the user switched a channel after viewingcontent for an hour, should not be judged the same as switching achannel after ten seconds. In the latter case, the action is more likelyto express disinterest of the user (seeing what is on, the user decidedto change the channel). In the former case, the program might haveended, and that is the reason the user switched a channel (and thusthere might not be a negative emotional response associated with theaction).

In one embodiment, the label generator 464 is configured to generate thelabel utilizing features derived from the content presented to the user114. Analyzing the content, such as determining the type of contentand/or its genre, identifying characters in the content, and/or eventsmay help the label generator 464 determine the label 465. Optionally,the label generator 464 may utilize information related to past contentconsumed by the user in its analysis of the content. Optionally, thelabel generator may utilize a content ERP (Emotional Response Predictor)to determine the expected emotional response of the user to content (andthe accompanying action). Optionally, the prediction of emotionalresponse made by the content ERP is a prediction of the emotionalresponse of the user 114. Alternatively or additionally, the predictionof emotional response made by the content ERP is a prediction ofemotional response of a representative user. Utilizing the content as asource of information may assist the label generator 464 in order toassign more accurate and/or refined labels.

In one example, the label generator 464 may analyze video content todetermine whether the football team playing is the user's favorite team,and what is the score. This can help the label generator 464 decidewhether the fact that the user chose to replay a portion of the game, isan expression of excitement (the user's team scored a goal), or anexpression of disappointment at the rival's success. In another example,purchasing items on an online store is likely to be labeled with anaccompanying emotional response of excitement. Analysis of the contentmay reveal whether the purchase is a new game (the label may correspondto “very exciting”), or car insurance (the label may correspond to“mildly annoyed”).

In one embodiment, the label generator 464 is configured to utilizephysiological measurements of the user 114 to generate the label 465.Optionally, the measurements are obtained from the sensor 456. Thephysiological measurements of the user (e.g., heart rate, EEG, and/orGSR) taken during the window 467 corresponding to the indication ofaction, are provided to a measurement ERP (Emotional ResponsePredictor). The measurement ERP may be utilized to predict the emotionalresponse of the user that corresponds to the action. Optionally, theprediction of emotional response made by the measurement ERP is aprediction of the emotional response of the user 114. Alternatively oradditionally, the prediction of emotional response made by themeasurement ERP is a prediction of emotional response of arepresentative user. Utilizing the measurements as a source ofinformation may assist the label generator 464 in order to assign moreaccurate and/or refined labels. For example, an indication of action,which indicates that the user 114 selected to purchase an item, may belabeled as the user showing interest and/or excitement. However,measurements of the user's physiological signals, such as heart rateand/or GSR can be used to determine the extent of the emotional response(e.g., “mildly interested” or “ecstatic”).

In one embodiment, the label generator 464 is configured to utilize afacial expression analyzer to analyze an image of a face of the user 114captured substantially during the window 467, in order to generate thelabel 465. By stating that the image was captured substantially duringthe window 467, it is meant that the image was captured in the window,or very close to it (such as one or two seconds before and/or after thewindow). A facial expression analyzer is a type of measurement ERP thatreceives as input images of a face, and predicts an emotional responsecorresponding to the image. Optionally, the prediction of emotionalresponse made by the facial expression analyzer is a prediction of theemotional response of the user 114. Alternatively or additionally, theprediction of emotional response made by the facial expression analyzeris a prediction of emotional response of a representative user.Utilizing the images of the face of the user 114 as a source ofinformation may assist the label generator 464 in order to assign moreaccurate and/or refined labels. In one example, an action of the user114 may indicate a request by the user to replay a portion of a clip.Generally, this indicates interest on the part of the user. Analysis ofthe user's face may help to create a more accurate label. For instance,if the user's face expresses fixation and concentration, it is likelythat the user is interested in the clip; however, if the user has aneutral expression, that may indicate a low level of interest (perhapsthe user was distracted and simply wants to see what he or she missed).In another example, the user 114 is presented with search results, andthe action indicates that the user selected a certain result. Analysisof an image of the face, taken at the time of selection, may indicatehow excited the user is regarding the result.

By utilizing the measurement ERP in determining the label 465, thesystem may bootstrap training of models of the user, to form a personalERP. For example, initially, a measurement ERP that is primarily trainedon other users' data may be used to predict emotional responses of theuser. However, as the system acquires more data of the user 114 (e.g.,sample that include measurements of the user 114 and their correspondinglabels), and trains an ERP on this data, the ERP becomes morepersonalized for the user 114, and is better able to make accuratepredictions for the user 114.

In one embodiment, the window selector 466 is configured to select awindow 467 representing a period of time during which the user 114likely expressed an affective response. FIG. 13 illustrates oneembodiment in which the window 467 is forwarded to the sensor 456, whichprovides the training module 472 affective response measurementscorresponding to the label 465. In the case of FIG. 1, the sensor 456,or a module coupled to the sensor, may include a memory and a processorconfigured to select from the memory relevant measurements according tothe window, and to provide the relevant measurements to the trainingmodule. FIG. 14 illustrates a variation in which the window 467 isforwarded to the training module 492. In the case of FIG. 14, thetraining module 492 may select, according to the window 467, a relevantaffective response measurement from amongst the affective responsemeasurements 479 received from the sensor 494. The training module 492proceeds to utilize the relevant measurement in training an affectiveresponse model.

The affective response expressed by the user 114 may be a physiologicaland/or behavioral manifestation of the emotional response that may beassociated with the label 465. The affective response may be measuredwith a sensor. The window 467, selected by the window selector 466, isintended to be a period in time that overlaps, at least in part, withthe time during which the affective response is expressed by the user114. Since affective responses often have short durations, spanningfractions of seconds (e.g., EEG measurements and/or facialmicro-expressions) to several seconds (e.g., changes to heart rateand/or GSR) and possibly tens of seconds (e.g., skin temperaturechanges), the window 467 may be relatively short compared to the periodduring which the user 114 consumes the content to which the user 114 hasthe affective response. Optionally, the window 467 may be selectedaccording to characteristics of the action and/or the content. Forexample, a window's duration may correspond to a duration of a videoclip that is being replayed by the user.

In one embodiment, the window selector 466 is configured to select awindow 467 during which the user 114 likely expressed an affectiveresponse related to the label 465. Optionally, the length of the window467 may be shorter than duration in which the user consumes the content,and corresponds to the expected duration of the affective responseand/or the duration required to acquire a representative measurement ofthe affective response related to the action. In the embodiments, afirst duration that is significantly shorter than a second durationmeans that the first duration is at most half of the second duration.For example, a user may view a video clip lasting minutes, but thewindow 467 generated due to an action might span a few seconds (e.g., inorder to collect and/or analyze EEG signals).

In one embodiment, the duration of the window 467 is set in accordancewith the sensor 456 which is used to measure the affective response ofthe user 114. For example, measuring brainwaves with EEG may require ashort measuring period (e.g., around a second) to acquire relevantmeasurements. However, detecting changes in GSR may require longerperiods (e.g., ten seconds).

In some embodiments, the window selector 466 sets the window 467 basedon the indication of action received from the interaction analyzer 462.Setting the window 467 may depend on various characteristics of theindication of action, and/or of the content presented to the user (e.g.,how the action changed the progression of the presentation of thecontent).

In one example, the user 114 views content that includes video, and theindication of action is indicative of a request by the user to play asegment of the video again. It is likely that the user felt interestedin the content during the period corresponding to the segment, so thewindow may be set to overlap, at least in part, with the length of theinitial segment chosen by the user to be played again, and optionally atleast in part with the length of the replayed segment.

In another example, the user is exposed to content that includes itemspresented substantially serially, such as browsing comments and/orupdates on a social network. The action may be indicative of a requestby the user 114 to have one of the items presented again (e.g., byhitting the “back” button to go back to a previously viewed message). Inthis case, the items may include text, and the window may be set to beproportional to size of a portion of the text the user requests to havepresented again. This may correspond to the amount time the userexpressed an emotional response to the text. Alternatively, the windowmay set to be proportional to first duration the user spent reading theportion of the text that was presented again to the user.

In yet another example, the content the user 114 is exposed to mayinclude an image, and the action is indicative of a request by the userto edit the image. Editing an image may involve actions such as resizingthe image, rotating it, focusing the image, cropping the image, and/orapplying various visual effects to the image (e.g., changing colorand/or lighting schemes). In this example, the window 467 may be set tobe proportional to how long the image was presented to the user 114prior to the editing action, because it is likely that during this timethe user found something of interest in the image.

In some embodiments, the window selector 466 sets the window 467 to endin temporal vicinity of when the action is taken by the user. Herein,temporal vicinity refers to closeness in time. For example, two eventsthat occur in temporal vicinity, occur at times close to each other.Thus, in some cases, the window 467 may end slightly after the action istaken, however the majority of the window 467 corresponds to a periodbefore the action is taken. Since a large part, if not all, of thewindow 467 falls before the action takes place, the measurements ofaffective response of the user 114 need to be stored in a memory. Uponthe setting of the window 467, measurement values stored in the memorymay be forwarded to the training module, e.g., to be used in training.

In order to accurately capture an affective response of the user relatedto an action taken while consuming content, in some embodiments, awindow selected by the window selector 466 is typically shorter than thetime the user spent consuming the content. Thus, the affective responsemeasurements taken in the window are more likely to accurately reflectthe emotional response related to the action, compared to affectiveresponse measurements taken throughout the period in which the userconsumes the content; the latter measurements are more likely to reflectan emotional response of the user that relates to the content, ratherthan an emotional response related to the action. Additionally oralternatively, in some embodiments, the window is selected such that itends in temporal vicinity of when the action is taken. Thus, affectiveresponse measurements taken in the window are likely to reflect anemotional response of the user to the action; during the timecorresponding to the window, the user is likely to be thinking of theaction since the user is either about to perform the action or is in theprocess of performing the action.

In some embodiments, the window selector 466 may select the window basedon analysis of the content. Optionally, the analysis of the content mayreveal a portion of the content that likely is associated with theaction identified by the content analyzer. Optionally, the portionidentified as associated with the action may have a shorter durationthan the content being consumed by the user 114. For example, in a casewhere the user 114 watches a video clip, and requests to replay aportion, the window selector may analyze the replayed portion todetermine the likely event or portion that triggered the action. Forexample, the video might be analyzed to detect changes in the scenes orsound energy (e.g., crowd cheering or sound of a gunshot). A windowmight be selected around the identified event (e.g., starting when thecrowd begins to cheer); the window can be shorter than the whole clipbeing viewed by the user (e.g., the clip may include game play spanningminutes). In another example, semantic analysis may be analyzed in orderto detect portions of content that are likely to evoke an emotionalresponse (e.g., portions that include expressions of strong languageand/or emotionally charged expressions). The window selector may place awindow at the beginning of the appearance of the identified portions,which are likely associated with actions performed by the user (e.g.,turning up the volume of a clip, or selecting portions of text or avideo clip). These portions are likely to be shorter than the entiresegment of content consumed by the user (e.g., a full dialogue betweencharacters in a movie).

In one embodiment, characteristics of the content that are indicative ofa length and/or intensity of an emotional response of the user to thecontent may influence the selection of the length of a window. Forexample, the user may be consuming personal content to which the userhas a strong emotional connection (e.g., viewing old pictures of familyon a tablet). Given that the user may be nostalgic, it is likely thatthe user may feel an intense emotional response, and possibly for alonger duration, compared to when the user views ordinary images; suchas images of cats on a website—unless the user has very strong feelingtowards cats, in that case this example may be reversed. Thus, in thecase that the user has strong nostalgic feelings, the window selectormay tend to select longer windows, such as when the user views tenyear-old family pictures, compared to the length of windows selectedwhen the user views images of internet memes involving cats (or viceversa).

The training module 472 is configured to utilize the label 465 and anaffective response measurement of the user 114 taken substantiallyduring the window 467. Optionally, the affective response measurement ofthe user 114 is provided by the sensor 456. In one example, the sensor456 may be a physiological sensor (e.g., a sensor that measures heartrate, galvanic skin response, and/or brainwave activity), and/or asensor that measures the user's behavior (e.g., a camera and/or a motiondetector). The training module 472 is also configured to train anemotional response predictor with the label 465 and the affectiveresponse measurement taken during the window 467.

The label 465 and affective response measurement can represent atraining sample corresponding to the user 114. In some cases, thetraining sample may represent a measurement of a genuine and/orspontaneous expression of affective response of the user 114 with acorresponding label indicative of the emotional response felt at thetime of the measurement and/or the action taken by the user 114 at thattime. Thus, a predictor of emotional response trained on such a samplemay be able learn aspects that characterize expressions of emotionalresponse of the user in day-to-day situations; making the predictorbetter suited to recognize the spontaneous and possibly subtle emotionalresponses of the user.

In one embodiment, the training module 472 receives one or moreaffective response measurements from the sensor 456. The one or moreaffective response measurements are taken by the sensor 456 essentiallyduring the window 467 and correspond to the label 465. Optionally, thetraining module includes a mechanism able to associate the measurementssent by the sensor 456 with their corresponding label 465.

In one embodiment, the training module receives measurements ofaffective response that may have been taken during periods that span thewindow 467 and perhaps additional periods of time before and/or afterthe window 467. The training module may utilize one or more values fromthe received measurements of affective response in order to obtain theaffective response measurement of the user 114 taken substantiallyduring the window 467 and store it in a memory. For example, themeasurements before and/or after the window 467 may be used to establisha baseline value against which measurements taken during a perioddefined by the window 467 may be compared.

In one embodiment, the affective response measurement stored by thetraining module includes a time series with multiple values. Forexample, the training module may store a plurality of valuesrepresenting a pattern of brainwave activity of the user 114corresponding to measurements taken during a plurality of time points inthe window 467. In another example, the training module may store aplurality of images of the user 114, such as a short video clip takenduring the window 467.

The window 467 may include multiple measurements which may be receivedby the training module. In some cases, the training module may need toselect one or more measurements from the plurality of measurements itreceived. Optionally, the selected measurements are ones that reflectthe emotional response indicated by the label 465. There are differentapproaches that may be utilized by the training module in order toselect relevant measurements from the plurality of measurements taken ina window.

In one embodiment, the training module selects and/or computes ameasurement from a plurality of measurements taken essentially duringthe window 467, in order to store the measurement in a memory.Optionally, the training module selects a value that corresponds to astatistic of the plurality of measurements, such as a maximum, minimum,average, median, and/or other statistics that may be computed from theplurality of measurements.

In one embodiment, the training module utilizes a measurement ERP inorder to identify a measurement, from amongst a plurality ofmeasurements taken during the window 467, which corresponds to anemotional response indicated by the label 465. For example, the label465 may indicate that the user 114 is disinterested (e.g., due changinga channel after less than a minute). The window 467 in this example maybe set to have a duration of 20 seconds essentially ending at the timeof the channel changing. During this time, the user 114 is measured bythe sensor 456 which measures EEG brainwave activity. The trainingmodule may utilize a measurement ERP that predicts emotional responsefrom EEG measurements in order to determine which time point, or periodwithin the window, best reflects a state of disinterest, and store inmemory the measurement from that time or period. In another example, thelabel 465 may indicate the user 114 is excited (e.g., due torepetitively viewing a chase sequence in a movie). The window 467 inthis example may be ten seconds long, and during this time the user wasfilmed with a video camera. The training module may utilize a facialexpression analyzer in order to detect which frames reflect anexpression of excitement, and store those in a memory accessible to thetraining module.

In one embodiment, the training module may utilize analysis of contentto which the user is exposed in order to select time points in a window467 that are likely to represent an emotional response indicated by alabel 465. For example, a user watching a television channel may changea channel. As a result, a window of 20 seconds may be defined, and alabel indicating an emotional response of disinterest is generated.Analysis of the content may help to reveal if a commercial began duringthe window, making around that time point the likely moment in which theuser most likely expressed the disinterest. Thus, the sample collectormay select to store a measurement of the user essentially from thattime.

In one embodiment, illustrated in FIG. 2, the training module 492receives measurements of affective response taken by the sensor 494,essentially as they are measured (i.e., there might be a slight delaydue to processing and/or transmitting issues). The training module 492may store or buffer these measurements for a certain duration. Forexample, the measurements may be stored by the training module 492 for aduration that goes back as least as far back as the start of a window islikely to be. Thus, upon receiving a window, the sample collector isable to retrieve from its memory measurement values that fall within thewindow.

Alternatively or additionally, the training module 492 may be configuredto request measurements of affective response taken during a perioddefined by the received window 467. For example, after receiving thewindow 467, the training module 492 may request from the sensor 494and/or another component with access to measurement values, to send themeasurement values. The sensor 494 and/or another component with accessto measurement values may have a memory storage, such as a buffer, inwhich it stores measurement values. Upon receiving a request from thetraining module, the sensor 494 and/or the other component with accessto measurement values, may retrieve the relevant values from the storageand send them to the training module 492.

In some embodiments, the training module is configured to train anEmotional Response Predictor (ERP) with the label and the receivedand/or stored affective response measurement. Optionally, the ERP is ameasurement ERP that predicts an emotional response from a measurementof affective response.

In one example, the affective response measurement received from thesensor may be converted by the training module to one or more featurevalues of a training sample, and the label may serve as thecorresponding label for the training sample. The training module mayadjust one or more parameters in a model utilized by and ERP, accordingto the training sample, and by doing so may improve the performance ofthe ERP; for instance, making the ERP more accurate.

In one embodiment, the ERP trained by the training module is configuredto predict emotional response from facial expressions. The affectiveresponse measurement received from the sensor, which may be an imagecapturing device, and includes a certain representation of an image of aface of the user (e.g., a file of the image and/or feature valuesderived from the image).

In one embodiment, the training module is configured to utilize thelabel and a facial expression analyzer in order to select the certainimage, from among images received during the window. The training modulemay receive a plurality of images of the user taken essentially duringthe window. However, not all images are likely to clearly depict afacial expression corresponding to an emotional response indicated bythe label. Thus a facial expression analyzer, which is a measurement ERPthat receives measurement values derived from images, may be utilized inorder to select an image and/or multiple images (e.g., a video clip), inwhich the indicated emotional response is expressed. For example, thetraining module may scan images taken during a window of ten seconds, inorder to find an image of the user, in which the user has an expressionthat resembles an expression of concentration, as determined by a facialexpression analyzer. Doing this enables the training module to obtain asample image of how the user looks when concentrating (which might beslightly different from how other people look when they concentrate).Thus, if the training module utilizes the sample for training a modelused for facial expression analysis, the trained model may become bettersuited for analyzing facial expressions of the user.

In one embodiment, the training module is configured to utilize aphysiological measurement of the user, taken substantially during thewindow, in order to select the certain image, from among images acquiredduring the window. For example, the physiological measurement is takenbetween a couple of seconds before to a couple of seconds after thewindow. During that time there may be several values of physiologicalmeasurements corresponding to various physiological states. For example,GSR measurements may indicate different levels of excitement the userexperienced during window. Thus, in order to select the certain imageused by the training module, the training module may choose an imagetaken essentially the same time the user was in a desired physiologicalstate. For example, the training module may receive EEG measurements ofthe user taken while the sensor, which is a camera, captures images ofthe user. The label may indicate that the user likely expressed anemotional response of interest (e.g., because the user zoomed in on aportion of an image); and the window defines the period during which theuser likely expressed the interest. Thus, in order to choose anappropriate image that reflects the emotional response indicated by thelabel, the training module can utilize the EEG measurements takenessentially during the window. The training module may use the EEGmeasurements to determine when the user was most alert and/orconcentrated during the window, and select an image taken in proximityto that time.

In one embodiment, the ERP is configured to predict emotional responsefrom physiological measurements (measurement ERP), and the affectiveresponse measurement used by the ERP includes a physiologicalmeasurement of the user. Optionally, the physiological measurement istaken by the sensor while measuring the user. For example, themeasurement ERP may predict emotional response from physiologicalsignals such as heart rate, GSR, and/or brainwaves measured by EEG.

In one embodiment, the system 460 is implemented on a single device,such as a computer, a laptop, a smart phone, or a tablet. Optionally,the media controller 452, and/or the content presentation module 451,are part of the same device (e.g., the content presentation module 451includes a screen belonging to the device). Similarly, in anotherembodiment, the system 490 is implemented on a single device, such as acomputer, a laptop, a smart phone, or a tablet.

In one embodiment, one or more of the components of the system 460 run,at least in part, on a processor typically remote of the user 114, suchas a cloud-based server. For example, the description 453 may be sent toa cloud-based server, which may generate the label 465, and/or thewindow 467, which may be sent to the training module which may run, atleast in part, on a processor belonging to a device of the user 114.Alternatively or additionally, the training module may also run, atleast in part, on a remote cloud-based server. The sensor 456 may send,to the cloud-based server, measurements of the affective response of theuser 114, which are used to generate the measurement stored in thememory accessible to the training module. Similarly, in anotherembodiment, one or more of the components of the system 469 run, atleast in part, on a processor typically remote of the user 114, such asa cloud-based server.

FIG. 14 illustrates one embodiment of a system 490 configured to collectsamples comprising labels and affective response measurements. Thesystem 490 includes at least an interaction analyzer 462, a labelgenerator 464, a window selector 466, and a training module 492. In thisembodiment, the training module 492 is configured to receive the label465, the window 467, and affective response measurements 479 of the user114 taken by the sensor 494 during the interaction of the user 114 withthe media controller. The training module 492 is configured to utilizethe measurements 479 to obtain a relevant affective response measurementthat corresponds to the window 467.

In one embodiment, the sensor 494 may be a physiological sensor (e.g., asensor that measures heart rate, galvanic skin response, and/orbrainwave activity), and/or a sensor that measures the user's behavior(e.g., a camera and/or a motion detector).

In one embodiment, the system 490 includes a processor that isconfigured to receive the window 467 and affective response measurements479 taken by the sensor 494. The processer is configured to select arelevant affective response measurement according to the window 467. Inone example, the relevant affective response measurement may be chosenfrom amongst one or more measurements 479, which were takensubstantially during the window 467. In another example, the relevantaffective response measurement is computed from one or more of themeasurements 479 substantially during the window 467 (e.g., the relevantmeasurement is a result of processing one or more of the receivedmeasurements). Optionally, the processor is part of the training module492. Alternatively, the training module 492 may run on the processor.

The training module 492 is also configured to train an emotionalresponse predictor with the label 465 and the relevant affectiveresponse measurement. The label 465 and relevant affective responsemeasurement can represent a training sample corresponding to the user114. In some cases, the training sample may represent a measurement of agenuine and/or spontaneous expression of affective response of the user114 with a corresponding label indicative of the emotional response feltat the time of the measurement and/or the action taken by the user 114at that time. Thus, a predictor of emotional response trained on such asample may be able learn aspects that characterize expressions ofemotional response of the user in day-to-day situations; making thepredictor better suited to recognize the spontaneous and possibly subtleemotional responses of the user.

FIG. 15 illustrates one embodiment of a method for collecting samplescomprising labels and affective response measurements. The methodincludes the following steps:

In step 480, receiving a description of an interaction of a user with amedia controller configured to control progression of presentation ofcontent consumed by the user. Optionally, the content is presented on acontent presentation module. The description may include one or moreactions taken at the user's discretion that may influence thepresentation of the content to the user.

In step 481, identifying from the description an action that causes adeviation from a typical progression of presentation of the content. Atypical progression is a progression that would have occurred had theaction not taken place. Alternatively or additionally, a typicalprogression is the most common progression of presentation of contentpresented to a plurality of users consuming substantially the samecontent.

In step 482, generating a label based on an indication of the actionidentified in step 481. The label is indicative of an emotionalresponse, likely felt by the user, which is related to the action.Optionally, the action and the emotional response likely felt by theuser are a result of the same cognitive process of the user. Optionally,the indication of the action and the action are essentially the same.Optionally, the indication of the action is derived from the identifiedaction using a lookup table.

In step 483, selecting a window of time during which the user likelyexpressed an affective response related to the label. Affectiveresponses typically can happen relatively quickly, and often last forshort durations (e.g., EEG signals change within fractions of a second);thus, the window is typically shorter than duration in which the userconsumes the content. Optionally, the selected window is set to endsubstantially at the time the action is taken. For example, the windowis set to end between a second before to a second after the action istaken by the user. Optionally, to set the duration of the window, atleast some of the content the user is exposed to leading up to the timeof the action (including the time of the action) is analyzed. Theanalysis may examine various characteristics of the content in order todetermine the length of the window. For example, the analysis mayexamine aspects such as the length of a scene (e.g., a car chase) towhich the user made an action indicating interest; in this example, itis likely that the length of the window may be set not to exceed thelength of the scene.

And in step 484, storing in a memory the label and an affective responsemeasurement of the user taken substantially during the window.Optionally, the affective response measurement is received from a sensorthat measured the user during the window.

In one embodiment, the affective response measurement stored in thememory in step 484 includes an image of a face of the user. Followingstep 484, an additional step may include training an ERP (EmotionalResponse Predictor) with the label and the image. Optionally, the ERP isa measurement ERP that predicts emotional response from facialexpressions. The training of the ERP may utilize the stored measurementand label as a training sample. By utilizing a training sample thatincludes a facial expression of the user, the ERP may improve itsability to more accurately identify characteristics of the user's facialexpressions. Thus, the ERP may increase the accuracy of predictions itmakes for the user.

In one embodiment, the affective response measurement stored in thememory in step 484 includes a physiological measurement of the user(e.g., measurement of heart-rate, GSR, brainwave activity, muscletension, and/or electrodermal activity). Following step 484, anadditional step may include training an ERP (Emotional ResponsePredictor) with the label and the physiological measurement. Optionally,the ERP is a measurement ERP that predicts emotional response fromphysiological measurements.

In one embodiment, a system configured to train an emotional responsepredictor with an automatically collected sample, comprising: aninteraction analyzer configured to receive a description of aninteraction of a user with a media controller; wherein the mediacontroller is configured to control progression of presentation ofcontent consumed by the user; the interaction analyzer is furtherconfigured to identify from the description an action that causes adeviation from a typical progression of presentation of the content;whereby the typical progression is a progression that would haveoccurred had the action not taken place; a label generator configured togenerate a label based on an indication of the action received from theinteraction analyzer; wherein the label is indicative of an emotionalresponse, likely felt by the user, which is related to the action; awindow selector configured to select a window during which the userlikely expressed an affective response related to the label; wherein thewindow is shorter than duration in which the user consumes the content;and a training module configured to train the emotional responsepredictor with the label and an affective response measurement of theuser taken substantially during the window. Optionally, the labelgenerator is further configured to utilize features derived from thecontent to generate the label. Optionally, to generate the label, thelabel generator is further configured to utilize at least one of:physiological measurements of the user captured substantially during thewindow, and an image of a face of the user captured substantially duringthe window. Optionally, the emotional response predictor is configuredto predict emotional response from facial expressions; and the affectiveresponse measurement comprises a certain representation of image of aface of the user. Optionally, the training module is further configuredto utilize the label and a facial expression analyzer in order to selectthe certain representation of image, from among images received duringthe window. Optionally, the training module is further configured toutilize a physiological measurement of the user, taken substantiallyduring the window, in order to select the certain representation ofimage, from among images acquired during the window; wherein the certainrepresentation of image corresponds to a certain physiological state ofthe user. Optionally, the emotional response predictor is configured topredict emotional response from physiological measurements, and theaffective response measurement comprises a physiological measurement ofthe user. Optionally, the window selector sets the window to end intemporal vicinity of when the action is taken. Optionally, the windowselector sets the window based on at least one of: analysis of theindication of the action, and characteristics of the content.Optionally, the action is taken at discretion of the user during thepresentation of the content consumed by the user. Optionally, thecontent comprises video, and the action is indicative of a request bythe user to play a segment of the video again; and wherein the window isproportional to length of the segment that is played again. Optionally,the content comprises items presented substantially serially, and theaction is indicative of a request by the user to have one of the itemspresented again. Optionally, the items comprise text, and the window isproportional to at least one of: size of a portion of the text the userrequests to have presented again and duration the user spent reading theportion of the text that is presented again. Optionally, the contentcomprises an image, and the action is indicative of a request by theuser to edit the image; and wherein the window is proportional to howlong the image was presented to the user. Optionally, the contentcomprises items, and the action is indicative of at least one of thefollowing: a request by the user to zoom in on a certain item, and arequest by the user to bring a certain item to substantially a center ofa display. Optionally, the content comprises a result returned from asearch query, and the action is indicative of a selection by the user ofthe result.

In one embodiment, a method for training an emotional response predictorwith an automatically collected sample, comprising: receiving adescription of an interaction of a user with a media controller thatcontrols progression of presentation of content consumed by the user;identifying from the description an action that causes a deviation froma typical progression of presentation of the content; whereby thetypical progression is a progression that would have occurred had theaction not taken place; generating a label based on the action; whereinthe label is indicative of an emotional response, likely felt by theuser, which is related to the action; selecting a window during whichthe user likely expressed an affective response related to the label;wherein the window is shorter than duration in which the user consumesthe content; and training the emotional response predictor with thelabel and an affective response measurement of the user takensubstantially during the window. Optionally, the affective responsemeasurement comprises an image of a face of the user, and the emotionalresponse predictor predicts emotional responses from facial expressions.Optionally, the affective response measurement comprises a physiologicalmeasurement of the user, and the emotional response predictor predictsemotional responses from physiological measurements. Optionally, theselecting of the window comprises selecting the window to end intemporal vicinity of when the action is taken.

In one embodiment, a system configured to train an emotional responsepredictor, comprising: an interaction analyzer configured to receivedescription of an interaction of a user with a media controller; whereinthe media controller is configured to control progression ofpresentation of content consumed by the user; the interaction analyzeris further configured to analyze the description in order to identify anaction that causes a deviation from a typical progression ofpresentation of the content; whereby the typical progression is aprogression that would have occurred had the action not taken place; alabel generator configured to generate a label based on an indication ofthe action received from the interaction analyzer; wherein the label isindicative of an emotional response, likely felt by the user, which isrelated to the action; a window selector configured to select a windowduring which the user likely expressed an affective response related tothe action; wherein the window is shorter than duration in which theuser consumes the content; a training module configured to receive: thelabel, the window, and affective response measurements of the user takenduring the interaction of the user; the training module is furtherconfigured to: select, according to the window, a relevant affectiveresponse measurement from amongst the affective response measurements,and to train the emotional response predictor with the label and therelevant affective response measurement.

FIG. 16 illustrates one embodiment of a system 500 configured to collectsensor measurements in a manner that reduces volume of transmissions.The system 500 includes at least the interaction analyzer 462, thewindow selector 466, and the transmitter 504. In some embodiments, thesystem 500 may also include the measuring module 510.

In one embodiment, the interaction analyzer 462 is configured to receivedescription 453 of an interaction of the user 114 with the mediacontroller 452 that controls progression of presentation of contentconsumed by the user 114. The interaction analyzer 462 is alsoconfigured to analyze the description 453 in order to identify an actionthat causes a deviation from a typical progression of presentation ofthe content. Optionally, the typical progression is a progression thatwould have occurred had the action not taken place.

In one embodiment, the window selector 466 is configured to select awindow during which the user likely expressed an affective responserelated to the action. Optionally, the window is shorter than durationin which the user consumes the content.

In one embodiment, the transmitter 504 is configured to send a requestto the measuring module 510 to transmit measurements of the user, takenby the sensor 509, during the window. Optionally, the sensor 509 isimplanted in the user. Optionally, start of the window precedes time therequest is sent. Optionally, the measurements are received by a receiverand conveyed to a processor that processes the measurements. Optionally,the measurements are provided to a measurement ERP that predictsemotional response of the user 114 based on the measurements.

FIG. 17 illustrates one embodiment of a method for collecting sensormeasurements in a manner that reduces volume of transmissions. Themethod includes the following steps:

In step 530, receiving a description of an interaction of a user with amedia controller that controls progression of presentation of contentconsumed by the user. Optionally, the content is presented on a contentpresentation module. The description may include one or more actionstaken at the user's discretion that may influence the presentation ofthe content to the user.

In step 531, identifying from the description an action that causes adeviation from a typical progression of presentation of the content. Atypical progression is a progression that would have occurred had theaction not taken place. Alternatively or additionally, a typicalprogression is the most common progression of presentation of contentpresented to a plurality of users consuming substantially the samecontent.

In step 532, selecting a window of time during which the user likelyexpressed an affective response related to the action. Affectiveresponses typically can happen relatively quickly, and often last forshort durations (e.g., EEG signals change within fractions of a second);thus, the window is typically shorter than duration in which the userconsumes the content. Optionally, the selected window is set to endsubstantially at the time the action is taken. For example, the windowis set to end between a second before to a second after the action istaken by the user. Optionally, to set the duration of the window, atleast some of the content the user is exposed to leading up to the timeof the action (including the time of the action) is analyzed. Theanalysis may examine various characteristics of the content in order todetermine the length of the window. For example, the analysis mayexamine aspects such as the length of a scene (e.g., a car chase) towhich the user made an action indicating interest; in this example, itis likely that the length of the window may be set not to exceed thelength of the scene.

And In step 533 sending a request to a measuring module to transmitmeasurements taken by the sensor during the window. The request mayinvolve a window with a start time that precedes the time in which therequest is sent.

Optionally the method described in FIG. 17 may include an additionaloptional step of transmitting, by the measuring module, after receivingthe request, measurements that fulfill the request. Optionally, at leastsome of the measurements transmitted to fulfill the request are obtainedfrom a memory included in the measuring module, in which measurements ofthe sensor are stored.

In one embodiment, a system configured to collect sensor measurements ina manner that reduces volume of transmissions, comprising: aninteraction analyzer configured to receive description of an interactionof a user with a media controller that controls progression ofpresentation of content consumed by the user; the interaction analyzeris further configured to analyze the description in order to identify anaction that causes a deviation from a typical progression ofpresentation of the content; whereby the typical progression is aprogression that would have occurred had the action not taken place; awindow selector configured to select a window during which the userlikely expressed an affective response related to the action; whereinthe window is shorter than duration in which the user consumes thecontent; and a transmitter configured to send a request to a measuringmodule to transmit measurements of the user, taken by a sensor, duringthe window; wherein start of the window precedes time the request issent. Optionally, the measuring module comprises the sensor, a memorywith capacity sufficient to store measurements of the user taken betweenthe start of the window and the time the request is received by themeasuring module, and a transceiver configured to fulfill the request,while reducing unnecessary transmissions, by transmitting, afterreceiving the request, measurements stored in the memory to fulfill therequest. Optionally, the measuring module is further configured not totransmit a certain measurement if a request for the certain measurementis not received by the measuring module within a predetermined duration.Optionally, the sensor is implanted in the user. Optionally, the systemfurther comprises, a label generator configured to generate a labelbased on the action; wherein the label is indicative of an emotionalresponse, likely felt by the user, which is related to the action.Optionally, the system further comprises a module configured to train ameasurement emotional response predictor (measurement ERP) utilizing thelabel and corresponding measurements received from the measuring module.Optionally, the system further comprises a measurement emotionalresponse predictor (measurement ERP) configured to predict emotionalresponse of the user from data comprising measurements received from themeasuring module. Optionally, the window selector sets the window to endin temporal vicinity of when the action is taken. Optionally, the windowselector sets the window based on analysis of the action. Optionally,the window selector sets the window based on characteristics of thecontent.

In one embodiment, a method for collecting sensor measurements in amanner that reduces volume of transmissions, comprising: receiving adescription of an interaction of a user with a media controller thatcontrols progression of presentation of content consumed by the user;identifying from the description an action that causes a deviation froma typical progression of presentation of the content; whereby thetypical progression is a progression that would have occurred had theaction not taken place; selecting a window during which the user likelyexpressed an affective response related to the action; wherein thewindow is shorter than duration in which the user consumes the content;and sending a request to a measuring module to transmit measurementstaken by the sensor during the window; wherein start of the windowprecedes time the request is sent. Optionally, the method furthercomprises transmitting, by the measuring module, after receiving therequest, measurements that fulfill the request. Optionally, the methodfurther comprises determining that no request for a certain measurementwas received within a predetermined duration, and not transmitting thecertain measurement. Optionally, the sensor is implanted in the user,and the measuring module comprises a memory with capacity sufficient tostore measurements of the user taken by the sensor between the start ofthe window and time the request is received by the sensor. Optionally,capacity of the memory is sufficient to store measurements of the usertaken at least 100 milliseconds before the request is received by themeasuring module. Optionally, the method further comprises generating alabel based on the action; wherein the label is indicative of anemotional response, likely felt by the user, which is related to theaction; and further comprising training a measurement emotional responsepredictor (measurement ERP) utilizing the label and receivedmeasurements corresponding to the action. Optionally, the window ends intemporal vicinity of when the action is taken. Optionally, selecting thewindow is based on analysis of the action. Optionally, the selecting ofthe window is based on characteristics of the content.

In one embodiment, a system configured to collect sensor measurements ina manner that reduces volume of transmissions, comprising: aninteraction analyzer configured to receive description of an interactionof a user with a media controller that controls progression ofpresentation of content consumed by the user; the interaction analyzeris further configured to analyze the description in order to identify anaction that causes a deviation from a typical progression ofpresentation of the content; whereby the typical progression is aprogression that would have occurred had the action not taken place; awindow selector configured to select a window during which the userlikely expressed an affective response related to the action; whereinthe window is shorter than duration in which the user consumes thecontent; a transmitter configured to send a request for measurements ofthe user, taken by a sensor, during the window; wherein start of thewindow precedes the time the request is sent; and a measuring modulecomprising the sensor, a memory with capacity sufficient to storemeasurements of the user taken between the start of the window and thetime the request is received, and a transceiver configured to transmitrequested measurements of the user.

Content

Content the user 114 consumes during interactions with a digital device,such as interacting on and/or with a social network, can take manyforms. Optionally, at least some of the content the user 114 consumes ispresented on a content presentation module. Optionally, consumption ofcontent occurs when the user 114 is exposed to the content (e.g., hearsa conversation, sees a text message, or views a video clip).Additionally or alternatively, consumption of content may occur when theuser 114 is aware of the content and/or pays attention to the content(e.g., when the user thinks about the content the user is exposed to).Additionally, in some cases, gaining the information conveyed by thecontent may cause the user to have an affective response; such anaffective response is considered an affective response of the user tothe content (or phrased alternatively, “the user's affective response tothe content”).

In one embodiment, the user 114 consumes a segment of content that isgenerated as part of a conversation between entities, such as humansand/or computers (e.g., an artificial intelligence). The conversationmay be between same types of entities (e.g., a conversation betweenhumans), or different types of entities (e.g., a conversation between auser and a computer). Optionally, one of the sides to the conversationmay be the user 114. The conversation may take place utilizing one ormore channels for conveying information, such as a voice conversation,video conversation, exchange of instant messages, and dialogue betweencharacters in a virtual environment (e.g., characters in a multi-playergame).

In one embodiment, the user 114 consumes a segment of content comprisinga text message. The text message may be one or more of the following: aninstant message, an e-mail, blog post, an article, and/or status updateon a social network site.

In one embodiment, the user consumes a segment of content comprisingimages such as still images and/or video. In one example, the contentoriginates from a computerized source, such as a video clip from anInternet site, and/or a video content generated by a computer game(e.g., depicting characters in a virtual world).

In one embodiment, the user consumes a segment of content comprisingnon-verbal audio sounds. In one example, the content includes music. Inanother example, the content includes sound effects, such as soundeffects accompanying a computer game (e.g., noises corresponding toshots and/or explosions).

In one embodiment, the user consumes a segment of content in the form ofmessages and/or feedback from a computerized system the user interactswith. For example, these messages can be system messages such as anindication that the user received a message, an event reminder, ahardware-related message (e.g., no wireless signal). In another example,the content may include feedback from a message composition system, suchas highlighting spelling and/or grammar mistakes in a text beingcomposed by a user.

In some embodiments, a segment of content includes one or more portionsof content that the user may be exposed to over a period of time. Insome cases, a portion of content may belong to multiple segments, forexample, a scene from a movie may belong to several segments of themovie, having different lengths and/or starting times in the movie. Thesegment of content may possess varying lengths and sizes, optionallydepending on the type of content it includes and the context in whichthe segments are used. In one example, the segment of content includes aportion of video lasting a fraction of a second (e.g., a portion ofvideo depicting a gunshot). In another example, the segment of contentinvolves a whole movie, and in this case the segment may span hours.

It is noted that “content” as used herein may refer to a segment ofcontent (e.g., a video clip, a part of a song, a box in webpage, an itemviewed in a virtual store), as well as content that may include multipleitems (e.g., a whole movie, a song, a web site, a description of a visitto a virtual store).

Social Network

The social network 602 may involve various environments. In someembodiments, the social network 602 is an environment, such as awebsite, application, and/or virtual world, which users may access inorder to consume content. Optionally, users accessing the social network602 may be considered members of the social network and/or assignedusernames, profiles, and/or avatars that represent their identity in thesocial network 602. Additionally or alternatively, users of the socialnetwork 602 may communicate with each other in the social network 602.

In some embodiments, the user 114 may post content on the social network602. The posted content may be viewed by the user 114, a subset of userson the social network 602, such as acquaintances of the user on thesocial network (e.g., Facebook™ friends), members of the social network602, and/or users that may not be members of the social network 602.Additionally or alternatively, the user 114 may consume content on thesocial network 602, such as content posted by users of the socialnetwork 602, content made available by the operators of the socialnetwork 602, and/or content from an external source.

Some examples of social networks may include networks for postingcontent to family and/or acquaintances such as Facebook™, Instagram™,Twitter™, Google+™, Orkut™, LinkedIn™, Flickr™, YouTube™, or Pinterest™;Sites that involve special interests: Imdb™, RottenTomatoes™, Last.fm™,or XING™; Online communities and/or aggregator sites such as Reddit™,Fark™, or Digg™; Merchant sites in which users have profiles and/orcomment such as Amazon™ or Ebay™; Networks that enable real timeconversations between users such as Skype™ or Whatsapp™.

In some embodiments, a first user of the social network 602 may form aconnection with a second user of the social network 602 (e.g., friendson Facebook™ or connections on LinkedIn™). Optionally, a connection on asocial network may be referred to as a “friend” on the social network.Forming the connection may provide the second user with a privilegeallowing the second user to view content posted by the first user and/orinformation regarding the first user. Optionally, at least some of thecontent posted by the first user and/or information regarding the firstuser may not be accessible to other users of the social network who arenot granted the privilege.

Often users that connect share an emotional relationship to some degree(e.g., they are family, friends, and/or acquaintances). Thus, in somecases, the user 114 is likely to express natural and/or strongeremotional responses to content suggested by a friend on the socialnetwork 602 and/or to content posted and/or created by a friend on thesocial network 602; in such cases, the user 114 is likely to be moreemotionally involved due to the personal nature of the content, comparedto cases in which the user 114 consumes content generated by strangersand/or from an unknown source, to which there is no personal attachment.

In one embodiment, the voting mechanism 604 is part of the socialnetwork 602 and/or is utilized by the social network 602. The votingmechanism 604 may be utilized by the social network 602 for variouspurposes, such as to collect user feedback on various segments ofcontent. The voting mechanism 604 may be a mechanism utilized by usersof the social network 602, whether their affective response is measuredby a sensor or not. Furthermore, the voting mechanism may be offeredsubstantially independently of whether the votes made on it are used totrigger a sensor to acquire the affective response measurements or not.In one example, by “substantially independently” it is meant that atleast 90% of the votes cast via the mechanism are not used to generatelabels that are provided to a training module and/or sample generatorfor the purpose of creating a training sample. In another example, by“substantially independently” it is meant that the voting mechanism wasoriginally designed for other purposes, which are widely used by thesocial network, such as ranking content on the social network.

In one embodiment, the voting mechanism 604 may include one or more ofthe following: a like voting mechanism, in which the user indicates apositive attitude towards a content item (e.g., by pushing anappropriate button); a dislike voting mechanism, in which the userindicates a negative attitude towards a content item (e.g., by pushingan appropriate button); a star rating mechanism, in which the userindicates how much he likes an item by giving indicating the number ofstart the user would like to assign to the item; a numerical ratingmechanism, in which the user assigns an item with a score (typically thehigher the score, the stronger the indication that the user liked theitem); an up voting mechanism, in which the user indicates that he/shelikes an item (e.g., by pressing an upward pointed arrow next to theitem); a down voting mechanism, in which the user indicates that he/shedislikes an item (e.g., by pressing a downward pointed arrow next to theitem); and a ranking mechanism, in which the user may change the orderand/or rank of one or more items to reflect the order of preference theuser has for the items being ranked.

In one embodiment, the voting mechanism 604 is configured to enable theuser 114 to enter a comment containing text, or a comment that can beconverted to text. A label generator, such as the label generator 608and/or 600, is configured to perform semantic analysis on the text inorder to generate a label. In one example, the label generator mayutilize methods such as Latent Semantic Analysis (LSA) or latentsemantic indexing of text in order to associate a comment with conceptsand/or categories corresponding to its meaning. In another example, thelabel generator 608 may utilize a lexicon that associates words and/orphrases with core emotions. The information regarding which emotions areexpressed in the comment can be helpful in determining the meaningand/or sentiment expressed in the comment. In yet another example, thelabel generator utilizes a predictor of emotions expressed in text.Information regarding the emotion expressed in the comment can help topredict a user's emotional response to a segment of content on which theuser commented (e.g., a user might enjoy segment that expressesaffection, but dislike a segment that expresses confrontation).

The interaction between the user 114 and the computer system in whichthe user consumes segments of content are performed in naturalsituations; for example, the user may be at home, or browsing a socialnetwork on a mobile device. In addition, the votes issued by the usermay be unsolicited (the user usually can choose whether or not toperform them). This means that the emotional response of the user 114related to votes is usually natural and/or spontaneous; the usetypically does not try to express specific emotions when browsing and/orvoting on a social network. Thus, in some embodiments, the system isable to acquire samples of affective response measurements correspondingto natural and/or spontaneous emotional responses of the user 114.

Label Generator

In one embodiment, a label generator, such as the label generator 600and/or the label generator 608, determines that the user 114 consumedthe segment in a duration that is shorter than a predeterminedthreshold. Optionally, if the label generator determines that the user114 did not consume the segment in a duration that is shorter than thepredetermined threshold, the label generator does not generate a labelcorresponding to the vote on the segment. Optionally, if the labelgenerator determines that the user 114 did not consume the segment in aduration that is shorter than the predetermined threshold, the labelgenerator indicates that training weight, corresponding to a trainingsample that involves a label generated from a vote on the segment,should be reduced. There are various ways in which the label generatormay determine the duration in which the segment was consumed by the user114.

In one embodiment, the voting mechanism 604 includes in the vote 606 anindication of the duration. For example, the vote 606 may indicate howlong the user viewed an image or a clip, or how much time the user spentreading a message. Alternatively or additionally, label generator 608may determine the duration based on the content. For example, based onthe length of a message, and possibly knowledge of how fast the userreads, the label generator may determine how long it took the reader toread the message.

In another embodiment, the label generator may deduce the duration fromthe difference in times votes generated by the user are received. Forexample, if the user rates several segments of content (e.g., votes onseveral images one after the other), then the time difference betweentwo successive votes may serve as an upper bound on the duration theuser spent consuming the segment of content corresponding to the lattervote.

In yet another embodiment, the voting mechanism 604 and/or the socialnetwork 602 may provide information regarding the duration in which theuser 114 consumed the segment of content. For example, after receivingthe vote 606, the label generator 608 may submit a query to the votingmechanism 604 and/or the social network 602 in order to receiveinformation regarding the duration.

In one embodiment, a label generated by a label generator, such as thelabels 610, 610 a, and/or 610 b, may include information that indicatesone or more of the following: (i) an emotional response, likely felt bythe user 114, which is related to a vote, (ii) an affective responselikely expressed by the user 114, which is related to the vote, and/or(iii) details regarding the vote, such as the type of vote, and/or avalue expressed in the vote (e.g., the score or start rating expressedin the vote).

It is noted that phrases like “to indicate something” or “indicative ofsomething” are to be interpreted as directly and/or indirectly signalingthe something. For example, a phrase like “the label is indicative of anemotional response”, means that the label directly or indirectly conveysinformation regarding the emotional response.

In one embodiment, a label is indicative of an expected affectiveresponse of the user 114. For example, the label 610 may correspond to asmiling face (e.g., the label may be used to annotate images of theuser). In another example, the label 610 may indicate physiologicalphenomena like “increased heart rate” (of the user) or “brainwavepatterns of high arousal levels” that may be associated with the vote(e.g., a “like” vote).

In one embodiment, a label indicates to a training module a periodduring which measurements of affective response should be taken so theywill correspond to the label. For example, the label 610 may specify aspecific period of time, and/or a relative period of time (e.g., theperiod indicated may be a period of 5 seconds before the vote was cast).Additionally or alternatively, the label 610 may indicate how muchmeasurement data to utilize and/or the type of measurement data toutilize (e.g., which data features should be used by the training module472).

In one embodiment, a label generator, such as the label generator 608and/or the label generator 600, is configured to suggest to the trainingmodule a training weight for an affective response measurement. Forexample, the label generator may indicate, for at least somemeasurements, the weight that should be applied to samples derived fromthe measurements which are used by the training module. Optionally, thetraining weight is indicated via the label. In one example, the weightsuggested is proportional to the vote. For example, if the vote was astrong positive or negative rating, a suggested weight for the samplemay be high since it likely reflects a strong emotion of the user.Similarly, a neutral vote of the user may lead to a low suggested weightsince the vote indicates that the user did not have a strong emotionalresponse, thus the affective response measurement of the usercorresponding to the vote may not be a good representation of anemotional response of the user.

In one embodiment, a label generator, such as the label generator 608and/or the label generator 600, is configured to receive an analysis ofthe content, and to utilize the analysis of the content to generate thelabel. The analysis of the content may help to better define and/orrefine the emotional response expressed via the vote. For example, auser may indicate that she likes a segment of content for severalreasons, because it excites her, moves her, and/or humors her. However,a vote in which she presses a “like” button may merely express apositive attitude towards the content. By analyzing the content todetermine whether the content is an action sequence, contains arecitation of poetry, or a joke, it may be plausible to refine thepositive sentiment expressed via the vote, in order to determine a morespecific emotional response (e.g., excitement, feeling inspired, oramused).

In one embodiment, a label generator, such as the label generator 608and/or the label generator 600, is configured to receive an estimatedlabel based on affective responses of other users to substantially thesame segment, and to utilize the estimated label to generate the label.In one example, “substantially the same segment” means a segment withvery similar characteristics, such similar length, similar genre, thesame or similar artist and/or creator, and/or descriptions of thesegments are similar. In another example, “substantially the samesegment” means the same segment, possibly displayed to users in slightvariations (e.g., minor editing difference, slight format changes due tomedium on which the segments are displayed, and/or personalizedcustomizations to the segments, such adding personalized special effectsto the displayed content).

The estimated label may provide a more refined emotional response thanthe one that may be deduced from the vote. For example, a vote in whicha user up-votes a segment of content expresses that the user likes thecontent. However, if other users who also indicated that they liked thesame, and/or similar content, had increased heart-rate and increasedskin conductivity that may be associated with being frightened, it mayindicate that a more accurate label for the emotional response may be“frightened”. In this case, the user, possibly similar to some of theother users, may be an aficionado of horror movies; for them pressing a“like” button for a horror clip may indicate that the clip does its job,i.e., it frightens them to a great extent.

Sensor

In one embodiment, a sensor, such as the sensor 456, is a device used tomeasure the user. Optionally, the sensor measures an affective responseof the user. Optionally, the sensor coupled to the user 114. “beingcoupled” may refer to the sensor being in proximity of the user 114(e.g., a camera capturing images that depicts expressions and/orgestures of the user 114, or a movement sensor such as one embedded in asmart phone carried by the user 114). Additionally or alternatively,“being coupled” may mean that the sensor is attached to the user or theuser's clothing, e.g., a bracelet worn by the user 114 the measures GSR(Galvanic Skin Response), or a headset embedded withelectroencephalography (EEG) sensors that measure brainwaves of the user114. Additionally or alternatively, “being coupled” may mean that thesensor is implanted, at least in part, in the body of the user 114,e.g., EEG electrodes implanted in the scalp, or a heart rate, and/or ablood flow monitor implanted in the body.

In one embodiment, an affective response measurement of the user 114 istaken by the sensor 456 during a period that ends in temporal vicinityto when the vote is made. Thus, the affective response measurement isindicative of the emotional response of the user 114 to the segment ofcontent on to which the vote relates. Herein, temporal vicinity refersto closeness in time. For example, two events that occur in temporalvicinity occur at times close to each other. Thus, in some cases, theperiod during which the vote is taken may typically spans a shortduration (e.g., less than a second or less than 10 seconds) startingslightly before the vote is cast. For example, by slightly before it maymean 10 seconds or less than a minute. In some cases, the period mayend, and even start, after the vote is cast (such as cases in which thesignal being measured changes slowly, e.g., skin temperature). Inanother example, temporal vicinity to a vote is no longer than 30seconds before and 10 seconds after the vote is made.

The period during which the affective response measurement is taken bythe sensor 456 may be fixed (e.g., 5 seconds or one minute). Optionally,the period may depend on the type of sensor (e.g., EEG may be takenduring a period of less than a second, while GSR may be measured duringseveral seconds). Optionally, the label 610 indicates how long theperiod should be. Optionally, the length of the period depends on thelength of the segment of content on which the vote 606 is cast.Optionally, the period may depend on the voting mechanism. For example,simple vote casting (e.g., pushing a “like” button) may correspond to ashorter period than a more complex vote casting (e.g., typing a commentor making a verbal comment that is interpreted by the voting mechanism604).

In one embodiment, the sensor 456 transmits measurements of affectiveresponse of the user 114, essentially after taking them. Optionally, atleast some of the measurements are sent to a training module, such asthe training module 472 and/or the training module 618. Optionally, atleast some of the measurements sent to the training module do not havean associated label.

In one embodiment, a training module, such as the training module 472and/or the training module 618, may issue a request to the sensor totransmit measurements taken during a certain period. Optionally, thetraining module may issue the request after receiving a label.Alternatively, other modules in the system may issue a request to thesensor 456 to send measurements of the affective response of the user114.

In one embodiment, the system is configured not to forward to a trainingmodule, such as the training module 472 and/or the training module 618,an affective response measurement that does not have a correspondinglabel generated from a vote. For example, requests to transmitmeasurements to the training module are issued according to receivedlabels that are generated from votes.

In one embodiment, the sensor 456 is coupled to, and/or has access to,memory storage capable of buffering measurements for a duration beforethey are transmitted. For example, the memory may be sufficient tobuffer measurements for a duration of 100 milliseconds, 1 second, 1minute, 1 hour, and/or 1 day. Thus, upon receiving a request to transmitmeasurements taken during a period that has already passed, at least inpart, the sensor may transmit measurements stored in the memory.

Training Module

In one embodiment, a training module, such as the training module 472and/or the training module 618, is configured utilize a label and anaffective response measurement of the user 114 taken by the sensor 456.Optionally, the label and/or the measurements may undergo processingbefore being and/or after being received by the training module. Forexample, affective response measurements may be filtered, normalized,processed using signal processing methods, and/or undergo featureextraction. Optionally, the label and affective response measurementrepresent a training sample to be utilized by the training module.Optionally, a sample generator, such as the sample generator 616generates and/or collects training samples for the training module.

In one embodiment, the training module receives one or more affectiveresponse measurements from the sensor 456. The one or more affectiveresponse measurements are taken by the sensor 456 essentially during aperiod that corresponds to a period indicated in a label, such as thelabel 610. Optionally, the training module includes a mechanism able toassociate the measurements sent by the sensor 456 with theircorresponding label.

In one embodiment, the affective response measurement stored by thetraining module includes a time series with multiple values. Forexample, the training module may store a plurality of valuesrepresenting a pattern of brainwave activity of the user 114corresponding to measurements taken during a plurality of time points.In another example, the training module may store a plurality of imagesof the user 114, such as a short video clip.

The measurements received by the training module, which correspond to alabel, may include multiple values and/or measurements taken at multipletimes. In some cases, the training module may need to select a subsetthat includes one or more measurements (but not all) from the pluralityof measurements it received; for instance, in order to generate atraining sample that includes the one or more measurements and thelabel. Optionally, the one or more measurements that are selected aremeasurements that reflect an emotional response indicated by the label.There are different approaches that may be utilized by the trainingmodule in order to select relevant measurements from the plurality ofmeasurements taken in a window.

In one embodiment, the training module selects and/or computes ameasurement from a plurality of measurements, in order to store themeasurement in a memory. Optionally, the training module selects a valuethat corresponds to a statistic of the plurality of measurements, suchas a maximum, minimum, average, median, and/or other statistics that maybe computed from the plurality of measurements.

In one embodiment, the training module utilizes a measurement ERP inorder to identify a measurement, from amongst a plurality ofmeasurements received, which corresponds to an emotional responseindicated by a label. For example, the label 610 may indicate that theuser 114 is disinterested (e.g., after down-voting content). Themeasurements received by the training module may include EEGmeasurements taken during a duration of 20 seconds essentially ending atthe time of the down-voting. During this time, the user 114 is measuredby the sensor 456 which measures EEG brainwave activity. The trainingmodule may utilize a measurement ERP that predicts emotional responsefrom EEG measurements in order to determine which time point, or periodwithin those 20 seconds, best reflects a state of disinterest, and storein memory the measurement from that time or period. In another example,the label may indicate the user 114 is excited (e.g., due to pressing a“like” button related to a movie clip). In this example, the user mayhave been filmed with a video camera for ten seconds prior to pressingthe button. The training module may utilize a facial expression analyzerin order to detect which frames reflect an expression of excitement, anduse those for a training sample.

In some embodiments, the training module is configured to train anEmotional Response Predictor (ERP) with the label and the receivedand/or stored affective response measurement. Optionally, the ERP is ameasurement ERP that predicts an emotional response from a measurementof affective response.

In one example, the affective response measurement received from thesensor 456 may be converted by the training module to one or morefeature values of a training sample, and the label generated by thelabel generator may serve as the corresponding label for the trainingsample. The training module may adjust one or more parameters in a modelutilized by and ERP, according to the training sample, and by doing somay improve the performance of the ERP, such as making the ERP moreaccurate. Additionally, the training module may utilize measurementsthat do not have an associated label, e.g., when semi-supervisedtraining methods are used.

Optionally, training samples utilized by the training module may includesamples derived from measurements of the user 114 taken while the userconsumed content of the same friend on the social network. Optionally,some of those samples have associated labels, while some do not.

In one embodiment, a training sample used by the training module mayhave an associated training weight. Optionally, the training weight isdetermined by a sample generator, such as the sample generator 616.Optionally, the training weight may express how strong an influence thetraining sample should have on a model being trained. For example, atraining sample with a training weight of 2 will have a double effect onmodel parameters compared to a training sample with a training weightof 1. Training weights for samples may depend on various factors suchas: (i) the quality of measurements in the samples (e.g., samples withclean measurements may be given a higher weight than samples with noisymeasurements), (ii) the quality and/or type of the label (e.g., a labelcorresponding to rare vote may be assigned a higher weight than a labelcorresponding to a common one), and/or (iii) characteristics of thecontent (e.g., how significant the label is, and/or frequent of thecontent).

In one embodiment, the training module is configured to apply asignificantly higher training weight to a training sample that includesa first measurement having a corresponding label generated from a vote,compared to a training weight applied to a sample that includes a secondmeasurement not having a corresponding label generated from a vote. Forexample, by significantly higher it is meant at least double, i.e., thetraining sample with a label generated by a vote has at least double theinfluence on the model being trained, compared to the sample without alabel generated from a vote.

In one embodiment, the ERP trained by the training module is configuredto predict emotional response from facial expressions. The affectiveresponse measurement received from the sensor 456, which may be an imagecapturing device, may include a certain representation of an image of aface of the user (e.g., a file of the image and/or feature valuesderived from the image).

In one embodiment, the ERP is configured to predict emotional responsefrom physiological measurements (measurement ERP), and the affectiveresponse measurement used by the ERP includes a physiologicalmeasurement of the user. Optionally, the physiological measurement istaken by the sensor 456 while measuring the user 114. For example, themeasurement ERP may predict emotional response from physiologicalsignals such as heart rate, GSR, and/or brainwaves measured by EEG.

In one embodiment, the system is implemented on a single device, such asa computer, a laptop, a smart phone, or a tablet. Alternatively oradditionally, one or more of the components of the system run, at leastin part, on a processor typically remote of the user 114, such as acloud-based server. For example, the vote 606 may be send to acloud-based server, which may generate the label 610. The trainingmodule may run, at least in part, on a processor belonging to a deviceof the user 114. Alternatively or additionally, the training module mayalso run, at least in part, on a remote cloud-based server. The sensor456 may send, to the cloud-based server, measurements of the affectiveresponse of the user 114, to be utilized by the training module.

Vote Analyzer

In one embodiment, a vote analyzer, such as the vote analyzer 652 and/orthe vote analyzer 682, is configured to determine whether the userconsumed a segment of content in a duration that is short enough thatthe user likely felt a single dominant emotional response to thesegment. The vote analyzer evaluates the duration during which the userconsumed a segment of content on which the user cast a vote. Thisevaluation is performed to determine whether the duration is shortenough so that the user likely felt a single dominant emotional responseto the segment. Optionally, the vote analyzer is configured to receive acharacteristic of the segment, and to estimate whether the user consumedthe segment in a duration that is short enough based on thecharacteristic of the segment. For example, the characteristic may beindicative of statistics such as the length of the segment, volume ofsound, and/or size of images. In another example, the characteristic maybe indicative of the type and/or genre of the content. In yet anotherexample, the characteristic may include a portion of the segment ofcontent.

In one embodiment, to determine whether the duration is short enough,the duration is compared to a predefined threshold in order to evaluatewhether the duration exceeds the threshold. For example, if the durationis shorter than 10 seconds, it is considered short enough.Alternatively, the duration is compared to a threshold that is derivedfrom the volume of the information conveyed in the segment of content.For example, the duration of the consumption of a textual message may beconsidered short enough if it lasts less than the number of wordsdivided by 5. Optionally, the threshold may depend on the type ofsegment of content being consumed. For example, the threshold forconsidering the consumption of an image to be short enough may be 10seconds, while the threshold for considering the consumption of a videoclip to be short enough may be 30 seconds.

In one embodiment, determining whether the duration is short enoughtakes into consideration information derived from analysis of thesegment of content. For example, a video clip may be analyzed todetermine if there are more than one scene in the clip (e.g., involvingdifferent characters and/or locations). If there are different scenes,this might indicate that there is less of a chance that the user felt asingle dominant emotional response, since each scene may elicit adifferent type of emotional response from the user. In another example,textual content is analyzed using semantic analysis to determine whetherone or more emotions are expressed in the text. If multiple types ofemotions are expressed, it is more likely that the user may havemultiple dominant emotional responses to the text.

In one embodiment, the duration considered ends essentially when thevote is cast (e.g., within two seconds before or after the casting ofthe vote). Optionally, the consumption of the content may continue afterthe vote is cast. In this case, the duration being considered may endessentially when the consumption of the content ends.

In one embodiment, the vote analyzer 682 is configured to select, basedon the received characteristic of the segment of content, a windowduring which the user likely expressed an affective response related tothe vote. Optionally, the characteristic of the segment of content isreceived from the social network 602 and/or the voting mechanism 604.Optionally, the length of the window may be shorter than duration inwhich the user consumes the content, and corresponds to the expectedduration of the affective response and/or the duration required toacquire a representative measurement of the affective response. In theembodiments, a first duration that is significantly shorter than asecond duration means that the first duration is at most half of thesecond duration. For example, a user may view a video clip lastingminutes, but the window generated due to a vote might span a few seconds(e.g., in order to collect and/or analyze EEG signals).

In some embodiments, the vote analyzer 682 sets the window to end intemporal vicinity of when the vote is cast by the user. Herein, temporalvicinity refers to closeness in time. For example, two events that occurin temporal vicinity, occur at times close to each other. Thus, in somecases, the window may end slightly after the vote is cast, however themajority of the window may correspond to a period before the vote iscast. Since a large part, if not all, of the window falls before thevote is cast, the measurements of affective response of the user 114need to be stored in a memory (e.g., the memory 508).

In one embodiment, the duration of the window is set in accordance withthe sensor 509 which is used to measure the affective response of theuser 114. For example, measuring brainwaves with EEG may require a shortmeasuring period (e.g., around a second) to acquire relevantmeasurements. However, detecting changes in GSR may require longerperiods (e.g., ten seconds).

In some embodiments, the vote analyzer 682 may select the window basedon analysis of a characteristic of the segment of content. Thecharacteristic of the segment of content may include a statistic of thecontent (e.g., the length of the content, type of content, genre,identify of creator). Alternatively, the characteristic may includeportion of the content itself. Optionally, the analysis of thecharacteristic may reveal a portion of the content that likely isassociated with the vote cast by the user. Optionally, the portionidentified as associated with the vote may have a shorter duration thanthe content being consumed by the user 114. For example, in a case wherethe user 114 watches a video clip, and casts a vote on the clip, thewindow selector may analyze the clip to determine the likely event orportion that triggered the vote. For example, the video might beanalyzed to detect changes in the scenes or sound energy (e.g., crowdcheering or sound of a gunshot). A window might be selected around theidentified event (e.g., starting when the crowd begins to cheer); thewindow can be shorter than the whole clip being viewed by the user(e.g., the clip may include game play spanning minutes). In anotherexample, semantic analysis may be analyzed in order to detect portionsof content that are likely to evoke an emotional response (e.g.,portions that include expressions of strong language and/or emotionallycharged expressions). The vote analyzer may place a window at thebeginning of the appearance of the identified portions, which are likelyassociated with the vote cast by the user. These portions are likely tobe shorter than the entire segment of content consumed by the user(e.g., a full dialogue between characters in a movie).

Media Controller

In one embodiment, the content presentation module 451 may be part ofthe same device as other elements of the system. For example, the system460 may be part of a mobile device such as a smart phone or tablet, andthe content presentation module 451 includes a screen that is part ofthe mobile device. Alternatively, the content presentation module may bepart of a device that is different from the device that houses thesystem 460 or certain portions of the system 460. For example, thecontent presentation module 451 may be a television screen, while thesystem 460 may be implemented as a cloud-based service.

It is noted that “content” as used herein may refer to a segment ofcontent (e.g., a video clip, a part of a song, a box in webpage, an itemviewed in a virtual store), as well as content that may include multipleitems (e.g., a whole movie, a song, a web site, a description of a visitto a virtual store).

In one embodiment, the content presentation module 451 may presentmultiple content items simultaneously. For example, the contentpresentation module 451 may be a screen that presents multiple itemssuch as streams of video. A user may perform various actions on theitems, which change the progression of the presentation of content, suchas move, resize, bringing to foreground, sending to background, openingand/or closing. In addition, the user may perform actions that alter theprogression of presentation of content within an item, such as replayinga portion of the content presented in one of the streams.

In one embodiment, the media controller 452 controls, at least in part,the progression of presentation of content to the user 114 on thecontent presentation module 451. By interacting with the mediacontroller 452, the user 114 may influence the progression of thepresentation of the content. The progression of the presentation mayinvolve various aspects of the content, such as which content ispresented, how long the presentation lasts, and/or howlarge/dominant/powerful the presentation is.

In one embodiment, the media controller 452 is in the same device as thecontent presentation module. For example, the content presentationmodule 451 includes a touch-screen on a mobile device, and the mediacontroller is implemented, at least in part, as a module on the mobiledevice which detects and/or interprets user input, such as fingerstrokes on a touch-screen, which regulates the presentation of contenton the screen. In another example, the media controller 452 is part of aheadset that receives a user's input from a microphone and/or a camerawhich capture a user's verbal commands and/or gestures; the contentpresentation module 451 in this example may be an augmented and/orvirtual reality display that is part of the headset.

In another embodiment, the media controller 452 is implemented in adifferent device from the content presentation module 451. For example,the media controller 452 may be implemented as a program on deviceseparate from the content presentation module 451, such as programrunning on a remote cloud-based server. In another example, the contentpresentation module 451 may be a screen such as a television, and themedia controller runs on a mobile device such as a tablet, smart phone,and/or a remote control.

Action

As part of the interaction of the user 114 with the media controller 452that controls presentation of content on the content presentation module451, the user may take certain actions. In some cases, these actions maychange the progression of the presentation of content, and are thuslikely to originate from some cognitive process and decision which ledthe user to desire to alter the way the content is presented. Forexample, the actions a user takes may originate from thoughts such as“this movie is not going anywhere” or “What was that? I want to see thatpart again!”. These thoughts a user thinks can lead to an emotionalresponse, such as boredom, interest, excitement. Thus, in certain cases,actions taken by a user can be associated with likely emotionalresponses that originated from the cognitive process that led to takingthe action. For example, if a user changes a channel after a shortwhile, it may be associated with an emotional response of boredom,dissatisfaction, disinterest, and/or displeasure in the contentpresented on the current channel being viewed. Both action and feelingmay have arisen from the same thought “this content is silly, there mustbe something better out there”. In another example, if a user revisits aportion of content (e.g., by replaying a portion of video), that may beassociated with an emotional response of interest and/or fondness.

In some situations, the user 114 may perform certain actions, at his orher own discretion, as part of the interaction in order to change theprogression of the presentation of content. Optionally, the action isperformed during the presentation of the content. By performing anaction at the user's discretion, it is meant that the user may choose toperform the action, or may choose not to perform the action. Optionally,the timing of when to perform the action (if the user chooses to do so),is also a choice that the user can make. For example, the user maydecide to perform an action such as changing a channel on a televisionwhenever the user chooses. Similarly, when viewing video content (e.g.,on a mobile device), the user can choose to replay a certain portion ofthe content, whenever the user chooses, and possibly do so multipletimes.

There are various types of actions the user 114 may take as part of theinteraction; which actions the user 114 chooses to take may vary anddepend on various factors such as the type of content presented to theuser on the content presentation module 451, the type of hardware and/orsoftware used by the content presentation module 451, and/or the type ofcommunication channels between the user 114 and the media controller452.

In one embodiment, an action the user 114 takes as part of aninteraction with the media controller 452 may involve changingattributes of the way a content is presented on the content presentationmodule 451. For example, an action involving content like a video streamand/or an image may involve performing editing operations on the contentsuch as opening, closing, resizing, moving, bringing to the foreground,and/or moving to the background. The type of emotional response that maybe associated with an action may differ depending on the type of action.For example, opening, zooming in, and/or bringing to the foreground, maybe associated with positive emotional responses and/or interest;however, actions like closing content, or sending it to the background,may be associated with negative emotional responses, boredom, and/ordisinterest.

Editing actions a user may request to perform on content can signal theuser's interest in the content. For example, the content may includevisual items, and the action of the user may be indicative of a requestby the user to zoom in on a certain item; this might focus the user'sattention on the item an enable the user to perceive it better.Similarly, the action may be indicative of a request by the user tobring a certain item to substantially a center of a display; whichagain, would allow the user to concentrate on the item. Thus, emotionalresponses likely felt by the user towards the content may becharacterized as interest.

In one embodiment, the user 114 may be exposed to media content. Theuser may take an action that is indicative of a request of the user toplay a portion of media. For example, the user may be exposed to contentthat includes video, and the action is indicative of a request by theuser to play a segment of the video again. In another example, the useris exposed to audio content such as music, and the action of the userinvolves requesting to play again a certain portion of the content, suchas a song. A request to replay a portion of content may be typicallyassociated with an emotional response corresponding to interest and/orarousal.

The user 114 may be exposed to content that includes items presentedsubstantially serially, and the action taken by the user is indicativeof a request by the user to have one of the items presented again. Inone example, an action of the user 114 may be indicative of a desire toreview a certain image on a social media site and/or reread certaincontent such as a status update or comment. In some cases, revisiting ofcontent may be associated with an emotional response corresponding tointerest and/or arousal.

In one embodiment, an action the user 114 may take as part of aninteraction with the media controller 452 may involve selecting acontent item to which to be exposed. For example, content may include aresult returned from a search query, and the action is indicative of aselection by the user of the result. In another example, selecting acontent item may involve choosing an item from a menu (e.g., selectingan icon from a group of icons, or selecting a file to download from adirectory). In yet another example, content may be selected by alteringthe speed at which the content is presented, such as changing thescrolling speed at which a webpage is viewed (which may cause a certaincontent item to be presented on a screen). Selecting items may often beassociated with positive emotional responses (since the user wants toconsume the selected content items).

Alternatively or additionally, an action the user 114 takes, may involveremoving and/or replacing content. The action may be performed byselecting other content (e.g., changing a channel on a television), byclosing a content item (e.g., closing a window displaying video), and/ormarking content to be moved, discarded and/or deleted (e.g., markingmessages as spam). Removing and/or replacing content items, especiallyafter briefly being exposed to them, is likely to correspond to negativeemotional responses of the user.

The actions that are part of the interaction between the user 114 andthe media controller 452 are performed in natural situations, and aretypically unsolicited (the user usually can choose whether or not toperform them). This means that the emotional response of the user 114related to these actions is usually spontaneous. Thus, in someembodiments, the system is able to acquire samples of affective responsemeasurements corresponding to an unsolicited spontaneous reaction of theuser 114.

In one embodiment, the description 453 of an interaction between theuser 114 and the media controller 452 may include information thatenables the interaction analyzer 462 to identify which actions occurredduring the interaction. In particular, the interaction analyzer 462 mayidentify from the description 453 whether a specific action, whichcauses a deviation from a regular progression of presentation of contenton the content presentation module 451, occurs. The description 453 maycontain the information conveyed by the user 114 to the media controller452 during the interaction, such as a recording of a voice command ofthe user. Alternatively or additionally, the description 453 may includedata derived from the media controller's processing of a command oraction of the user, such as the code and/or description of a command themedia controller 452 executed as a result of the user's action.

There are various forms of information that may come from differentsources, which may be utilized to create the description 453.

In one embodiment, the description 453 includes information such ascodes, names, and/or titles. From this information, the interactionanalyzer 462 may directly detect actions of a user which may cause adeviation in the presentation of content. For example, the description453 includes codes which the interaction analyzer 462 can look up in amemory structure such as a hash table. In another example, thedescription 453 may include titles of specific actions performed by theuser, such as “user closed window”, “user switched to channel 129”, or“user replayed time stamp 1:24-1:29 of video”. Optionally, an indicationregarding an action described in the description 453 is accompanied byadditional information such as the time when the action occurred and/oridentified information regarding the content presented on the contentpresentation module 451.

In one embodiment, the description 453 includes portions of recordslogging events happening during the interaction of the user with themedia controller 452. For example, the media controller 452 may includean API and/or have access API through which the user may control theprogression of the presentation of content on the content presentationmodule 451. The description 453 in this case, may include details ofevents and/or commands that were issued to and/or executed by the API,such as a log of events or triggers (e.g., the log mentions events like“use pressed fast forward button”, “user moved window”).

In one embodiment, the description 453 may include portions of thecontent presented to the user, as it appears on the content presentationmodule 451. For example, the description 453 may include portions, suchas screen shots, of a visual display on which content is presented tothe user. Optionally, the portions of content may include informationdepicting an action of the user that may cause a deviation in thepresentation of content. For example, a portion of visual content mayinclude images which depict information such as the location of acursor, an object selected by the user, and/or a virtual button that ispushed by the user. The interaction analyzer 462 in this example mayutilize various image processing procedures in order to identify actionstaken by the user. In another example, the description 453 may includeportions of content such as sound generated by the content presentationmodule 451. These sounds may reflect certain actions of the user, suchas sounds corresponding to a click of a button, the termination of aconversation, or the changing of a channel (which may be detected byobserving a significant change in a soundtrack).

In one embodiment, the description 453 may include portions ofmeasurements of a user, such as values of sensors that measurephysiological signals and/or sensors that can be used to recordbehavioral cues (e.g., cameras, microphones, and/or movement sensors).In one embodiment, the media controller 452 receives signals from aphysiological sensor, such as brainwave activity recorded withelectroencephalography (EEG), from which user commands may be inferred.In this example, the description 453 may include portions of thebrainwave measurements and/or products processing the measurements, andthe interaction analyzer 462 may utilize procedures that perform signalanalysis on the provided data in order to identify specific actions ofthe user. In another example, the description 453 may includemeasurements of the user's behavior such as video images recorded with acamera, or measurements of movement obtained by a movement sensor (e.g.,embedded in a user's clothing or in a mobile device carried by theuser). The behavior measurements may describe actions of the user, suchas gestures, which may be used to control presentation of content. Inthis example, the interaction analyzer 462, may utilize procedures suchas image analysis (to detect actions from the images) and/or signalanalysis to detect actions from the movement data. In yet anotherexample, the description 453 may include audio content created by theuser (e.g., recording of verbal commands issued by the user). Theinteraction analyzer 462 may utilize speech-to-text conversionalgorithms and/or semantic analysis in order to identify an action takenby the user.

Interaction Analyzer

In one embodiment, the interaction analyzer 462 identifies, based on thedescription 453, an action of the user that causes a deviation from atypical progression of presentation of the content. The interactionanalyzer 462 may forward an indication of the identified action to othermodules such as the label generator 464 and/or the window selector 466.In one example, the indication of the action may include portions of thedescription 453, or may be substantially similar to the description 453.In another example, the indication of the action may include a code,names, and/or title, which may be utilized by other modules in order todetermine aspects of the action (e.g., by looking of informationincluded in the indication in a lookup table).

In one embodiment, the interaction analyzer 462 utilizes additionalinformation received from elements other than the media controller 452,such as the content and/or measurements of the user, in order toidentify whether an action took place. In one example, the description453 may include a listing of actions taken by a user, so actions may beidentified by simple parsing of the description 453. In another example,the description 453 may undergo analysis such as semantic analysisand/or a search for keywords and/or regular expressions corresponding toactions that may be taken by the user 114. In yet another example, theinteraction analyzer may identify actions from portions of contentpresented to the user and/or measurements of the user 114.

In one embodiment, in order to perform its analysis, the interactionanalyzer 462 may receive additional information to the informationreceived in the description 453. The additional information may assistin determining whether an action of the user is an action the causes adeviation from a typical progression of presentation of the content. Forexample, the interaction analyzer 462 may be provided with a descriptionof the results of actions that may be taken by the user. In thisexample, the interaction analyzer 462 may be provided with informationthat a certain content window was closed. In another example, theinteraction analyzer 462 may receive (i) a description of the typicalprogression of the content, and (ii) a description of the progression ofcontent as it was presented to the user 114 on the content presentationmodule 451. Thus, by comparing the two descriptions, the interactionanalyzer may determine whether a deviation from the typical progressionoccurred and/or what type of deviation occurred. This information mayassist the interaction analyzer 462 to determine whether a certainaction caused a deviation in the typical progression of the presentationof content.

In one embodiment, the interaction analyzer 462 utilizes knowledge of anidentifier, and/or name of an action, in order to determine whether anaction causes a deviation from a typical progression of presentation ofcontent. Optionally, from the name and/or identifier of the action, theinteraction analyzer 462 may determine the nature of the deviation. Forexample, the interaction analyzer 462 may utilize a table containingidentifiers and/or names of actions that are classified by the system ascausing a deviation from a typical progression of presentation ofcontent. Additionally, the table may include information regarding theeffects of some of the actions on the progression of the presentation ofcontent. In another example, the interaction analyzer 462 may haveknowledge of certain words, codes, and/or structures, which if detectedin a name and/or description of an action, are indicative of whether theaction causes deviation from a typical progression of presentation ofcontent.

In one embodiment, the interaction analyzer 462 utilizes analysis ofcontent presented on the content presentation module 451 in order todetect whether an action that causes a deviation from a typicalprogression of content has occurred. For example, analysis of a videostream, such as detecting the size and/or position of a windowdisplaying the video stream, can reveal whether actions such as moving,closing, and/or resizing the window occurred. In another example,content can be compared to previously presented content, in order todetect whether content is being redisplayed. For example, by monitoringwhat content is displayed on a browser, the interaction analyzer 462 maydetermine whether a user's browsing is progressing, stalled at a certainpoint, and/or possibly the user has reverted to observing contentpreviously displayed on the browser.

In some embodiments, content presented to a user may be associated witha typical progression. A typical progression is the default way in whichthe content is typically presented. For example, a typical progressionof a video clip is to play it from start to finish (without stopping,skipping, or replaying portions of it). Similarly, a typical progressionof presenting an image on a webpage is to display the image. Thus,zooming into the image, or performing other operations on it, areusually not things that are done in the majority of times an image isviewed.

In one embodiment, a typical progression of presentation of content is aprogression of presentation of content that is unaltered due to actionstaken by the user. Once content starts being presented, a typicalprogression of the presentation of the content is the flow of contentthat naturally occurs if a user interacting with the media controller452 does not perform, at the user's own discretion, any optional and/orunprompted actions that alter the flow of content. For example, if theuser 114 starts watching a movie, a typical progression of thepresentation of the movie involves the movie being played from start tofinish. However, if during the presentation of the movie, the user takesan action that causes the presentation of the movie to stop, skipportions, zoom in on or out of certain regions, and/or repeat certainsegments, this may be considered not to be a typical presentation ofcontent. There might be actions that the user takes because the user isprompted and/or required to do so as part of the interaction with thecontroller in order for the user to consume the content; in some cases,such actions may not be considered to be performed at the user'sdiscretion. For example, if a user needs to take an action like pushinga button to start or end the presentation of content, that may beconsidered an action that is not done at the user's discretion, since itis a required action by the system that generally anyone consuming thecontent needs to perform.

In one embodiment, the typical progression of presentation of content isthe most common progression of presentation of content presented to aplurality of users consuming substantially the same content. Forexample, most users do not pause, skip, or zoom in to portions of acertain video clip, therefore, the typical progression of presentationof the certain video clip is an uninterrupted playing of the clip,without changing the sequence of frames, angle of view, and/or aspectratio. In another example, users browsing content, such as headlines orthumbnails on a website, typically just read the headline and/or examinea thumbnail. For most content items, selecting to consume the completecontent (e.g., read the whole article, or watch the full video), is notwhat most users do. Thus, a typical progression of the presentation ofcontent in this case might be the presentation of the headlines orthumbnails, while consuming the full content item may be considered adeviation from the typical progression of the presentation of thecontent.

It is to be noted that “progression of presentation of content” is notlimited to presenting visual content, and it may include also playingauditory content and/or other types of content such as haptic content(e.g., a sequence of actions of a massage chair).

Affective Response Measurements

In some embodiments, a sensor may include, without limitation, one ormore of the following: a physiological sensor, an image capturingdevice, a microphone, a movement sensor, a pressure sensor, and/or amagnetic sensor.

Herein, a “sensor” may refer to a whole structure housing a device usedfor measuring a physical property, or to one or more of the elementscomprised in the whole structure. For example, when the sensor is acamera, the word sensor may refer to the entire structure of the camera,or just to its CMOS detector. Additionally, herein, terms like“affective response measurement” and “measurement of affective response”may be used interchangeably.

A physiological signal is a value that reflects a person's physiologicalstate. Some examples of physiological signals that may be measuredinclude: Heart Rate (HR), Blood-Volume Pulse (BVP), Galvanic SkinResponse (GSR), Skin Temperature (ST), respiration, electrical activityof various body regions or organs such as brainwaves measured withelectroencephalography (EEG), electrical activity of the heart measuredby an electrocardiogram (ECG), electrical activity of muscles measuredwith electromyography (EMG), and electrodermal activity (EDA) thatrefers to electrical changes measured at the surface of the skin.

A person's affective response may be expressed by behavioral cues, suchas facial expressions, gestures, and/or other movements of the body.Behavioral measurements of a user may be obtained utilizing varioustypes of sensors, such as an image capturing device (e.g., a camera), amovement sensor, an acoustic sensor, an accelerometer, a magneticsensor, and/or a pressure sensor.

In one embodiment, images of the user are captured with an imagecapturing device such as a camera. In another embodiment, images of theuser are captured with an active image capturing device that transmitselectromagnetic radiation (such as radio waves, millimeter waves, ornear visible waves) and receives reflections of the transmittedradiation from the user. Optionally, captured images are in twodimensions and/or three dimensions. Optionally, captured images arecomprised of one or more of the following types: single images,sequences of images, video clips.

Affective response measurement data, such as the data generated by thesensor, may be processed in many ways. The processing of the affectiveresponse measurement data may take place before, during and/or after thedata is stored and/or transmitted. Optionally, at least some of theprocessing of the data is performed by a sensor that participates in thecollection of the measurement data. Optionally, at least some of theprocessing of the data is performed by a processor that receives thedata in raw (unprocessed) form, or partially processed form. There arevarious ways in which affective response measurement data may beprocessed in the different embodiments, some of them are described inthe following embodiments and examples:

In some embodiments, at least some of the affective responsemeasurements may undergo signal processing, such as analog signalprocessing, discrete time signal processing, and/or digital signalprocessing.

In some embodiments, at least some of the affective responsemeasurements may be scaled and/or normalized. For example, themeasurement values may be scaled to be in the range [−1,+1]. In anotherexample, the values of some of the measurements are normalized toz-values, which bring the mean of the values recorded for the modalityto 0, with a variance of 1. In yet another example, statistics areextracted from the measurement values, such as statistics of theminimum, maximum, and/or various moments of the distribution, such asthe mean, variance, or skewness. Optionally, the statistics are computedfor measurement data that includes time-series data, utilizing fixed orsliding windows.

In some embodiments, at least some of the affective responsemeasurements may be subjected to feature extraction and/or reductiontechniques. For example, affective response measurements may undergodimensionality reducing transformations such as Fisher projections,Principal Component Analysis (PCA), and/or feature subset selectiontechniques like Sequential Forward Selection (SFS) or SequentialBackward Selection (SBS).

In some embodiments, affective response measurements comprising imagesand/or video may be processed in various ways. In one example,algorithms for identifying cues like movement, smiling, laughter,concentration, body posture, and/or gaze, are used in order to detecthigh-level image features. Additionally, the images and/or video clipsmay be analyzed using algorithms and/or filters for detecting and/orlocalizing facial features such as location of eyes, brows, and/or theshape of mouth. Additionally, the images and/or video clips may beanalyzed using algorithms for detecting facial expressions and/ormicro-expressions.

In another example, images are processed with algorithms for detectingand/or describing local features such as Scale-Invariant FeatureTransform (SIFT), Speeded Up Robust Features (SURF), scale-spacerepresentation, and/or other types of low-level image features.

In some embodiments, processing affective response measurements involvescompressing and/or encrypting portions of the data. This may be done fora variety of reasons, for instance, in order to reduce the volume ofmeasurement data that needs to be transmitted. Another reason to usecompression and/or encryption is that it helps protect the privacy of ameasured user by making it difficult for unauthorized parties to examinethe data. Additionally, the compressed data may be pre-processed priorto its compression.

In addition, the literature describes various algorithmic approachesthat can be used for processing affective response measurements,acquired utilizing various types of sensors. Some embodiments mayutilize these known, and possibly other yet to be discovered, methodsfor processing affective response measurements. Some examples include:(i) a variety of physiological measurements may be preprocessedaccording to the methods and references listed in van Broek, E. L.,Janssen, J. H., Zwaag, M. D., D. M. Westerink, J. H., & Healey, J. A.(2009), Prerequisites for Affective Signal Processing (ASP), InProceedings of the International Joint Conference on BiomedicalEngineering Systems and Technologies, INSTICC Press, incorporated hereinby reference; (ii) a variety of acoustic and physiological signals maybe pre-processed and have features extracted from them according to themethods described in the references cited in Tables 2 and 4, Gunes, H.,& Pantic, M. (2010), Automatic, Dimensional and Continuous EmotionRecognition, International Journal of Synthetic Emotions, 1 (1), 68-99,incorporated herein by reference; (iii) Pre-processing of Audio andvisual signals may be performed according to the methods described inthe references cited in Tables 2-4 in Zeng, Z., Pantic, M., Roisman, G.,& Huang, T. (2009), A survey of affect recognition methods: audio,visual, and spontaneous expressions, IEEE Transactions on PatternAnalysis and Machine Intelligence, 31 (1), 39-58, incorporated herein byreference; and (iv) pre-processing and feature extraction of variousdata sources such as images, physiological measurements, voicerecordings, and text based-features, may be performed according to themethods described in the references cited in Tables 1,2,3,5 in Calvo, R.A., & D'Mello, S. (2010). Affect Detection: An Interdisciplinary Reviewof Models, Methods, and Their Applications. IEEE Transactions onaffective computing 1(1), 18-37, incorporated herein by reference.

In some embodiments, the duration in which the sensor operates in orderto measure the user's affective response may differ depending on one ormore of the following: (i) the type of content the user is exposed to,(ii) the type of physiological and/or behavioral signal being measured,and (iii) the type of sensor utilized for the measurement. In somecases, the user's affective response to the segment of content may bemeasured by the sensor essentially continually throughout the period inwhich the user is exposed to the segment of content. However, in othercases, the duration during which the user's affective response to thesegment of content is measured need not necessarily overlap, or beentirely contained in the time in which the user is exposed to thesegment of content.

With some physiological signals, there is an inherent delay between thetime in which a stimulus occurs and changes the user's emotional state,and the time in which the corresponding affective response is observedvia a change in the physiological signal's measurement values. Forexample, an affective response comprising changes in skin temperaturemay take several seconds to be detected by a sensor. In addition, somephysiological signals may depart very rapidly from baseline values, buttake much longer to return to the baseline values.

In some cases, the physiological signal might change quickly as a resultof a stimulus, but returning to the pervious baseline value (from beforethe stimulus), may take much longer. For example, the heart rate of aperson viewing a movie in which there is a startling event may increasedramatically within a second; however, it can take tens of seconds andeven minutes for the person to calm down and for the heart rate returnto a baseline level.

The lag in time it takes affective response to be manifested in certainphysiological and/or behavioral signals can lead to it that the periodin which the affective response is measured occurs after the exposure tothe content. Thus, in some embodiments, measuring the affective responseof the user to the segment of content may end, and possibly even alsostart, essentially after the user is exposed to the segment of content.For example, measuring the user's response to a surprising short scenein a video clip (e.g., a gunshot lasting a second), may involve taking aGSR measurement a couple of seconds after the gunshot was played to theuser. In another example, the user's affective response to playing alevel in a computer game may include taking heart rate measurementslasting even minutes after the game play is completed.

In some embodiments, determining the user's affective response to thesegment of content may utilize measurement values corresponding to afraction of the time the user was exposed to the segment of content. Theuser's affective response to the segment of content may be measured byobtaining values of a physiological signal that is slow to change, suchas skin temperature, and/or slow to return to baseline values, such asheart rate. In such cases, measuring the user's affective response tosegment of content does not have to involve continually measuring theuser throughout the duration in which the user is exposed to the segmentof content. Since such physiological signals are slow to change,reasonably accurate conclusions regarding the user's affective responseto the segment of content may be reached from samples of intermittentmeasurements taken at certain periods during the exposure (the valuescorresponding to times that are not included in the samples can beessentially extrapolated). In one example, measuring the user'saffective response to playing a computer game involves takingmeasurements during short intervals spaced throughout the user'sexposure, such as taking a GSR measurement lasting two seconds, everyten seconds. In another example measuring the user's response to a videoclip with a GSR, heart rate and/or skin temperature sensor may involveoperating the sensor only during certain portions of the video clip,such as a ten-second period towards the end of the clip.

In some embodiments, determining the user's affective response to thesegment of content may involve measuring a physiological and/orbehavioral signal of the user before and/or after the user is exposed tothe segment of content. Optionally, this is done in order to establish abaseline value for the signal to which measurement values of the usertaken during the exposure to the segment of content, and/or shortlyafter the exposure, can be compared. For example, the user's heart ratemay be measured intermittently throughout the duration, of possiblyseveral hours, in which the user plays a multi-player game. The valuesof these measurements are used to determine a baseline value to whichmeasurements taken during a short battle in the game can be compared inorder to compute the user's affective response to the battle. In anotherexample, the user's brainwave activity is measured a few seconds beforedisplaying an exciting video clip, and also while the clip is played tothe user. Both sets of values, the ones measured during the playing ofthe clip and the ones measured before it, are compared in order tocompute the user's affective response to the clip.

Eye Tracking

In some embodiments, “eye tracking” is a process of measuring either thepoint of gaze of the user (where the user is looking) or the motion ofan eye of the user relative to the head of the user. An eye tracker is adevice for measuring eye positions and/or movement of the eyes.Optionally, the eye tracker and/or other systems measure positions ofthe head and/or movement of the head. Optionally, an eye tracker may behead mounted, in which case the eye tracking system measures eye-in-headangles. However, by adding the head position and/or direction toeye-in-head direction, it is possible to determine gaze direction.Optionally, the eye tracker device may be remote relative to the user(e.g., a video camera directed at the user), in which case the eyetracker may measure gaze angles.

Those skilled in the art may realize that there are various types of eyetrackers and/or methods for eye tracking that may be used. In oneexample, eye tracking is done using optical tracking, which track theeye and/or head of the user; e.g., a camera may focus on one or botheyes and record their movement as the user looks at some kind ofstimulus. In another example, eye tracking is done by measuring themovement of an object, such as a contact lens, attached to the eye. Inyet another example, eye tracking may be done by measuring electricpotentials using electrodes placed around the eyes.

In some embodiments, an eye tracker generates eye tracking data bytracking the user 114, for a certain duration. Optionally, eye trackingdata related to a segment of content is generated by tracking the user114 as the user 114 is exposed to the segment. Optionally, the segmentof content includes visual content, and the user 114 is exposed to thesegment by viewing the segment on a display (e.g., on a screen or on ahead-mounted display). Optionally, tracking the user 114 is doneutilizing an eye tracker that is part of a content delivery modulethrough which the user is exposed to content (e.g., a camera embedded ina phone or tablet, or a camera or electrodes embedded in a head-mounteddevice that has a display).

There may be various formats for eye tracking data, and eye trackingdata may provide various insights. For example, eye tracking data mayindicate a direction and/or an object the user 114 was looking at, aduration the user 114 looked at a certain object and/or in certaindirection, and/or a pattern and/or movement of the line of sight of theuser 114. Optionally, the eye tracking data may be a time series,describing for certain points in time a direction and/or object the user114 was looking at. Optionally, the eye tracking data may include alisting, describing total durations and/or time intervals, in which theuser was looking in certain directions and/or looking at certainobjects.

In one embodiment, eye tracking data is utilized to determine agaze-based attention. Optionally, the gaze-based attention is agazed-based attention of the user 114 and is generated from eye trackingdata of the user 114. Optionally, the eye tracking data of the user 114is acquired while the user is consuming content and/or in temporalvicinity of when a user consumes the content. Optionally, gaze-basedattention may refer to a level of attention the user 114 paid to thesegment of content the user 114 consumed.

For example, if the user looks in a direction of the content and focuseson the content while consuming the segment, the gaze-based attentionlevel at that time may be considered high. However, if the user onlyglances cursorily at the content, or generally looks in a directionother than the content while being exposed to the segment, thegaze-based attention level to the segment at that time may be low.Optionally, the gaze-based attention level may be determined for acertain duration, such as a portion of the time a segment of content isdisplayed to the user 114. Thus, for example, different durations thatoccur within the presentation of a certain segment of content may havedifferent corresponding gaze-based attention levels according to eyetracking data collected in each duration.

In one example, a gaze-based attention level of the user to a segment ofcontent may be computed, at least in part, based on difference betweenthe direction of sight of the user, and the direction from the eyes ofthe user to a display on which the segment is presented. Optionally, thegaze-based attention level of the user to a segment of content iscomputed according to the difference between the average direction theuser was looking at during a duration in which the segment was beingdisplayed, compared to the average direction of the display (relative tothe user), during the duration. Optionally, the smaller the differencebetween the direction of sight and the direction of the content, thehigher the gazed-based attention level. Optionally, the gaze-basedattention level may be expressed by a value inversely proportional tothe difference in the two directions (e.g., inversely proportional tothe angular difference).

In another example, a gaze-based attention level of the user 114 to asegment of content may be computed, at least in part, based on theportion time, during a certain duration, in which the user 114 gazes inthe direction of the segment of content (e.g., looking at a module onwhich the content is displayed). Optionally, the gazed-based attentionlevel is proportional to the time spent viewing the content during theduration. For example, if it is determined that the user 114 spent 60%of the duration looking directly at the content, the gaze-basedattention level may be reported as 60%.

In still another example, a gaze-based attention level of the user 114to a segment of content may be computed, at least in part, based on thetime the user 114 spent gazing at certain objects belonging to thecontent. For example, certain objects in the segment may be deemed moreimportant than others (e.g., a lead actor, a product being advertised).In such a case, if the user 114 is determined to be gazing at theimportant objects, it may be considered that the user is payingattention to the content. However, if the user 114 is determined to begazing at the background or at objects that are not important, it may bedetermined that the user 114 is not paying attention to the content(e.g., the user 114 is daydreaming). Optionally, the gaze-basedattention level of the user 114 to the segment of content is a valueindicative of the total time and/or percent of time that the user 114spent during a certain duration gazing at important objects in thesegment of content.

In yet another example, a gaze-based attention level of the user 114 toa segment of content may be computed, at least in part, based on apattern of gaze direction of the user 114 during a certain duration. Forexample, if the user gazes away from the content many times, during theduration, which may indicate that there were distractions that made itdifficult for the user 114 to pay attention to the segment. Thus, thegaze-based attention level of the user 114 to the segment may beinversely proportional to the number of times the user 114 changed thedirection at which the user 114 gazed, e.g., looking and looking awayfrom the content), and/or the frequency at which the user looked awayfrom the content.

In one example, a gaze-based attention level of the user 114 to asegment of content may be computed, at least in part, based onphysiological cues of the eyes of the user. For example, the size of thepupil is known to be linked to the attention level; pupil dilation mayindicate increased attention of the user in the content. In anotherexample, a blinking rate and/or pattern may also be used to determineattention level of the user. In yet another example, if the eyes of theuser are shut for extended periods during the presentation of content,which may indicate a low level of attention (at least to visualcontent).

In one embodiment, a gaze-based attention level of the user 114 to asegment is computed by providing one or more of the data described inthe aforementioned examples (e.g., values related to direction and/orduration of gaze, pupil size), are provided to a function that computesa value representing the gaze-based attention level. For example, thefunction may be part of a machine learning predictor (e.g., neural net,decision tree, regression model). Optionally, computing the gaze-basedattention level may rely on additional data extracted from sources otherthan eye tracking. In one example, values representing the environmentare used to predict the value, such as the location (at home vs. in thestreet), the number of people in the room with the user (if alone it iseasier to pay attention than when with company), and/or thephysiological condition of the user (if the user is tired or drunk it ismore difficult to pay attention). In another example, values derivedfrom the content may be used in computing the attention level, such asthe type or genre of content, the duration of the content, may also befactors that may be considered in the computation. In yet anotherexample, prior attention levels of the user and/or other users tosimilar content may be used in the computation (e.g., a part that manyusers found distracting may also be distracting to the user).

In one embodiment, a gaze-based attention level is represented by one ormore values. For example, the attention level may be a value between 1and 10, with 10 representing the highest attention level. In anotherexample, the attention level may be a value representing the percentageof time the user was looking at the content. In yet another example, theattention level may be expressed as a class or category (e.g., “lowattention”/“medium attention”’/“high attention”, or “looking atcontent”/“looking away”). Optionally, a classifier (e.g., decision tree,neural network, Naive Bayes) may be used to classify eye tracking data,and possibly data from additional sources, into a class representing thegaze-based attention level.

Predictor

In one embodiment, a module that receives a query that includes a sample(e.g., a vector of feature values), and predicts a label for that sample(e.g., a class associated with the sample), is referred to as a“predictor”. A sample provided to a predictor in order to receive aprediction for it may be referred to as a “query sample”. Additionally,the pair that includes a sample and its corresponding label may bereferred to as a “labeled sample”.

In some embodiments, a sample for a predictor (e.g., a sample used astraining data and/or a query sample) includes one or more featurevalues. Optionally, at least some of the feature values are numericalvalues. Optionally, at least some of the feature values may becategorical values that may be represented as numerical values (e.g.,via indexes for different categories).

In some embodiments, a label that may serve as prediction value for aquery sample provided to a predictor, may take one or more types ofvalues. For example, a label maybe include a discrete categorical value(e.g., a category), a numerical value (e.g., a real number), and/or amultidimensional value (e.g., a point in multidimensional space).

In one embodiment, a predictor utilizes a model in order to makepredictions for a given query sample. There is a plethora of machinelearning algorithms for training different types of models that can beused for this purpose. Some of the algorithmic approaches that may beused for creating the predictor are classification, clustering, functionprediction, and/or density estimation. Those skilled in the art canselect the appropriate type of model depending on the characteristics ofthe training data (e.g., its dimensionality), and/or the type of valueused as labels (e.g., discrete value, real value, or multidimensional).

For example, classification methods like Support Vector Machines (SVMs),Naive Bayes, nearest neighbor, and/or neural networks can be used tocreate a predictor of a discrete class label. In another example,algorithms like a support vector machine for regression, neuralnetworks, and/or gradient boosted decision trees can be used to create apredictor for real-valued labels, and/or multidimensional labels. In yetanother example, a predictor may utilize clustering of training samplesin order to partition a sample space such that new query samples can beplaced in clusters and assigned labels according to the clusters theybelong to. In somewhat similar approach, a predictor may utilize acollection of labeled samples in order to perform nearest neighborclassification (in which a query sample is assigned a label according tothe labeled samples that are nearest to them in some space).

In one embodiment, semi-supervised learning methods are used to train apredictor's model, such as bootstrapping, mixture models and ExpectationMaximization, and/or co-training. Semi-supervised learning methods areable to utilize as training data unlabeled samples in addition to thelabeled samples.

In one embodiment, a predictor may return as a label other samples thatare similar to a given query sample. For example, a nearest neighborapproach method may return one or more samples that are closest in thedata space to the query sample (and thus in a sense are most similar toit.)

The type and quantity of training data used to train a predictor's modelcan have a dramatic influence on the quality of the predictions made bythe predictor. Generally speaking, the more data available for traininga model, and the more the training samples are similar to the samples onwhich the predictor will be used (also referred to as test samples), themore accurate the predictions for the test samples are likely to be.Therefore, when training a model that will be used to make predictionsregarding a specific user, it may be beneficial to collect training datafrom the user (e.g., data comprising measurements of the specific user).

Emotional Response Predictors (ERP)

In the embodiments, a predictor that predicts a label that is related toan emotional response may be referred to as a “predictor of emotionalresponse” or an Emotional Response Predictor (ERP). A predictor ofemotional response that receives a query sample that includes featuresthat describe a segment of content may be referred to as a predictor ofemotional response from content, a “content emotional responsepredictor”, and/or a “content ERP”. Similarly, a predictor of emotionalresponse that receives a query sample that includes features derivedfrom measurements of a user, such as affective response measurementstaken with a sensor, may be referred to as a predictor of emotionalresponse from measurements, a “measurement emotional responsepredictor”, and/or a “measurement ERP”. Additionally, a model utilizedby an ERP to make predictions may be referred to as an “emotionalresponse model”.

In some embodiments, a model used by an ERP (e.g., a content ERP and/ora measurement ERP), is primarily trained on data collected from one ormore different users that are not the user 114; for instance, at least50% of the training data used to train the model does not involve theuser 114. In such a case, a prediction of emotional response madeutilizing such a model may be considered a prediction of the emotionalresponse of a representative user. It is to be noted that therepresentative user may in fact not correspond to an actual single user,but rather correspond to an “average” of a plurality of users.Additionally, under the assumption that the user 114 has emotionalresponses that are somewhat similar to other users' emotional responses,the prediction of emotional response for the representative user may beused in order to determine the likely emotional response of the user114.

In some embodiments, a label returned by an ERP may represent anaffective response, such as a value of a physiological signal (e.g.,GSR, heart rate) and/or a behavioral cue (e.g., smile, frown, or blush).

In some embodiments, a label returned by an ERP may be a valuerepresenting a type of emotional response and/or derived from anemotional response. For example, the label my indicate a level ofinterest and/or whether the response can be classified as positive ornegative (e.g., “like” or “dislike”).

In some embodiments, a label returned by an ERP may be a valuerepresenting an emotion. In the embodiments, there are several ways torepresent emotions (which may be used to represent emotional states andemotional responses as well). Optionally, but not necessarily, an ERPutilizes one or more of the following formats for representing emotionsreturned as its predictions.

In one embodiment, emotions are represented using discrete categories.For example, the categories may include three emotional states:negatively excited, positively excited, and neutral. In another example,the categories include emotions such as happiness, surprise, anger,fear, disgust, and sadness.

In one embodiment, emotions are represented using a multidimensionalrepresentation, which typically characterizes the emotion in terms of asmall number of dimensions. In one example, emotional states arerepresented as points in a two dimensional space of Arousal and Valence.Arousal describes the physical activation and valence the pleasantnessor hedonic value. Each detectable experienced emotion is assumed to fallin a specified region in that 2D space. Other dimensions that aretypically used to represent emotions include: potency/control (refers tothe individual's sense of power or control over the eliciting event),expectation (the degree of anticipating or being taken unaware), andintensity (how far a person is away from a state of pure, coolrationality). The various dimensions used to represent emotions areoften correlated. For example, the values of arousal and valence areoften correlated, with very few emotional displays being recorded withhigh arousal and neutral valence. In one example, emotions arerepresented as points on a circle in a two dimensional space pleasureand arousal, such as the circumflex of emotions.

In one embodiment, emotions are represented using a numerical value thatrepresents the intensity of the emotional state with respect to aspecific emotion. For example, a numerical value stating how much theuser is enthusiastic, interested, and/or happy. Optionally, the numericvalue for the emotional state may be derived from a multidimensionalspace representation of emotion; for instance, by projecting themultidimensional representation of emotion to the nearest point on aline in the multidimensional space.

In one embodiment, emotional states are modeled using componentialmodels that are based on the appraisal theory, as described by the OCCmodel (Ortony, A.; Clore, G. L.; and Collins, A. 1988. The CognitiveStructure of Emotions. Cambridge University Press). According to thistheory, a person's emotions are derived by appraising the currentsituation (including events, agents, and objects) with respect to theperson goals and preferences.

In one embodiment, a measurement ERP is used to predict an emotionalresponse of a user from a query sample that includes feature valuesderived from affective response measurements. Optionally, the affectiveresponse measurements are preprocessed and/or undergo feature extractionprior to being received by the measurement ERP. Optionally, theprediction of emotional response made by the measurement ERP is aprediction of the emotional response of the user 114. Alternatively oradditionally, the prediction of emotional response made by themeasurement ERP is a prediction of emotional response of arepresentative user.

There are various methods in which a measurement ERP may predictemotional response from measurements of affective response. Examples ofmethods that may be used in some embodiments include: (i)physiological-based predictors as described in Table 2 in van den Broek,E. L., et al. (2010) Prerequisites for Affective Signal Processing(ASP)—Part II. In: Third International Conference on Bio-InspiredSystems and Signal Processing, Biosignals 2010; and/or (ii) Audio- andvisual-based predictors as described in Tables 2-4 in Zeng, Z., Pantic,M., Roisman, G. I., and Huang, T. S. (2009) A Survey of AffectRecognition Methods: Audio, Visual, and Spontaneous Expressions. IEEETransaction on Pattern Analysis and Machine Intelligence, Vol. 31(1),39-58.

In one embodiment, a measurement ERP may need to make decisions based onmeasurement data from multiple types of sensors (often referred to inthe literature as multiple modalities). This typically involves fusionof measurement data from the multiple modalities. Different types ofdata fusion may be employed, for example feature-level fusion,decision-level fusion, or model-level fusion, as discussed in Nicolaou,M. A., Gunes, H., & Pantic, M. (2011), Continuous Prediction ofSpontaneous Affect from Multiple Cues and Modalities in Valence-ArousalSpace, IEEE Transactions on Affective Computing.

In one embodiment, a content ERP is used to predict an emotionalresponse of a user from a query sample that includes feature valuesderived from a segment of content. Optionally, the segment of content ispreprocessed and/or undergoes feature extraction prior to being receivedby the content ERP. Optionally, the prediction of emotional response tothe segment of content made by the content ERP is a prediction of theemotional response of the user 114 to the segment of content.Alternatively or additionally, the prediction of emotional response tothe segment of content made by the content ERP is a prediction ofemotional response of a representative user.

In one embodiment, feature values are used to represent at least someaspects of a segment of content. Various methods may be utilized torepresent aspects of a segment of content into feature values. Forexample, the text in a segment that includes text content can beconverted to N-gram or bag of words representations, in order to set thevalues of at least some of the feature values. In another example, animage or video clip from a segment that includes visual content may beconverted to features by applying various low-pass and/or high-passfilters; object, gesture and/or face recognition procedures; genrerecognition; and/or dimension reduction techniques. In yet anotherexample, auditory signals are converted to features values such aslow-level features describing acoustic characteristics such as loudness,pitch period, and/or bandwidth of the audio signal. In still anotherexample, semantic analysis may be utilized in order to determine featurevalues that represent the meaning of the content of a segment.

There are many feature extraction methods mentioned in the literaturethat can be utilized to create features for audio-, image-, and/orvideo-containing content. For example, useful feature extraction methodsare used in areas such as visual content-based video indexing andretrieval, automatic video highlighting, and affective video contentrepresentation and modeling.

Browsing a Virtual and/or Augmented Store

In one embodiment, the user may view content that includes items in avirtual store. For example, the store may be operated in a virtualworld, on a website online, and/or in a game. The store may providevirtual and/or real goods, media content, and/or other forms ofinformation. In this example, the user may be exposed to content fromthe virtual store via a screen (e.g., television, tablet, smart phone,and/or head-mounted display). Alternatively and/or additionally, thestore might operate, at least in part, as an augmented reality store, inwhich the store overlays information on images of the real worldregarding the goods it purveys. For example, in an augmented realitystore, the user may view augmented information on a mobile device (e.g.,smart phone and/or head mounted display such as glasses that can displayimages and digital information).

While interacting with the store, the user may communicate with a mediacontroller that controls the presentation of content on a mediapresentation device (e.g., a screen or head-mounted display).Optionally, the store may also communicate with the media controller. Inone example, the media controller is a program that runs on behalf ofthe store and provides the user with an API. By communicating with themedia controller, the user may influence the progression of presentationof content related to the store. A typical progression of presentationof content to the user in this embodiment may be considered viewingitems in the store, possibly serially (one item at a time), and/orexamining groups of items. In the typical progression of presentation ofitems, the user does not focus attention on a specific item for longperiods; rather, the user typically spends a short time, such as 1 to 10seconds, examining an item or group of items before moving on to thenext item or group of items. However, while browsing the items, the usermay take one or more actions that may cause a deviation from the normalprogression of the presentation of content of the store. For example,the user may return to view a previously viewed item; request and/oraccess additional information regarding an item; examine an item morethoroughly and/or examine an item from a different perspective (e.g., byzooming in, rotating, and/or taking apart the item); dismiss and/ordiscard an item or group of items; and/or select an item or group ofitems (e.g., by adding an item to the shopping cart).

The user's interaction with the store may be monitored by an interactionanalyzer. The interaction may receive information that includes adescription of aspects of the user's interaction with the store. Thedescription may enable the interaction analyzer to identify, in certaininstances, an action that causes a deviation from a typical progressionof presentation of content (e.g., a request by the user to reexamine anitem). In one example, the interaction analyzer may be a program thatruns, at least in part, on servers controlled by an owner and/or host ofthe store. In another example, the interaction analyzer may be a programthat runs, at least in part, on hardware that belongs and/or iscontrolled by the user (e.g., a program that runs, at least in part, ona mobile device belonging to the user such as a smart phone). In yetanother example, the interaction analyzer may be a program that runs ona cloud-based server and receives information from the store and/or theuser describing aspects of the user's interaction with the store.

The interaction analyzer can forward the information regarding theidentified action that causes a deviation from a typical progression ofpresentation of content to other elements in the system such as a labelgenerator and/or a window selector. Depending on the type of identifiedaction, the label generator may assign different labels. For example, ifthe user reexamines an item, requests additional information on an item,selects to buy an item and/or views the item from differentperspectives, the assigned label may indicate interest and/or a positiveattitude. If the user chooses to discard and/or skip an item, the labelmay indicate disinterest and/or a negative attitude towards the item.The window selector may also utilize the identified action in order toselect a window in time, from which affective response measurements maybe taken. For example, the window may be proportional and/or overlappingwith the time during which an item, on which the identified actionoperates, is in the user's view and/or focus of attention. For instance,if a user requests to reexamine an item in the store, the window maycorrespond to the time in which the item was originally in the user'sview and/or to the period in time during which the user reexamines theitem. Similarly, if the user decides to skip an item presented in thestore, the window may correspond to the time in which the item was inthe user's view. In one example, the system utilizes eye tracking foridentifying the item in the user's view.

The generated label and window are forwarded to a training module thattrains a measurement ERP (Emotional Response Predictor). The trainingmodule also receives affective response measurements of the user, whichat least some of which, correspond to the period of time designated bythe window. For example, the affective response measurements mayoriginate from sensors such as an image capturing device that generatesimages of the user's facial expression and/or gestures, an EEG sensorcapable of providing data regarding the user's brainwave activity, aheart rate monitor and/or a GSR sensor. The training module can thenutilize measurements taken during the window along with the label tocreate a sample that can be used to train and/or refine the measurementERP (e.g., by updating a model used by the measurement ERP according tothe sample). The type of samples collected using this system can capturespontaneous expressions of emotion by the user. These expressions candescribe subtle signals through which an affective computing system maydetect emotional responses such as when the user is interested ordisinterested in items in the store. By obtaining samples collectedunobtrusively in the user's natural environment and while the user isperforming natural activities, it is possible to train the model onnatural and spontaneous, often subtle, expressions of emotion by theuser. Such training samples are not likely to be collected in controlledsettings (e.g., when the user is prompted to provide a sample of theemotion), since they are often involuntary. In addition, since eachuser's emotional expressions are unique to a certain extent, training ameasurement ERP on samples of the user is likely to increase theaccuracy of the predictions for the user, compared to using a generalmodel trained on samples that do not involve the user.

Collecting samples as described in this embodiment can enable affectivecomputing systems to monitor a user unobtrusively (e.g., using a videocamera), and detect when a user is interested in certain items and/orwhen the user is not interested. The systems can utilize thisinformation to improve the user's experience. For example, by monitoringhow the user browses certain items, the store can decide what items aremost likely to interest the user and/or other users, and should thus besuggested next to the user and/or other users. These decisions may bemade by the system without burdening the user by requesting the user toactively provide feedback regarding items examined by the user in thestore. In another example, data collected by monitoring how the userinteracts in a store may be used by a game running in a virtual world todetect what elements of the game the user likes or dislikes, thusenabling the game to adapt the plot and/or visual aspects of the game inorder to make it more pleasing for the user.

Browsing Content on a Social Network

In one embodiment, the user may view content from a social network suchas posts, status updates, images, videos, and/or other types of contentdirected to the user by the social network and/or other members on thesocial network. For example, the user may be viewing tweets on Twitter™,posts on Facebook™, videos on YouTube™, images on Instagram™, and/orreviews on Amazon™. While viewing the content, the user may interactwith a media controller, which may be an application, API, or webpagebelonging to the social network. The user's communications with themedia controller may control some aspects of the presentation of contentto the user on a media presentation device (e.g., a screen orhead-mounted display on which the user views the content from the socialnetwork).

A typical progression of presentation of content to the user in thisembodiment may be considered viewing social network content items,possibly serially (one item at a time), and/or examining groups ofitems. In the typical progression of presentation of items, the userdoes not focus attention on a specific item for long, and typicallyspends a short time, such as a few seconds sufficient to grasp what theitem is about. For example, an image may be typically viewed for lessthan three seconds. In another example, a post comprising text may beviewed for a time that is approximately required for brisk reading orbrowsing of the text of the item. After viewing a content item on thesocial network, the user typically moves to another item without takingany specific action that may alter the flow of the presentation ofcontent. However, while browsing the items, the user may take one ormore actions that may be considered a deviation from the normalprogression of the presentation of content of the social network. Forexample, the user may return to view a previously viewed content item;request and/or access additional information regarding an item; examinean item more thoroughly and/or examine an item from a differentperspective (e.g., by zooming in, and/or rotating); hide and/or deletean item or group of items; and/or comment on and/or forward the item.

The user's interaction with the social network may be monitored by aninteraction analyzer. The interaction may receive information thatincludes a description of aspects of the user's interaction with thesocial network. The description may enable the interaction analyzer toidentify, in certain instances, an action that cause a deviation from atypical progression of presentation of content. In one example, theinteraction analyzer may be a program that runs on servers controlled,at least in part, by the social network. In another example, theinteraction analyzer may be a program that runs, at least in part, onhardware that belongs and/or is controlled by the user and/or runs on acloud-based server. The interaction analyzer can forward the informationregarding the identified action that causes a deviation from a typicalprogression of presentation of content to other elements in the systemsuch as a label generator and/or a window selector. Depending on thetype of identified action, the label generator may assign differentlabels. For example, if the user reexamines an item, comments and/orforwards a content item, and/or spends more time than the user typicallyspends on similar items (e.g., the user examines an image for tenseconds instead of a typical period of two seconds), the assigned labelmay indicate interest and/or a positive attitude. If the user chooses toskip an item, or spends less time than typically spent on a similar item(e.g., skims over a 300 word post in two seconds), the label mayindicate disinterest and/or a negative attitude towards the item. Thewindow selector may also utilize the identified action in order toselect a window in time from which affective response measurements maybe taken. For example, the window may be proportional and/or overlappingwith the time during which an item, on which the identified actionoperates, was in the user's view and/or focus of attention. Forinstance, if a user reexamines a content item on the social network, thewindow may correspond to the time in which the item was in the user'sview. Similarly, if the user decides to skip a content item, the windowmay correspond to the time in which the item was in the user's view.

The generated label and window are forwarded to a training module thattrains a measurement ERP (Emotional Response Predictor). The trainingmodule also receives affective response measurements of the user, whichat least some of which, correspond to the period of time designated bythe window. The training module can then utilize measurements takenduring the window along with the label to create a sample that can beused to train and/or refine the measurement ERP. Collecting samples asdescribed in this embodiment can enable affective computing systems tomonitor a user unobtrusively (e.g., using a video camera), and detectwhen the user in interested in certain items and/or when the user is notinterested. The affective computing systems can utilize this informationto improve the user's experience. For example, simply by monitoring howthe user browses certain items on the social network, can help thesocial network decide how the user feels towards practically everycontent item. Since many users actively provide feedback only on a smallportion of the items (e.g., they rarely comment or push a “like”button), a measurement ERP may be capable of providing a much morecomprehensive view of the user's preferences. This comprehensive viewmay be utilized by the social network to improve the presentation ofcontent to the user (e.g., determine which posts and/or which friends tofeature more prominently). The social network may also utilize thefeedback provided by detected emotional response in order to train amore accurate predictor of emotional response to content (a content ERP)than could be trained based on the limited feedback explicitly expressedby the user (e.g., via a “like” button). The more thoroughly trainedcontent ERP may be utilized to select and/or adapt content for the userboth from the social network, and from other sources such as selectingcontent from news sites, or adapting the behavior of characters in avirtual world visited by the user.

Viewing Video Content

In one embodiment, the user may view video content such as movies,television shows, and/or music videos. Optionally, the video content maybe substantially produced prior to the user's viewing (e.g., ablockbuster movie). Alternatively, the content may be substantiallygenerated on-the-fly for the user, such as a personalized commercial.While viewing the video content, the user may interact with a mediacontroller, which may be an application and/or an API, in order tocontrol the presentation of the video. A typical progression ofpresentation of content to the user in this embodiment may be considereduninterrupted viewing of the video by the user. However, while viewing avideo, the user may perform certain actions that may alter the flow ofthe presentation of the video, thus deviating from a typical progressionof presentation of content. For example, the user may perform certaincontrol and/or editing operations such as slowing down or speeding upportions of the video, looping or repeating a portion, changingperspectives and/or camera angle, zooming in or out, closing the videostream, and/or changing a channel.

The user's interaction with the application or API controlling thepresentation of the content may be monitored by an interaction analyzer.The interaction may receive information that includes a description ofaspects of the user's interaction. The description may enable theinteraction analyzer to identify, in certain instances, an action thatcause a deviation from a typical progression of presentation of content.In one example, the interaction analyzer may be a program that runs onthe servers controlled, at least in part, by provider of the videocontent. In another example, the interaction analyzer may be a programthat runs, at least in part, on hardware that belongs and/or iscontrolled by the user, and/or it may run on a cloud-based server. Theinteraction analyzer can forward the information regarding theidentified action that causes a deviation from a typical progression ofpresentation of content to other elements in the system such as a labelgenerator and/or a window selector. Depending on the type of identifiedaction, the label generator may assign different labels. For example, ifthe user slows a portion of video, repeats a portion, changes aperspective, and/or zooms in or out, the assigned label may indicateinterest and/or a positive attitude. If the user chooses to stop avideo, change a channel, skip a portion, and/or speed up the playing ofthe video, the generated label may indicate disinterest and/or anegative attitude towards the video. The window selector may alsoutilize the identified action in order to select a window in time fromwhich affective response measurements may be taken. For example, thewindow may be proportional and/or overlapping with the time during whicha video is played. For instance, if the user loops on a certain portionof video, the window may correspond to the duration of the portion. Inanother example, the window may have a fixed length, essentially endingwhen the action takes place. For instance, if the action involves theuser closing a video before it ends or changing a channel, the windowmay be selected to correspond to period starting five seconds before theaction was performed and ending essentially when the action wasperformed.

The generated label and window are forwarded to a training module thattrains a measurement ERP (Emotional Response Predictor). The trainingmodule also receives affective response measurements of the user, whichat least some of which, correspond to the period of time designated bythe window. The training module can then utilize measurements takenduring the window along with the label to create a sample that can beused to train and/or refine the measurement ERP. Collecting samples asdescribed in this embodiment can enable affective computing systems tomonitor a user unobtrusively (e.g., using a heart rate monitor, GSRsensor, EEG, and/or video camera), and detect when a user in interestedin certain video content and/or when the user is not interested. Thesystems can utilize this information to improve the user's experience.For example, simply monitoring how the user watches videos, can helpdetect how the user feels towards the content at practically any time.This can help the affective computing system determine which programs,elements, characters, and/or genres the user likes and select and/oradapt content for the user accordingly. Since the samples collected bythis system may involve spontaneous, often subtle, expressions ofemotion, models trained with the collected samples are more likely toenable accurate predictions of the user's emotional response; this iscompared to general models that are not trained on samples involving theuser, and thus may not be able to detect unique aspects of the user'sexpression of emotions. Being able to accurately predict how the userfeels towards content can help the system to proactively select andadapt personalized content for users.

While the above embodiments described in the general context of programcomponents that execute in conjunction with an application program thatruns on an operating system on a computer, which may be a personalcomputer, those skilled in the art will recognize that aspects may alsobe implemented in combination with other program components. Programcomponents may include routines, programs, modules, data structures, andother types of structures that perform particular tasks or implementparticular abstract data types. Moreover, the embodiments may bepracticed with other computer system configurations, including hand-helddevices, multiprocessor systems, microprocessor-based or programmableconsumer electronics, minicomputers, mainframe computers, and comparablecomputing devices. The embodiments may also be practiced in adistributed computing environment where tasks are performed by remoteprocessing devices that are linked through a communications network. Ina distributed computing environment, program components may be locatedin both local and remote memory storage devices.

Embodiments may be implemented as a computer-implemented process, acomputing system, or as an article of manufacture, such as a computerprogram product or computer readable media. The computer program productmay be a computer storage medium readable by a computer system andencoding a computer program that comprises instructions for causing acomputer or computing system to perform example processes. Thecomputer-readable storage medium can, for example, be implemented viaone or more of a volatile computer memory, a non-volatile memory, a harddrive, a flash drive, a disk, a compact disk, and/or comparable media.

Throughout this specification, references are made to services. Aservice as used herein describes any networked/on line applications thatmay receive a user's personal information as part of its regularoperations and process/store/forward that information. Such applicationsmay be executed on a single computing device, on multiple computingdevices in a distributed manner, and so on. Embodiments may also beimplemented in a hosted service executed over a plurality of servers orcomparable systems. The term “server” generally refers to a computingdevice executing one or more software programs typically in a networkedenvironment. However, a server may also be implemented as a virtualserver (software programs) executed on one or more computing devicesviewed as a server on the network. Moreover, embodiments are not limitedto personal data. Systems for handling preferences and policies may beimplemented in systems for right management and/or usage control usingthe principles described above.

Herein, a predetermined value, such as a predetermined confidence levelor a predetermined threshold, is a fixed value and/or a value determinedany time before performing a calculation that compares its result withthe predetermined value. A value is also considered to be apredetermined value when the logic used to determine a threshold isknown before start calculating the threshold.

In this description, references to “one embodiment” mean that thefeature being referred to may be included in at least one embodiment ofthe invention. Moreover, separate references to “one embodiment” or“some embodiments” in this description do not necessarily refer to thesame embodiment.

The embodiments of the invention may include any variety of combinationsand/or integrations of the features of the embodiments described herein.Although some embodiments may depict serial operations, the embodimentsmay perform certain operations in parallel and/or in different ordersfrom those depicted. Moreover, the use of repeated reference numeralsand/or letters in the text and/or drawings is for the purpose ofsimplicity and clarity and does not in itself dictate a relationshipbetween the various embodiments and/or configurations discussed. Theembodiments are not limited in their applications to the details of theorder or sequence of steps of operation of methods, or to details ofimplementation of devices, set in the description, drawings, orexamples. Moreover, individual blocks illustrated in the figures may befunctional in nature and do not necessarily correspond to discretehardware elements.

While the methods disclosed herein have been described and shown withreference to particular steps performed in a particular order, it isunderstood that these steps may be combined, sub-divided, or reorderedto form an equivalent method without departing from the teachings of theembodiments. Accordingly, unless specifically indicated herein, theorder and grouping of the steps is not a limitation of the embodiments.Furthermore, methods and mechanisms of the embodiments will sometimes bedescribed in singular form for clarity. However, some embodiments mayinclude multiple iterations of a method or multiple instantiations of amechanism unless noted otherwise. For example, when an interface isdisclosed in one embodiment, the scope of the embodiment is intended toalso cover the use of multiple interfaces. Certain features of theembodiments, which may have been, for clarity, described in the contextof separate embodiments, may also be provided in various combinations ina single embodiment. Conversely, various features of the embodiments,which may have been, for brevity, described in the context of a singleembodiment, may also be provided separately or in any suitablesub-combination. Embodiments described in conjunction with specificexamples are presented by way of example, and not limitation. Moreover,it is evident that many alternatives, modifications, and variations willbe apparent to those skilled in the art. It is to be understood thatother embodiments may be utilized and structural changes may be madewithout departing from the scope of the embodiments. Accordingly, it isintended to embrace all such alternatives, modifications, and variationsthat fall within the spirit and scope of the appended claims and theirequivalents.

What is claimed is:
 1. A system comprising: a vote analyzer configuredto receive an indication that a user provided a vote regarding a segmentof content consumed by the user; wherein the vote is provided by theuser via a voting mechanism; and wherein the voting mechanism comprisesone or more of the following: a like voting mechanism, a dislike votingmechanism, a star rating mechanism, a numerical rating mechanism, an upvoting mechanism, a down voting mechanism, a ranking mechanism, and amechanism for entering comments comprising data representing text; thevote analyzer is further configured to determine that the user consumedthe segment in a duration that is shorter than a predeterminedthreshold; wherein the predetermined threshold is selected such that,while consuming the segment in a period of time shorter than thepredetermined threshold, the user is likely to have a single dominantemotional response to the segment; and a transmitter configured to senda request to a measuring module to transmit measurements of affectiveresponse of the user, taken by a sensor while the user consumed thesegment; wherein at least some of the measurements are taken before therequest is sent.
 2. The system of claim 1, wherein the measuring modulecomprises a sensor, a memory with capacity sufficient to storemeasurements of the user taken between essentially start of exposure ofthe user to the segment and the time the request is received by themeasuring module, and a transceiver configured to fulfill the request,while reducing unnecessary transmissions, by transmitting, afterreceiving the request, measurements stored in the memory to fulfill therequest.
 3. The system of claim 2, wherein the measuring module isfurther configured not to transmit a certain measurement if a requestfor the certain measurement is not received by the measuring modulewithin a predetermined duration.
 4. The system of claim 2, furthercomprising a label generator configured to generate a label based on thevote; wherein the label is indicative of an emotional response, likelyfelt by the user, which is related to the vote; and further comprising amodule configured to train a measurement emotional response predictor(measurement ERP) utilizing the label and a corresponding measurementreceived from the measuring module.
 5. The system of claim 2, furthercomprising a measurement emotional response predictor (measurement ERP)configured to predict emotional response of the user from datacomprising a measurement received from the measuring module.
 6. Thesystem of claim 2, wherein the sensor is implanted in the user.
 7. Thesystem of claim 2, wherein no request is received for a certainmeasurement within a predetermined duration, and the measuring module isfurther configured not to transmit the certain measurement.
 8. Thesystem of claim 1, wherein the vote analyzer is further configured to:receive an indication that the user provided a second vote regarding asecond segment of content consumed by the user, and determine that theuser consumed the second segment in a duration that is not shorter thana second predetermined threshold; wherein the transmitter is furtherconfigured not to send a second request to the measuring module totransmit affective response measurements of the user related toconsumption of the second segment; and wherein the second predeterminedthreshold is selected such that, while consuming the second segment in aperiod of time shorter than the second predetermined threshold, the useris likely to have a single dominant emotional response to the secondsegment.
 9. The system of claim 1, wherein the vote analyzer is furtherconfigured to receive a characteristic of the segment and to set thepredetermined threshold based on the characteristic of the segment. 10.A method comprising: receiving an indication that a user provided a voteregarding a segment of content consumed by the user; wherein the vote isprovided by the user via a voting mechanism; and wherein the votingmechanism comprises one or more of the following: a like votingmechanism, a dislike voting mechanism, a star rating mechanism, anumerical rating mechanism, an up voting mechanism, a down votingmechanism, a ranking mechanism, and a mechanism for entering commentscomprising data representing text; determining that the user consumedthe segment in a duration that is shorter than a predeterminedthreshold; wherein the predetermined threshold is selected such that,while consuming the segment in a period of time shorter than thepredetermined threshold, the user is likely to have a single dominantemotional response to the segment; and sending a request to a measuringmodule to transmit measurements of affective response of the user, takenby a sensor while the user consumed the segment; wherein at least someof the measurements are taken before the request is sent.
 11. The methodof claim 10, further comprising transmitting, by the measuring module,after receiving the request, measurements of the affective response ofthe user taken by the sensor, which fulfill the request.
 12. The methodof claim 10, further comprising receiving an indication that the userprovided a second vote regarding a second segment of content consumed bythe user; determining that the user consumed the second segment in asecond duration that is not shorter than a second predeterminedthreshold; and not sending a second request to the measuring module totransmit measurements related to consumption of the second segment;wherein the second predetermined threshold is selected such that, whileconsuming the second segment in a period of time shorter than the secondpredetermined threshold, the user is likely to have a single dominantemotional response to the second segment.
 13. The method of claim 12,further comprising not transmitting, by the measuring module, afterreceiving the second request, measurements that fulfill the secondrequest.
 14. The method of claim 10, further comprising receiving acharacteristic of the segment, and selecting the predetermined thresholdbased on the characteristic of the segment.
 15. The method of claim 10,further comprising generating a label based on the vote; wherein thelabel is indicative of an emotional response likely felt by the user,which is related to the vote.
 16. The method of claim 15, furthercomprising training a measurement emotional response predictor(measurement ERP) utilizing the label and corresponding measurements ofaffective response received from the measuring module.
 17. The method ofclaim 10, further comprising predicting emotional response of the userfrom data comprising measurements of affective response received fromthe measuring module.
 18. A system comprising: a vote analyzerconfigured to receive an indication that a user provided a voteregarding a segment of content, and receive a characteristic of thesegment; wherein the segment is consumed by the user on the socialnetwork, and the vote is provided via a voting mechanism belonging tothe social network; the vote analyzer is further configured to select,based on the characteristic, a window during which the user likelyexpressed an affective response related to the content; wherein thewindow is shorter than duration in which the user consumes the content;and a transmitter configured to send a request to a measuring module totransmit measurements of affective response of the user, taken by asensor during the window, which relate to consumption of the segment;wherein start of the window precedes time the request is sent.
 19. Thesystem of claim 18, wherein the measuring module comprises the sensor, amemory with capacity sufficient to store measurements of the user takenbetween the start of the window and the time the request is received bythe measuring module, and a transceiver configured to fulfill therequest, while reducing unnecessary transmissions, by transmitting,after receiving the request, measurements stored in the memory tofulfill the request.
 20. The system of claim 19, wherein the voteanalyzer is further configured to receive a second indication that theuser provided a second vote regarding a second segment of contentconsumed by the user on the social network; the system is furtherconfigured to receive a third indication that affective responseexpressed by the user in relation to the consumption of the secondsegment is not discernible; and the transceiver is further configurednot to transmit affective response measurements of the user related tothe consumption of the second segment.